"People strong in the Maximizer theme focus on strengths as a way to stimulate personal and group excellence. They seek to transform something strong into something superb." (Clifton StrengthsFinder^® Quick Reference Card)

"Excellence, not average, is your measure. Taking something from below average to slightly above average takes a great deal of effort and in your opinion is not very rewarding. Transforming something strong into something superb takes just as much effort but is much more thrilling. Strengths, whether yours or someone else's, fascinate you. Like a diver after pearls, you search them out, watching for the telltale signs of a strength. A glimpse of untutored excellence, rapid learning, a skill mastered without recourse to steps -- all these are clues that a strength may be in play. And having found a strength, you feel compelled to nurture it, refine it, and stretch it toward excellence. You polish the pearl until it shines. This natural sorting of strengths means that others see you as discriminating. You choose to spend time with people who appreciate your particular strengths. Likewise, you are attracted to others who seem to have found and cultivated their own strengths. You tend to avoid those who want to fix you and make you well rounded. You don't want to spend your life bemoaning what you lack. Rather, you want to capitalize on the gifts with which you are blessed. It's more fun. It's more productive. And, counterintuitively, it is more demanding." Buckingham, M.B., & Clifton D. (2001). Now, Discover Your Strengths. New York: The Free Press.

"People strong in the Achiever theme have a great deal of stamina and work hard. They take great satisfaction from being busy and productive." (Clifton StrengthsFinder Quick Reference Card)

"Your Achiever theme helps explain your drive. Achiever describes a constant need for achievement. You feel as if every day starts at zero. By the end of the day you must achieve something tangible in order to feel good about yourself. And by "every day" you mean every single day -- workdays, weekends, vacations. No matter how much you may feel you deserve a day of rest, if the day passes without some form of achievement, no matter how small, you will feel dissatisfied. You have an internal fire burning inside you. It pushes you to do more, to achieve more. After each accomplishment is reached, the fire dwindles for a moment, but very soon it rekindles itself, forcing you toward the next accomplishment. Your relentless need for achievement might not be logical. It might not even be focused. But it will always be with you. As an Achiever you must learn to live with this whisper of discontent. It does have its benefits. It brings you the energy you need to work long hours without burning out. It is the jolt you can always count on to get you started on new tasks, new challenges. It is the power supply that causes you to set the pace and define the levels of productivity for your work group. It is the theme that keeps you moving." Buckingham, M.B., & Clifton D. (2001). Now, Discover Your Strengths. New York: The Free Press.

"Work environments that provide incentives for quality or productivity are likely to bring out your best efforts." Clifton, D., Anderson, E., Schreiner, L. (2006). StrengthsQuest. New York: GALLUP PRESS.

"Find a place where productivity, stamina, intensity and drive for completion will make you a valued team member." Clifton, D., Anderson, E., Schreiner, L. (2006). StrengthsQuest. New York: GALLUP PRESS.

"Select jobs in which you have the leeway to work as hard as you want, and in which you are encouraged to measure your own productivity. You will feel stretched and alive in these environments. Choose to work with other hard workers." "Achiever: Clifton StrengthsFinder Theme." Business Journal. Gallup, n.d. Web. 12 Nov. 2015. Retrieved from: http://www.gallup.com/businessjournal/622/achiever.aspx

"Roles that challenge you and reward your hard work." Clifton, D., Anderson, E., Schreiner, L. (2006). StrengthsQuest. New York: GALLUP PRESS

"Self-Starter - Likes to be busy; enjoys new goals that stretch them (extracted from Gallup Strengths Based Literature: SDI Role and Function Guide)."

Accountant, medical records technician, legal secretary, court reporter, air traffic controller, and budget analyst (if your SDS has 'Conventional')(SDI Course II - Talent Based Education Planning and Career Preparation, Lesson 15, extracted from StrengthsQuest, 297-298). Clifton, D., Anderson, E., Schreiner, L. (2006). StrengthsQuest. New York: GALLUP PRESS.

"The genius of your Achiever talent begins with your tremendous motivation, drive and determination. You are in constant motion to reach your goals. The second aspect of your genius is found in the types of goals you set. You have daily goals in the form of lists of things to do. Then you have future goals tied to your daily goals. Finally you have ultimate goals. Your ultimate goals are always tied to excellence. So the genius of your Achiever talent is the tremendous amount of motivation and drive you have to reach your goals and to move your goals toward being excellent in terms of performance, productivity effectiveness and efficiency. No wonder this talent is called Achiever." Anderson, C. (2005). The Genius and Beauty Found Within: The Clifton StrengthsFinder Themes of Talent

"You do not require much motivation from your supervisor. Own the fact that you might work longer hours than most people, and that you might not need as much sleep as many other people do." "Achiever: Clifton StrengthsFinder Theme." Business Journal. Gallup, n.d. Web. 12 Nov. 2015. Retrieved from: http://www.gallup.com/businessjournal/622/achiever.aspx

Who needs help from them: Adaptability (extracted from Gallup Strengths Based Literature: SDI Caution and Partner Guide).

Caution: Meetings are boring for them (minimize need to attend); keep low producers away from them; beware of promoting them out of their strengths (extracted from Gallup Strengths Based Literature: SDI Caution and Partner Guide).

"Accept that you might be discontented even when you achieve. " Clifton StrengthsFinder Theme." Business Journal. Gallup, n.d. Web. 12 Nov. 2015.

"Make sure that in your eagerness to do more at work, you do not skimp on quality. Create measurable outcome standards to guarantee that increased productivity is matched by enhanced quality." Tom Rath. StrengthsFinder 2.0 (Kindle Locations 442-443). Gallup Press.

Partner with someone with a strong Discipline or Focus theme. This person can help you use your energy as efficiently as possible. "Achiever: Clifton StrengthsFinder Theme." Business Journal. Gallup, n.d. Web. 12 Nov. 2015. Retrieved from: http://www.gallup.com/businessjournal/622/achiever.aspx

They need help from: Learner, Individualization, Discipline, Focus (extracted from Gallup Strengths Based Literature: SDI Caution and Partner Guide).

Shadow Side Protectors for (ACHIEVER): Teams you create (or join) should be well-rounded, because as individuals, we are not. A balanced team would include at least one person from each domain (Executing, Influencing, Relationship Building, and Strategic Thinking). The Leadership Strength Domains wheel will provide you the well rounded approach your team needs in most circumstances. However, be extra considerate when working with team members with certain themes like ACHIEVER that could benefit greatly from a more specific shadow side protector. Shadow Side Protectors for ACHIEVER are LEARNER, INDIVIDUALIZATION, DISCIPLINE, and FOCUS. When used in isolation, weaknesses can be revealed that must be protected against using the appropriate protectors. Without the help from these Shadow Side Protectors, those with ACHIEVER can get caught spending their time and energy on non-priorities (extracted from Gallup Strengths Based Literature: SDI StrengthsFinder Theme Combinations and Their Potential Value to Society - Quick Reference Guide).

"As an achiever, you relish the feeling of being busy, yet you also need to know when you are "done." Attach timelines and measurement to goals so that effort leads to defined progress and tangible outcomes. Remember to build celebration and recognition into your life. Achievers tend to move on to the next challenge without acknowledging their successes. Counter this impulse by creating regular opportunities to enjoy your progress and accomplishments. Your drive for action might cause you to find meetings a bit boring. If that's the case, appeal to your Achiever talents by learning the objectives of each meeting ahead of time and by taking notes about progress toward those objectives during the meeting. You can help ensure that meetings are productive and efficient" More work excites you. The prospect of what lies ahead is infinitely more motivating than what has been completed. Launch initiatives and new projects. Your seemingly endless reserve of energy will create enthusiasm and momentum." Tom Rath. StrengthsFinder 2.0 (Kindle Locations 425-433). Gallup Press.

Purchase StrengthsFinder 2.0 by Tom Rath to learn more.

"Set your own goals and timelines. They are often larger and more aggressive than those you are assigned. This will help you feel more in charge of sales opportunities Take time to celebrate your successes, even momentarily, before moving on to the next item. Especially in long-term sales cycles, pay attention to small wins You are naturally equipped to work harder and longer than others. Be sure to schedule regular breaks to keep your battery charged so you can stay energized every day You might find sitting still in meetings difficult. Plan ahead, understand the meeting objectives, and help move individuals steadily through information. You will feel that your time is used more efficiently when you can manage the pace." Rutigliano, T. & Brim, B. (2010). Strengths Based Selling. New York: Gallup Press.

"When there are times that require extra work, call on this person. Remember that the saying If you want to get a job done, ask a busy person" is generally true. Recognize that he [or she] likes to be busy. Sitting in meetings is likely to be very boring for him. So either let him get his work done or arrange to have him attend only those meetings where you really need him and he can be fully engaged. Help him measure what he gets done. He may well enjoy keeping track of hours, but, more important, he should have a way to measure cumulative production. Simple measures such as number of customers served, customers known by name, files reviewed, prospects contacted, or patients seen will help give him definition. Establish a relationship with this person by working alongside him. Working hard together is often a bonding experience for him. And keep low producers away from him. "Slackers" annoy him. When this person finishes a job, a rest or an easy assignment is rarely the reward he wants. He will be much more motivated if you give recognition for past achievement and then a new goal that stretches him. This person may well need less sleep and get up earlier than most. Look to him when these conditions are required on the job. Also, ask him questions such as How late did you have to work to get this done?" or When did you come in this morning?" He will appreciate this kind of attention. You may be tempted to promote him to higher-level roles simply because he is a self-starter. This may be a mistake if it leads him away from what he does best. A better course would be to pinpoint his other themes and strengths, and look for opportunities for him to do more of what he does well." Buckingham, Marcus; Clifton, Donald O. (2013-09-16). Now, Discover Your Strengths (p. 177). Gallup Press. Kindle Edition.

BUILD TRUST
"Others respect your work ethic and dedication. Hard work and productivity are visible signs that you are someone who can be trusted to do things right. Live up to that trust. Deliver when you say you will. Establish relationships with others by working alongside them. Working hard together can be a bonding experience. When others see that youre willing to put your shoulder to the wheel and work beside them, youll make a connection. Showing people that you see yourself as an equal, not a superior, can inspire feelings of trust and respect." Rath, Tom; Conchie, Barry (2013-09-01). Strengths Based Leadership: Great Leaders, Teams, and Why People Follow (Kindle Locations 918-921). Gallup Press. Kindle Edition.

SHOW COMPASSION
"Because setting and achieving goals is of paramount importance to you, apply this way of living to more areas. Not spending enough time with the significant people in your life? Choose someone you care about, take on a project that both of you would like to accomplish, and set a timeline. You'll feel good about what you get done and about the time you spend together. Every day, put at least one personal relationship goal on your list of things to do. Youll make people feel worthy of your time and investment "plus you'll have the satisfaction of checking the 'done' box daily." Rath, Tom; Conchie, Barry (2013-09-01). Strengths Based Leadership: Great Leaders, Teams, and Why People Follow (Kindle Locations 918-921). Gallup Press. Kindle Edition.

PROVIDE STABILITY
Purchase Strengths Based Leadership: Great Leaders, Teams, and Why People Follow by Tom Rath and Barry Conchie to learn more.

CREATE HOPE
Purchase Strengths Based Leadership: Great Leaders, Teams, and Why People Follow by Tom Rath and Barry Conchie to learn more.

• "Gallup's Clifton StrengthsFinder: "What are you naturally good at and how should that steer the direction of your life? Unfortunately, most people have little sense of their talents and strengths, much less the ability to build their lives around them. Instead, guided by their own parents, by their teachers, by their managers, and by psychology's fascination with pathology, they have become experts in their weaknesses and spent their lives trying to repair these flaws, while their strengths lie dormant and (http://www.amazon.com/gp/product/0743201140?keywords=now%20discover%20your%20strengths&qid=1444273316&ref_=sr_1_1&sr=8-1)."
• "Gallup research proves that people succeed when they focus on what they do best. When they identify their talents and develop them into strengths, people are more productive, perform better, and are more engaged. Marcus Buckingham, coauthor of the national bestseller First, Break All the Rules, and Donald O. Clifton, Former Chair of the Gallup International Research & Education Center, created a revolutionary program to help people identify their talents, build them into strengths, and enjoy consistent, near-perfect performance. StrengthsFinder is a 25-year, multimillion-dollar tool that helps identify the most prevalent human strengths (http://www.amazon.com/gp/product/0743201140?keywords=now%20discover%20your%20strengths&qid=1444273316&ref_=sr_1_1&sr=8-1)."
• "The program introduces 34 dominant "themes" with thousands of possible combinations, and reveals how they can best be translated into personal and career success (http://www.amazon.com/gp/product/0743201140?keywords=now%20discover%20your%20strengths&qid=1444273316&ref_=sr_1_1&sr=8-1)."
• The premise of Now, Discover Your Strengths, is that the most effective method for motivating people is to build on their strengths rather than correcting their weaknesses. Buckingham, M.B., & Clifton D. (2001). Now, Discover Your Strengths. New York: The Free Press.
• More than 10 million people have reportedly taken the assessment and the Now, Discover Your Strengths page on Amazon has over 600 reviews with StrengthsFinder 2.0 having over 2,300 reviews.
• Relevant Marketplace Proof - The Clifton StrengthsFinder and StrengthsQuest programs have been instituted into a number of universities like the University of Minnesota ((http://www.dowhatmatters.umn.edu/)), Baylor University ((http://www.baylor.edu/strengths/index.php?id=27417)), and The George Washington University ((http://business.gwu.edu/career-management-strategy-course-online/self-assessment/)). In 2015, the Clifton Foundation and Gallup gifted $30 million to the University of Nebraska-Lincoln to establish the Don Clifton Strengths Institute http://newsroom.unl.edu/releases/2015/06/05/Clifton+Foundation,+Gallup+donate+$30M+to+UNL+CBA+for+Don+Clifton+Strengths+Institute. It will house the world's largest Strengths Lab set to open in 2017. Reports (http://www.dowhatmatters.umn.edu/sites/default/files/Strengths%20Report%20Final%20Report%20August%202014%20(1).pdf), (https://www.strengths.umn.edu/strengths-research/results) and testimonials (https://www.strengths.umn.edu/testimonials#50) exist for how these programs are impacting college students. Companies like Facebook use the CliftonStrengthsFinder too. "Facebook hires smart people independent of available job openings. After hiring someone it likes, engineer or business operative, Facebook will ID this person's talents with something called the Clifton StrengthsFinder, and then create a job using that information." How Facebook Managed 3,000 Twenty-Somethings Into A $100 Billion Company. Retrieved from http://www.businessinsider.com/facebooks-100- billion-management-secrets-2012-3#ixzz2z6vkk2GE

"People strong in the Arranger theme can organize, but they also have a flexibility that complements this ability. They like to figure out how all of the pieces and resources can be arranged for maximum productivity." (Clifton StrengthsFinder® Quick Reference Card)

"You are a conductor. When faced with a complex situation involving many factors, you enjoy managing all of the variables, aligning and realigning them until you are sure you have arranged them in the most productive configuration possible. In your mind there is nothing special about what you are doing. You are simply trying to figure out the best way to get things done. But others, lacking this theme, will be in awe of your ability. "How can you keep so many things in your head at once?" they will ask. "How can you stay so flexible, so willing to shelve well-laid plans in favor of some brand-new configuration that has just occurred to you?" But you cannot imagine behaving in any other way. You are a shining example of effective flexibility, whether you are changing travel schedules at the last minute because a better fare has popped up or mulling over just the right combination of people and resources to accomplish a new project. From the mundane to the complex, you are always looking for the perfect configuration. Of course, you are at your best in dynamic situations. Confronted with the unexpected, some complain that plans devised with such care cannot be changed, while others take refuge in the existing rules or procedures. You don't do either. Instead, you jump into the confusion, devising new options, hunting for new paths of least resistance, and figuring out new partnerships -- because, after all, there might just be a better way." Buckingham, M.B., & Clifton D. (2001). Now, Discover Your Strengths. New York: The Free Press.

"Environments that give you contact with people and allow you the freedom and flexibility to work with others and plan events." Clifton, D., Anderson, E., Schreiner, L. (2006). StrengthsQuest. New York: GALLUP PRESS.

"You may be a whiz at juggling schedules and people. Environments that call upon these talents may often be very rewarding to you." Clifton, D., Anderson, E., Schreiner, L. (2006). StrengthsQuest. New York: GALLUP PRESS

"Your Arranger talents may be most obvious during stressful or chaotic times. Environments that encourage multitasking and are relatively unpredictable may bring out your best." Clifton, D., Anderson, E., Schreiner, L. (2006). StrengthsQuest. New York: GALLUP PRESS

When Arranger is matched up with these additional themes, a person is uniquely built for peak performance in the following roles: Human Resources (routine and systems builder [Arranger + Discipline]); Start Up / Turnarounds/ Entrepreneur (Able to conceptualize innovations well); Research and Development (likes finding other ways of doing things); Manager or Supervisor (likes responsibility and helping different people work well together, can handle managing lots of things happening at the same time)(routine and systems builder [Arranger + Discipline]), (they commit to their employees and their success [Arranger + Relator + Focus + Self-Assurance]); Event Organizer and Planner (organizer for getting things done, helps get different people to work well together); Event or Meeting Presenter/Entertainment (highly resilient, and can bounce back from failures and difficult situations easier than most [Arranger + Self-Assurance + Futuristic + Focus + Significance]) (extracted from Gallup Strengths Based Literature: SDI StrengthsFinder Theme Combinations and Their Potential Value to Society - Quick Reference Guide).

Likes responsibility and getting things done; helps different people work well together; gets the right people in the right spots when launching new projects; can handle managing lots of things happening at the same time; likes finding other ways of doing things. Organizer, Manager or Supervisor - Event organizer for conventions, large parties, or company celebrations. Routine and Systems Builder - especially if they have the theme Discipline in addition to Arranger (extracted from Gallup Strengths Based Literature: SDI Role and Function Guide).

Event planners, travel agents, human resource directors, city manager, or case work supervisors (StrengthsQuest, 248)." Clifton, D., Anderson, E., Schreiner, L. (2006). StrengthsQuest. New York: GALLUP PRESS.

Teacher, clergy member, nurse, physical therapist, counselor, librarian, recreation director, speech therapist, athletic trainer, and social worker (if your SDS has 'Social') (SDI Course II - Talent Based Education Planning and Career Preparation, Lesson 15, extracted from StrengthsQuest, 297-298). Clifton, D., Anderson, E., Schreiner, L. (2006). StrengthsQuest. New York: GALLUP PRESS

Lawyer, sales representative, journalist, public relations specialist, financial manager, personnel manager, athletic coach, referee, and real estate agent (and careers in the hospitality and travel industry) (if your SDS has 'Enterprising')(SDI Course II - Talent Based Education Planning and Career Preparation, Lesson 15, extracted from StrengthsQuest, 297-298). Clifton, D., Anderson, E., Schreiner, L. (2006). StrengthsQuest. New York: GALLUP PRESS.

"The genius of your Arranger talent begins with what you can see and perceive. You can see patterns and perceive how things go together or could go together. Whereas most people only see things as isolated items, you see groupings and connections. The genius of your arranger perception comes to light in that you can take many different items, bits of information, factors, people, and/or events and then see patterns among and between them. This enables and empowers you to arrange items, facts and information, people, and the many things that must come together for successful events and activities. You are a genius at coordinating people and events because of your Arranger talent. Accordingly you can “multi-task” like few others. You can deal with chaotic situations by seeing how to combine and coordinate as you will see connections and linkages. But the ultimate genius of your Arranger talent is seen in what you do after you have completed a project. You go back and arrange and rearrange in your mind what you did. This results in increased effectiveness and efficiency each time you use your arranger talent." Anderson, C. (2005). The Genius and Beauty Found Within: The Clifton StrengthsFinder Themes of Talent.

Ability to identify needs/opportunities in the marketplace and conceptualize solutions (innovation of products, services, methods, etc.); Ability to build prototypes and refine products based on ongoing research; Ability to market and advertise products (specifically event planning); Ability to recruit talent and organize personnel and corporate human relation processes; Ability to manage or supervise talent; Ability to lead existing companies (once the first product or service is established and customers exist) (extracted from Gallup Strengths Based Literature: SDI Role and Theme Interdependency - Real Life Example: What talent is required to create an original idea, build/market/sell a product/service, and then secure/retain customers)

Who needs help from them: Activator, Developer, Individualization, Learner, Includer, Command, Positivity, Consistency/Fairness, Communication (extracted from Gallup Strengths Based Literature: SDI Caution and Partner Guide).

Caution: May reject someone they believe is dishonest or does shoddy work (extracted from Gallup Strengths Based Literature: SDI Caution and Partner Guide).

Teams you create (or join) should be well-rounded, because as individuals, we are not. A balanced team would include at least one person from each domain (Executing, Influencing, Relationship Building, and Strategic Thinking). The Leadership Strength Domains wheel will provide you the well rounded approach your team needs in most circumstances.

They need help from: Futuristic, Strategic, Context (extracted from Gallup Strengths Based Literature: SDI Caution and Partner Guide).

"Learn the goals of your coworkers and friends. Let them know that you are aware of their goals, and then help set them up for success. If a team needs to be created, make sure you are involved. You recognize talents, skills, and knowledge in people, and that awareness will help you get the right people in the right spots. You intuitively sense how very different people can work together. Take a close look at groups with divergent personalities and opinions, as they may have the greatest need for your Arranger talents. Be sure to keep track of ongoing deadlines for your many tasks, projects, and obligations. Although you enjoy the chance to juggle lots of activities, others with less powerful Arranger talents may become anxious if they don’t see you working on their projects frequently. Inform them of your progress to ease their fears. Seek complex, dynamic environments in which there are few routines." Tom Rath. StrengthsFinder 2.0 (Kindle Locations 624-632). Gallup Press.

Purchase StrengthsFinder 2.0 by Tom Rath to learn more.

“Pull together the needs, wants, and schedules of the various people involved in the sales process. This will ensure a smooth progression from beginning to end…Let customers see that your flexibility allows you to accommodate their requests. You build advocacy when you find ways to help and support them…You easily sort to the best solutions, so position yourself as the person who can make complicated sales situations feel less cumbersome…Because you are typically comfortable multitasking, you will benefit from having a number of customers who are at different stages in the sales process. Help your manager see how you easily manage a full pipeline." Rutigliano, T. & Brim, B. (2010). Strengths Based Selling. New York: Gallup Press.

“This person will thrive on responsibility, so give him [or her] as much as you are able, according to his knowledge and skill levels. He may well have the talent to be a manager or supervisor. His Arranger theme enables him to figure out how people with very different strengths can work together. When you are launching a project, give him the opportunity to choose and position the members of the project team. He is good at figuring out how each person’s strengths might add greatest value to the team. He is excited by complex, multifaceted assignments. He will thrive in situations where he has many things going on at the same time. He can be resourceful. Feel confident that you can slot him into a role where something is not working, and he will enjoy figuring out other ways of doing things. Pay attention to his other strong themes. If he also has talent for Discipline, he may be an excellent organizer, establishing routines and systems for getting things done. Understand that his modus operandi for team building is through trust and relationship. He may well reject someone who he believes is dishonest or does shoddy work." Buckingham, Marcus; Clifton, Donald O. (2013-09-16). Now, Discover Your Strengths (p. 181). Gallup Press. Kindle Edition.

BUILD TRUST
"You want people to tell you the truth because you depend on honest feedback to make important midcourse corrections if necessary. Make sure people know that you expect the truth and that they will not be penalized for telling you exactly what they are thinking. Likewise, foster mutual respect by being honest with them. When you create new systems, plans, or ways to execute, do so with extreme transparency. Being very open about your thought process will help people understand and follow your reasoning." Rath, Tom; Conchie, Barry (2013-09-01). Strengths Based Leadership: Great Leaders, Teams, and Why People Follow (Kindle Locations 1041-1050). Gallup Press. Kindle Edition

SHOW COMPASSION
"When you invest your time considering what’s right for other people and how to position them for success, they can’t help but love you for it. You may see far more clearly than they do what they can do easily and well. Tell them what you see, and give them “permission” to be who they are and to do what they do best. You will free them to have a more satisfying life if you can minimize the frustrations and maximize the joys. Sometimes others simply need you to come to the rescue. Overwhelmed with confusion and dissonance, they may be rendered emotionally helpless. When you see someone going into overload, step in and help her simplify her world. Show her how all the pieces can be arranged to fit together “and reduce the chaos.” Rath, Tom; Conchie, Barry (2013-09-01). Strengths Based Leadership: Great Leaders, Teams, and Why People Follow (Kindle Locations 1041-1050). Gallup Press. Kindle Edition.

PROVIDE STABILITY
Purchase Strengths Based Leadership: Great Leaders, Teams, and Why People Follow by Tom Rath and Barry Conchie to learn more

CREATE HOPE
Purchase Strengths Based Leadership: Great Leaders, Teams, and Why People Follow by Tom Rath and Barry Conchie to learn more.

Gallup's Clifton StrengthsFinder: "What are you naturally good at and how should that steer the direction of your life? Unfortunately, most people have little sense of their talents and strengths, much less the ability to build their lives around them. Instead, guided by their own parents, by their teachers, by their managers, and by psychology’s fascination with pathology, they have become experts in their weaknesses and spent their lives trying to repair these flaws, while their strengths lie dormant and neglected (http://www.amazon.com/gp/product/0743201140?keywords=now%20discover%20your%20strengths&qid=1444273316&ref_=sr_1_1&sr=8-1 )."

Gallup research proves that people succeed when they focus on what they do best. When they identify their talents and develop them into strengths, people are more productive, perform better, and are more engaged. Marcus Buckingham, coauthor of the national bestseller First, Break All the Rules, and Donald O. Clifton, Former Chair of the Gallup International Research & Education Center, created a revolutionary program to help people identify their talents, build them into strengths, and enjoy consistent, near-perfect performance. StrengthsFinder^® is a 25-year, multimillion-dollar tool that helps identify the most prevalent human strengths (http://www.amazon.com/gp/product/0743201140?keywords=now%20discover%20your%20strengths&qid=1444273316&ref_=sr_1_1&sr=8-1 )."

"The program introduces 34 dominant "themes" with thousands of possible combinations, and reveals how they can best be translated into personal and career success (http://www.amazon.com/gp/product/0743201140?keywords=now%20discover%20your%20strengths&qid=1444273316&ref_=sr_1_1&sr=8-1)."

The premise of Now, Discover Your Strengths, is that the most effective method for motivating people is to build on their strengths rather than correcting their weaknesses. Buckingham, M.B., & Clifton D. (2001). Now, Discover Your Strengths. New York: The Free Press.

More than 10 million people have reportedly taken the assessment and the Now, Discover Your Strengths page on Amazon has over 600 reviews with StrengthsFinder 2.0 having over 2,300 reviews.

Relevant Marketplace Proof - The Clifton StrengthsFinder and StrengthsQuest programs have been instituted into a number of universities like the University of Minnesota (http://www.dowhatmatters.umn.edu/), Baylor University (http://www.baylor.edu/strengths/index.php?id=27417), and The George Washington University ( http://business.gwu.edu/career-management-strategy-course-online/self-assessment/). In 2015, the Clifton Foundation and Gallup gifted $30 million to the University of Nebraska-Lincoln to establish the Don Clifton Strengths Institute http://newsroom.unl.edu/releases/2015/06/05/Clifton+Foundation,+Gallup+donate+$30M+to+UNL+CBA+for+Don+Clifton+Strengths+Institute. It will house the world's largest Strengths Lab set to open in 2017. Reports (http://www.dowhatmatters.umn.edu/sites/default/files/Strengths%20Report%20Final%20Report%20August%202014%20(1).pdf), (https://www.strengths.umn.edu/strengths-research/results) and testimonials (https://www.strengths.umn.edu/testimonials#50) exist for how these programs are impacting college students. Companies like Facebook use the CliftonStrengthsFinder too. "Facebook hires smart people independent of available job openings. After hiring someone it likes, engineer or business operative, Facebook will ID this person's talents with something called the Clifton StrengthsFinder, and then create a job using that information." How Facebook Managed 3,000 Twenty-Somethings Into A $100 Billion Company. Retrieved from http://www.businessinsider.com/facebooks-100- billion-management-secrets-2012-3#ixzz2z6vkk2GE

"People strong in the Belief theme have certain core values that are unchanging. Out of these values emerges a defined purpose for their life." (Clifton StrengthsFinder® Quick Reference Card)

"If you possess a strong Belief theme, you have certain core values that are enduring. These values vary from one person to another, but ordinarily your Belief theme causes you to be family-oriented, altruistic, even spiritual, and to value responsibility and high ethics -- both in yourself and others. These core values affect your behavior in many ways. They give your life meaning and satisfaction; in your view, success is more than money and prestige. They provide you with direction, guiding you through the temptations and distractions of life toward a consistent set of priorities. This consistency is the foundation for all your relationships. Your friends call you dependable. "I know where you stand," they say. Your Belief makes you easy to trust. It also demands that you find work that meshes with your values. Your work must be meaningful; it must matter to you. And guided by your Belief theme it will matter only if it gives you a chance to live out your values." Buckingham, M.B., & Clifton D. (2001). Now, Discover Your Strengths. New York: The Free Press.

"Environments that are a good fit with your own mission and beliefs will bring out your best. Seek employment in companies and organizations that exhibit a strong sense of mission - that is, a commitment to positively affecting the quality of people's lives." Clifton, D., Anderson, E., Schreiner, L. (2006). StrengthsQuest. New York: GALLUP PRESS.

"Environments that are people-oriented, that provide service to others, or that reward personal growth." Clifton, D., Anderson, E., Schreiner, L. (2006). StrengthsQuest. New York: GALLUP PRESS

"Workplaces that respect your commitment to your family and allow for a balance between work and family demands." Clifton, D., Anderson, E., Schreiner, L. (2006). StrengthsQuest. New York: GALLUP PRESS

When Belief is matched up with these additional themes, a person is uniquely built for peak performance in the following roles: Coach / Teacher / Mentor / Trainer / Counselor (passionate, purpose, values, and service driven); Corporate Social Responsibility Advocate/Non-Profits (passionate, purpose, values, and service driven); Sellers/Persuaders/Motivators/Advocates (genuine and authentic, has the ability to speak to others hearts); Account Managers (able to foster a values-based relationship with customers); Customer Service (purpose, values, and service driven) (extracted from Gallup Strengths Based Literature: SDI StrengthsFinder Theme Combinations and Their Potential Value to Society - Quick Reference Guide).

Customer Service, Mentor, Advocate - Purpose, values, and service driven; very passionate. Non-profits and corporate social responsibility initiatives (extracted from Gallup Strengths Based Literature: SDI Role and Function Guide).

Clarify your values by thinking about one of your best days ever. How did your values play into the satisfaction that you received from your best day? How can you organize your life to repeat that day as often as possible? Don't be afraid to give voice to your values. This will help others know whom you are and how to relate to you. Actively seek roles that fit your values. In particular, think about joining organizations that define their purpose by the contribution they make to society. Express your values outside of the workplace by volunteering for a hospital board or a school board, or by running for an elected office. Actively cultivate friends who share your basic values. Consider your best friend. Does this person share your value system?" "Belief: Clifton StrengthsFinder Theme." Business Journal. Gallup, n.d. Web. 12 Nov. 2015. Retrieved from: http://www.gallup.com/businessjournal/637/belief.aspx

Providing services to individuals in need, "Helping professions such as medicine, law enforcement, social work, refugee relocation, teaching, ministry, and search-and-rescue (StrengthsQuest, 249)." Clifton, D., Anderson, E., Schreiner, L. (2006). StrengthsQuest. New York: GALLUP PRESS.

Teacher, clergy member, nurse, physical therapist, counselor, librarian, recreation director, speech therapist, athletic trainer, and social worker (if your SDS has 'Social') (SDI Course II - Talent Based Education Planning and Career Preparation, Lesson 15, extracted from StrengthsQuest, 297-298). Clifton, D., Anderson, E., Schreiner, L. (2006). StrengthsQuest. New York: GALLUP PRESS.

"The genius of your Belief talent starts with the fact that you have some very deeply-held beliefs about what is true, what is unchanging, and what can be, and always will be, dependable. These beliefs go very deep. They provide personal power to stand strong no matter what. This is central to your character. But the genius of your Belief strength is what results from those beliefs. From your beliefs, you generate meaning, purpose and direction for your life and all you do. This meaning, purpose and direction translate into a tremendous amount of power, drive and motivation within you. So long as you revolve your life around your deepest values and beliefs, you will experience motivation, drive, and determination to make monumental impacts in the lives of individuals as well as groups and organizations." Anderson, C. (2005). The Genius and Beauty Found Within: The Clifton StrengthsFinder Themes of Talent

Ability to train, mentor, teach, coach, or counsel talent; Ability to build relationships and sell products (sellers, persuaders, motivators, advocates); Ability to maintain accounts and accompanying relationships; Ability to provide quality customer service; Ability to advocate and drive corporate social responsibility initiatives (extracted from Gallup Strengths Based Literature: SDI Role and Theme Interdependency - Real Life Example: What talent is required to create an original idea, build/market/sell a product/service, and then secure/retain customers).

Who needs help from them: Adaptability, and anyone that might need a little more motivation or passion (extracted from Gallup Strengths Based Literature: SDI Caution and Partner Guide)."

Caution: Help them understand and keep an eye on the variables that determine sustainability; their challenge is not their passion or values, rather it will be maintaining revenues or donations to maintain their ability to move things forward on the initiatives they care about; their altruism may blind them to certain realities (extracted from Gallup Strengths Based Literature: SDI Caution and Partner Guide).

Partner with someone with a strong Futuristic theme. This person can energize you by painting a vivid picture of the direction in which your values will lead. Accept that other people might have values different from your own. Having strong Belief does not equate with being judgmental." "Belief: Clifton StrengthsFinder Theme." Business Journal. Gallup, n.d. Web. 12 Nov. 2015. Retrieved from: http://www.gallup.com/businessjournal/637/belief.aspx

They need help from: Futuristic (extracted from Gallup Strengths Based Literature: SDI Caution and Partner Guide)."

Shadow Side Protectors for (BELIEF): Teams you create (or join) should be well-rounded, because as individuals, we are not. A balanced team would include at least one person from each domain (Executing, Influencing, Relationship Building, and Strategic Thinking). The Leadership Strength Domains wheel will provide you the well rounded approach your team needs in most circumstances. However, be extra considerate when working with team members with certain themes like BELIEF that could benefit greatly from a more specific shadow side protector. Shadow Side Protectors for BELIEF are FUTURISTIC. When used in isolation, weaknesses can be revealed that must be protected against using the appropriate protectors. Without the help from these Shadow Side Protectors, those with BELIEF develop a judgmental attitude (extracted from Gallup Strengths Based Literature: SDI StrengthsFinder Theme Combinations and Their Potential Value to Society - Quick Reference Guide).

"The meaning and purpose of your work will often provide direction for others. Remind people why their work is important and how it makes a difference in their lives and in the lives of others. Your Belief talents allow you to talk to the hearts of people. Develop a “purpose statement” and communicate it to your family, friends, and coworkers. Your powerful emotional appeal can give them a motivating sense of contribution. Create a gallery of letters and/ or pictures of the people whose lives you have substantially influenced. When you are feeling down or overwhelmed, remind yourself of your value by looking at this gallery. It will energize you and revive your commitment to helping others. Set aside time to ensure that you are balancing your work demands and your personal life. Your devotion to your career should not come at the expense of your strong commitment to your family." Tom Rath. StrengthsFinder 2.0 (Kindle Location 672). Gallup Press.

Purchase StrengthsFinder 2.0 by Tom Rath to learn more.

“You are genuine and motivated by more than just money. Let your customers see that you have underlying principles that define who you are, why you sell, and the value you can bring to them…Foster a values-based relationship with your customers. This will be the foundation for long-term partnerships; it will lay the groundwork for future retention and growth…Help team members and customers understand your beliefs about the products or processes you sell. For some, speaking to their hearts will cultivate a feeling of partnership that can lead to long-term commitments...Understand your customers' perspectives. You will find that negotiations are easier when you understand what is important to them and figure out how to sell to their beliefs." Rutigliano, T. & Brim, B. (2010). Strengths Based Selling. New York: Gallup Press.

“This person will have a passion about something. Discover her [or his] passion and tie it to the work to be done. She will have some powerful permanent values. Figure out how to align her values with those of the organization. For example, talk with her about how your products and services make the lives of people better, or discuss how your company embodies integrity and trust, or give her opportunities to go above and beyond to help colleagues and customers. In this way, through her actions and words, she will make visible the values of your organization’s culture. Learn about her family and community. She will have made rock solid commitments here. You will need to understand, appreciate, and honor these commitments, and she will respect you for it. Realize that she may place more value on opportunities to provide greater levels of service than on opportunities to make more money. Find ways to enhance this natural service orientation, and you will see her at her best. You do not have to share this person’s belief system, but you do have to understand it, respect it, and apply it. If you cannot apply her values to either your goals or your organizations, you should perhaps help her find a different work situation. Otherwise, major conflicts will eventually erupt." Buckingham, Marcus; Clifton, Donald O. (2013-09-16). Now, Discover Your Strengths (p. 182). Gallup Press. Kindle Edition.

BUILD TRUST
"Ethical behavior is the foundation of respect and trust. Integrity is an expectation. To ensure fairness and promote unity, clearly communicate to others the behaviors you will and will not tolerate. Clarity on the front end can prevent misunderstandings and damage to relationships. The talent of Belief is more about an attitude of service than it is about a certain set of moral or spiritual beliefs. Show others what it means to be a servant leader. Get a team involved in doing something outside of themselves --- something they do for the sole reason of helping another person or group. Demonstrate your Belief talents in actions that speak far louder than your words ever can. That level of integrity will earn you true respect." Rath, Tom; Conchie, Barry (2013-09-01). Strengths Based Leadership: Great Leaders, Teams, and Why People Follow (Kindle Locations 1072-1081). Gallup Press. Kindle Edition.

SHOW COMPASSION
"Your values are a deep source of meaning for you. Talk with others about what’s most meaningful in their lives. Just being a sounding board about something as important as core values builds relationships. Learn what’s most important to the people in your life, whether you’ve known them a long time or just met them. Recognize that we all come from different backgrounds and go through various stages in our lives, and be accepting. Relationships can always grow. Listening creates a connection. Some bonds will be almost instantaneous. Common values will bring you close to some people quite rapidly --- and sometimes for life. This can be a source of great joy in your life and theirs. Explore beliefs together, ask questions, and have conversations about what matters most in your lives. In these situations, relationships can grow surprisingly fast and remarkably deep. Take care not to create an “in and an” out crowd based on belief systems. Though you can never be “values neutral nor should you be, you should consider the messages you send with the judgments you make." Rath, Tom; Conchie, Barry (2013-09-01). Strengths Based Leadership: Great Leaders, Teams, and Why People Follow (Kindle Locations 1072-1081). Gallup Press. Kindle Edition.

PROVIDE STABILITY
Purchase Strengths Based Leadership: Great Leaders, Teams, and Why People Follow by Tom Rath and Barry Conchie to learn more.

CREATE HOPE
Purchase Strengths Based Leadership: Great Leaders, Teams, and Why People Follow by Tom Rath and Barry Conchie to learn more.

Gallup's Clifton StrengthsFinder : "What are you naturally good at and how should that steer the direction of your life? Unfortunately, most people have little sense of their talents and strengths, much less the ability to build their lives around them. Instead, guided by their own parents, by their teachers, by their managers, and by psychology’s fascination with pathology, they have become experts in their weaknesses and spent their lives trying to repair these flaws, while their strengths lie dormant and neglected ( http://www.amazon.com/gp/product/0743201140?keywords=now%20discover%20your%20strengths&qid=1444273316&ref_=sr_1_1&sr=8-1 )."

"Gallup research proves that people succeed when they focus on what they do best. When they identify their talents and develop them into strengths, people are more productive, perform better, and are more engaged. Marcus Buckingham, coauthor of the national bestseller First, Break All the Rules, and Donald O. Clifton, Former Chair of the Gallup International Research & Education Center, created a revolutionary program to help people identify their talents, build them into strengths, and enjoy consistent, near-perfect performance. StrengthsFinder^® is a 25-year, multimillion-dollar tool that helps identify the most prevalent human strengths ( http://www.amazon.com/gp/product/0743201140?keywords=now%20discover%20your%20strengths&qid=1444273316&ref_=sr_1_1&sr=8-1 )."

"The program introduces 34 dominant "themes" with thousands of possible combinations, and reveals how they can best be translated into personal and career success ( http://www.amazon.com/gp/product/0743201140?keywords=now%20discover%20your%20strengths&qid=1444273316&ref_=sr_1_1&sr=8-1)."

The premise of Now, Discover Your Strengths, is that the most effective method for motivating people is to build on their strengths rather than correcting their weaknesses. Buckingham, M.B., & Clifton D. (2001). Now, Discover Your Strengths. New York: The Free Press.

More than 10 million people have reportedly taken the assessment and the Now, Discover Your Strengths page on Amazon has over 600 reviews with StrengthsFinder 2.0 having over 2,300 reviews.

Relevant Marketplace Proof - The Clifton StrengthsFinder and StrengthsQuest programs have been instituted into a number of universities like the University of Minnesota ( http://www.dowhatmatters.umn.edu/), Baylor University ((http://www.baylor.edu/strengths/index.php?id=27417)), and The George Washington University ( http://business.gwu.edu/career-management-strategy-course-online/self-assessment/). In 2015, the Clifton Foundation and Gallup gifted $30 million to the University of Nebraska-Lincoln to establish the Don Clifton Strengths Institute http://newsroom.unl.edu/releases/2015/06/05/Clifton+Foundation,+Gallup+donate+$30M+to+UNL+CBA+for+Don+Clifton+Strengths+Institute. It will house the world's largest Strengths Lab set to open in 2017. Reports (http://www.dowhatmatters.umn.edu/sites/default/files/Strengths%20Report%20Final%20Report%20August%202014%20(1).pdf), (https://www.strengths.umn.edu/strengths-research/results) and testimonials (https://www.strengths.umn.edu/testimonials#50) exist for how these programs are impacting college students. Companies like Facebook use the CliftonStrengthsFinder too. "Facebook hires smart people independent of available job openings. After hiring someone it likes, engineer or business operative, Facebook will ID this person's talents with something called the Clifton StrengthsFinder, and then create a job using that information." How Facebook Managed 3,000 Twenty-Somethings Into A $100 Billion Company. Retrieved from http://www.businessinsider.com/facebooks-100- billion-management-secrets-2012-3#ixzz2z6vkk2GE

"(formerly Fairness) People strong in the Consistency theme are keenly aware of the need to treat people the same. They try to treat everyone in the world with consistency by setting up clear rules and adhering to them." (Clifton StrengthsFinder Quick Reference Card)

"Balance is important to you. You are keenly aware of the need to treat people the same, no matter what their station in life, so you do not want to see the scales tipped too far in any one person's favor. In your view this leads to selfishness and individualism. It leads to a world where some people gain an unfair advantage because of their connections or their background or their greasing of the wheels. This is truly offensive to you. You see yourself as a guardian against it. In direct contrast to this world of special favors, you believe that people function best in a consistent environment where the rules are clear and are applied to everyone equally. This is an environment where people know what is expected. It is predictable and evenhanded. It is fair. Here each person has an even chance to show his or her worth." Buckingham, M.B., & Clifton D. (2001). Now, Discover Your Strengths. New York: The Free Press.

"(formerly Fairness) People strong in the Consistency theme are keenly aware of the need to treat people the same. They try to treat everyone in the world with consistency by setting up clear rules and adhering to them." (Clifton StrengthsFinder Quick Reference Card)

"Balance is important to you. You are keenly aware of the need to treat people the same, no matter what their station in life, so you do not want to see the scales tipped too far in any one person's favor. In your view this leads to selfishness and individualism. It leads to a world where some people gain an unfair advantage because of their connections or their background or their greasing of the wheels. This is truly offensive to you. You see yourself as a guardian against it. In direct contrast to this world of special favors, you believe that people function best in a consistent environment where the rules are clear and are applied to everyone equally. This is an environment where people know what is expected. It is predictable and evenhanded. It is fair. Here each person has an even chance to show his or her worth." Buckingham, M.B., & Clifton D. (2001). Now, Discover Your Strengths. New York: The Free Press.

"Environments that have regulations, policies, procedures, and guidelines firmly established are likely to feel more comfortable to you and enable you to be more effective and efficient. Less controlled environments probably will not be comfortable for you (StrengthsQuest, 254)." Clifton, D., Anderson, E., Schreiner, L. (2006). StrengthsQuest. New York: GALLUP PRESS.

"Environments that are structured, predictable, and detail-oriented are likely to appeal to you. Search for environments where loyalty is valued and equally applied policies are the norm, as this emphasis on consistency will enable you to get more done (StrengthsQuest, 254)." Clifton, D., Anderson, E., Schreiner, L. (2006). StrengthsQuest. New York: GALLUP PRESS.

When Consistency is matched up with these additional themes, a person is uniquely built for peak performance in the following roles: Human Resources (rules, procedures, and routine creator)(able to deliver not so pleasant news); Manager or Supervisor (rules, procedures, and routine creator)(fair and equal treatment to all, compliance enforcer, recognition giver); Corporate Social Responsibility Advocate/Non-Profits (helps provide disadvantaged people with the platform they need to show their true potential); Leader (the conscience of the organization or group, offering fair and equal treatment to all); Quality Controllers (rules, procedures, and routine creator)(compliance enforcer); Recognition Givers (Identifies levels of contribution and ensures accolades get distributed appropriately); Customer Service (able to deliver not so pleasant news)(extracted from Gallup Strengths Based Literature: SDI StrengthsFinder Theme Combinations and Their Potential Value to Society - Quick Reference Guide).

Rules, Procedures and Routine Creators - Fair-equal treatment to all; recognition giver; equality driver; identifies levels of contribution and ensures accolades get distributed appropriately; treats diverse people equally so have them help set up rules to avoid favortism; able to deliver not so pleasant news; compliance enforcer; becomes the conscience of the organization or group; helps provide disadvantaged people with the platform they need to show their true potential. Compliance, Non-profits (extracted from Gallup Strengths Based Literature: SDI Role and Function Guide).

Make a list of the rules of Consistency by which you can live. These rules might be based upon certain values that you have, or upon certain policies that you consider "non-negotiables" within your organization. Counter intuitively, the more clear you are about these rules, the more comfortable you will be with individuality within these boundaries. Seek roles in which you can be a force for leveling the playing field. At work, or in your community, you can be a leader in helping provide disadvantaged people with the platform they need to show their true potential. Cultivate a reputation for pinpointing those who really deserve the credit. Ensure that respect is always given to those who truly performed the work. You can become known as the conscience of your organization. Find a role in which you can enforce compliance to a set of standards. Always be ready to challenge people who break the rules or "grease the wheels" to earn an unfair advantage for themselves. "Consistency: Clifton StrengthsFinder Theme." Business Journal. Gallup, n.d. Web. 12 Nov. 2015. Retrieved from: http://www.gallup.com/businessjournal/652/consistency.aspx

Quality assurance, risk management, safety compliance, law enforcement, and human resource analysis (StrengthsQuest, 254)." Clifton, D., Anderson, E., Schreiner, L. (2006). StrengthsQuest. New York: GALLUP PRESS.

Accountant, medical records technician, legal secretary, court reporter, air traffic controller, and budget analyst (if your SDS has 'Conventional')(SDI Course II - Talent Based Education Planning and Career Preparation, Lesson 15, extracted from StrengthsQuest, 297-298). Clifton, D., Anderson, E., Schreiner, L. (2006). StrengthsQuest. New York: GALLUP PRESS

"Your genius strength of Consistency involves both the way you think and process information and the way you see what is fair and equitable. Whereas others often take a long time to determine what is fair and equitable, to you it is obvious. You can quickly determine what should be done so that problems are solved in ways that treat everyone in a just and equal manner. This process of determining what is equitable often involves processing a great deal of information. But the genius of your Consistency talent sorts through information and comes to equitable decisions so quickly that you may not see anything special about what you do because you do it with such ease. In your relationships, you strive to treat everyone equally and consistently. This helps you win the confidence of others. You are a great, fair and just thinker because of your Consistency talent." Anderson, C. (2005). The Genius and Beauty Found Within: The Clifton StrengthsFinder Themes of Talent

Ability to ensure products and processes meet quality requirements or that personnel meet performance expectations; Ability to provide quality customer service; Ability to advocate and drive corporate social responsibility initiatives; Ability to recruit talent and organize personnel and corporate human relation processes; Ability to manage or supervise talent (includes recognition givers and team builders); Ability to lead existing companies (once the first product or service is established and customers exist)(extracted from Gallup Strengths Based Literature: SDI Role and Theme Interdependency - Real Life Example: What talent is required to create an original idea, build/market/sell a product/service, and then secure/retain customers).

Who needs help from them: Adaptability (extracted from Gallup Strengths Based Literature: SDI Caution and Partner Guide)."

Caution: Do not fail to be supportive to them during times of change because they are most comfortable with predictable patterns that they know work; they prefer getting tasks accomplished and decisions made rather than abstract work like brainstorming or long-range planning (extracted from Gallup Strengths Based Literature: SDI Caution and Partner Guide).

"Partner with someone with a strong Maximizer or Individualization theme. This person can remind you when it is appropriate to accommodate individual differences. Keep your focus on performance. Occasionally, the Consistency theme might lead you to overemphasize how someone gets work done, and ignore what he or she gets done. "Consistency: Clifton StrengthsFinder Theme." Business Journal. Gallup, n.d. Web. 12 Nov. 2015. Retrieved from: http://www.gallup.com/businessjournal/652/consistency.aspx

They need help from: Maximizer, Individualization (extracted from Gallup Strengths Based Literature: SDI Caution and Partner Guide)."

"Make a list of the rules of consistency by which you can live. These rules might be based on certain values that you have or on certain policies that you consider “non-negotiables” Counterintuitively, the more clear you are about these rules, the more comfortable you will be with individuality within these boundaries…Cultivate a reputation for pinpointing those who really deserve credit. Make sure that respect is always given to those who truly performed the work. You can become known as the conscience of your organization or group…Keep your focus on performance. Your Consistency talents might occasionally lead you to overemphasize how someone gets work done, and ignore what he or she gets done. Because you value equality, you find it hard to deal with individuals who bend the rules to fit their situation. Your Consistency talents can help you clarify rules, policies, and procedures in ways that will ensure that they are applied uniformly across the board. Consider drafting protocols to make sure that these rules are clearly stated." Tom Rath. StrengthsFinder 2.0 (Kindle Locations 904-906). Gallup Press.

Purchase StrengthsFinder 2.0 by Tom Rath to learn more.

“Stay committed to what you and your sales organization have promised. Customers will appreciate that you stay focused on the fair thing to do, even in difficult situations…Be the one to communicate bad news to customers. You understand the rationale behind decisions, and you can help others see why the decision was right and reasonable…You understand that at times, stronger personalities garner more attention and accolades. Steer praise to the person who has earned it--both inside the customer organization and within your own company. Others will appreciate your support, and you will develop advocates for the future…Find partners who can help you understand individual differences in customers. you can be the voice for evenhandedness while remaining aware that unique circumstances may dictate different solutions." Rutigliano, T. & Brim, B. (2010). Strengths Based Selling. New York: Gallup Press.

“When it comes time to recognize the team after the completion of a project, ask this person to pinpoint each person’s contribution. She [or he] will ensure that each person receives the accolades he or she truly deserves. When you need to put consistent practices in place, ask her to help establish the routine ways of doing things for your organization. Be supportive of her during times of great change because she is most comfortable with predictable patterns that she knows work well. When in an analytical role, ask this person to work on group data rather than individual data. She is likely to be more adept at discovering generalizations that can be made about the group rather than particulars about a certain individual. If as a manager you struggle with situations where rules must be applied equally and absolutely and no favoritism must be shown, ask her to step in and deal with them. The explanations and justifications will come naturally to her. In those situations where it is necessary to treat diverse people equally, ask her to contribute to the development of the rules. She has a practical bent and thus will tend to prefer getting tasks accomplished and decisions made rather than more abstract work such as brainstorming or long-range planning." Buckingham, Marcus; Clifton, Donald O. (2013-09-16). Now, Discover Your Strengths (p. 186). Gallup Press. Kindle Edition.

BUILD TRUST
"Cultivate trust by subjecting yourself to whatever rules or programs you approve for your group or organization. When you live by the rules, it demonstrates your respect for principle, sets the tone for equality, and encourages peaceful compliance. Though others may take advantage of the perks of their position, your egalitarian mindset likely rejects them and prefers to live by the same set of expectations and standards as the larger population in your organization. Fully adapt this “equal footing‿ policy to win respect and solidify your constituency." Rath, Tom; Conchie, Barry (2013-09-01). Strengths Based Leadership: Great Leaders, Teams, and Why People Follow (Kindle Locations 1214-1223). Gallup Press. Kindle Edition

SHOW COMPASSION
"Being able to predict how another person will act --- and react --- helps us confidently plot the course for a relationship. Think about how Consistency influences the relationships others are able to build with you. Are you always there in times of need? Do you consistently show compassion and caring? Analyze the foundations of your closest relationships, and see what you discover about the role your Consistency talents play. Then consider how you can use this pattern to expand the number of friendships in your life. When you show your appreciation for the value another person places on fairness and equity, you validate who he or she is and form the foundation of support and understanding. You may fare best in relationships with others who live their lives according to similar principles. Seek out opportunities to commend those whose values and ideals you admire. Tell them how they make the world a better place. By doing so, you show them that you notice what they do best and that you care about them." Rath, Tom; Conchie, Barry (2013-09-01). Strengths Based Leadership: Great Leaders, Teams, and Why People Follow (Kindle Locations 1214-1223). Gallup Press. Kindle Edition.

PROVIDE STABILITY
Purchase Strengths Based Leadership: Great Leaders, Teams, and Why People Follow by Tom Rath and Barry Conchie to learn more.

CREATE HOPE
Purchase Strengths Based Leadership: Great Leaders, Teams, and Why People Follow by Tom Rath and Barry Conchie to learn more.

Gallup's Clifton StrengthsFinder : "What are you naturally good at and how should that steer the direction of your life? Unfortunately, most people have little sense of their talents and strengths, much less the ability to build their lives around them. Instead, guided by their own parents, by their teachers, by their managers, and by psychology’s fascination with pathology, they have become experts in their weaknesses and spent their lives trying to repair these flaws, while their strengths lie dormant and neglected ( http://www.amazon.com/gp/product/0743201140?keywords=now%20discover%20your%20strengths&qid=1444273316&ref_=sr_1_1&sr=8-1)."

"Gallup research proves that people succeed when they focus on what they do best. When they identify their talents and develop them into strengths, people are more productive, perform better, and are more engaged. Marcus Buckingham, coauthor of the national bestseller First, Break All the Rules, and Donald O. Clifton, Former Chair of the Gallup International Research & Education Center, created a revolutionary program to help people identify their talents, build them into strengths, and enjoy consistent, near-perfect performance. StrengthsFinder^® is a 25-year, multimillion-dollar tool that helps identify the most prevalent human strengths ( http://www.amazon.com/gp/product/0743201140?keywords=now%20discover%20your%20strengths&qid=1444273316&ref_=sr_1_1&sr=8-1)"

"The program introduces 34 dominant "themes" with thousands of possible combinations, and reveals how they can best be translated into personal and career success ( http://www.amazon.com/gp/product/0743201140?keywords=now%20discover%20your%20strengths&qid=1444273316&ref_=sr_1_1&sr=8-1)."

The premise of Now, Discover Your Strengths, is that the most effective method for motivating people is to build on their strengths rather than correcting their weaknesses. Buckingham, M.B., & Clifton D. (2001). Now, Discover Your Strengths. New York: The Free Press.

More than 10 million people have reportedly taken the assessment and the Now, Discover Your Strengths page on Amazon has over 600 reviews with StrengthsFinder 2.0 having over 2,300 reviews.

Relevant Marketplace Proof - The Clifton StrengthsFinder and StrengthsQuest programs have been instituted into a number of universities like the University of Minnesota ( http://www.dowhatmatters.umn.edu/), Baylor University ( http://www.baylor.edu/strengths/index.php?id=27417), and The George Washington University ((http://business.gwu.edu/career-management-strategy-course-online/self-assessment/)). In 2015, the Clifton Foundation and Gallup gifted $30 million to the University of Nebraska-Lincoln to establish the Don Clifton Strengths Institute http://newsroom.unl.edu/releases/2015/06/05/Clifton+Foundation,+Gallup+donate+$30M+to+UNL+CBA+for+Don+Clifton+Strengths+Institute. It will house the world's largest Strengths Lab set to open in 2017. Reports (http://www.dowhatmatters.umn.edu/sites/default/files/Strengths%20Report%20Final%20Report%20August%202014%20(1).pdf), (https://www.strengths.umn.edu/strengths-research/results) and testimonials (https://www.strengths.umn.edu/testimonials#50) exist for how these programs are impacting college students. Companies like Facebook use the CliftonStrengthsFinder too. "Facebook hires smart people independent of available job openings. After hiring someone it likes, engineer or business operative, Facebook will ID this person's talents with something called the Clifton StrengthsFinder, and then create a job using that information." How Facebook Managed 3,000 Twenty-Somethings Into A $100 Billion Company. Retrieved from http://www.businessinsider.com/facebooks-100- billion-management-secrets-2012-3#ixzz2z6vkk2GE

"People strong in the Deliberative theme are best described by the serious care they take in making decisions or choices. They anticipate the obstacles." (Clifton StrengthsFinder® Quick Reference Card)

"You are careful. You are vigilant. You are a private person. You know that the world is an unpredictable place. Everything may seem in order, but beneath the surface you sense the many risks. Rather than denying these risks, you draw each one out into the open. Then each risk can be identified, assessed, and ultimately reduced. Thus, you are a fairly serious person who approaches life with a certain reserve. For example, you like to plan ahead so as to anticipate what might go wrong. You select your friends cautiously and keep your own counsel when the conversation turns to personal matters. You are careful not to give too much praise and recognition, lest it be misconstrued. If some people don't like you because you are not as effusive as others, then so be it. For you, life is not a popularity contest. Life is something of a minefield. Others can run through it recklessly if they so choose, but you take a different approach. You identify the dangers, weigh their relative impact, and then place your feet deliberately. You walk with care." Buckingham, M.B., & Clifton D. (2001). Now, Discover Your Strengths. New York: The Free Press. Pg. 83

"Environments in which you can independently conduct thorough analysis are likely to help you be most effective (StrengthsQuest, 256)." Clifton, D., Anderson, E., Schreiner, L. (2006). StrengthsQuest. New York: GALLUP PRESS.

Where you can be "a good questioner of actions, helping others to think through their decisions before moving ahead to quickly (StrengthsQuest, 256)." Clifton, D., Anderson, E., Schreiner, L. (2006). StrengthsQuest. New York: GALLUP PRESS.

"You tend to be a private person, so environments where people are known for being discreet and trustworthy. Environments that expect a lot of socializing or interpersonal interaction or that demand persuasion or selling will not be as comfortable for you (StrengthsQuest, 256)." Clifton, D., Anderson, E., Schreiner, L. (2006). StrengthsQuest. New York: GALLUP PRESS.

When Deliberative is matched up with these additional themes, a person is uniquely built for peak performance in the following roles: Team and Culture Builders (selective and discriminating in relationships); Quality Controllers (cautious decision maker that is considerate of sensitive topics, good at handling delicate issues and conflicts, risk identifier); Negotiators (rigorous thinker and cautious decision maker capable of crafting sound business deals); Human Resources (cautious decision maker that is considerate of sensitive topics, good at handling delicate issues and conflicts)(extracted from Gallup Strengths Based Literature: SDI StrengthsFinder Theme Combinations and Their Potential Value to Society - Quick Reference Guide).

Negotiator - Rigorous thinkers and cautious decision makers; legal, safety, accuracy; highlights risk in order to take control and reduce it; considerate of sensitive topics; handles delicate issues and conflicts; a help to people that are normally impulsive and need help thinking through their decisions; land mine identifier; selective and discriminating in their relationships. Lawyer - legal work, crafting sound business deals, ensuring compliance to regulations (extracted from Gallup Strengths Based Literature: SDI Role and Function Guide).

"You have naturally good judgment, so consider work in which you can provide advice and counsel. You might be especially adept at legal work, crafting sound business deals, or ensuring compliance of regulations. During times of change, consider the advantages of being conservative in your decision making. Be ready to explain these advantages to others when pressed. You have confidence in your own judgment, so always do what you think is sensible, regardless of the impact on your popularity. You see things that others do not. Whatever your role, take responsibility for helping others think through their decisions. You will soon be sought as a valuable sounding board. Don't let anyone push you into revealing too much of yourself too soon. Check people out carefully before sharing confidential information. You naturally build friendships slowly, so take pride in your small circle of good friends. "Deliberative: Clifton StrengthsFinder Theme." Business Journal. Gallup, n.d. Web. 12 Nov. 2015. Retrieved from: http://www.gallup.com/businessjournal/658/deliberative.aspx

"Risk analysis, financial officers, judges, and others whose work benefits from careful thinking and deliberation (StrengthsQuest, 256)." Clifton, D., Anderson, E., Schreiner, L. (2006). StrengthsQuest. New York: GALLUP PRESS.

"The genius of your Deliberative talent is found in the quality of your decisions, choices, values, and the directions you decide to pursue. Your deliberative genius involves thinking and the fact that you will take multiple things into consideration every time you make a decision or a plan. The genius of your Deliberative talent allows you to look at an issue from multiple sides. You will “play the devil’s advocate” as you think through alternatives, values, and propositions, and you will look at multiple sides as you are learning. You will slow down the process whenever you are learning, planning or deciding. But this does not mean you are “slow minded”. Quite the opposite. This is part of your genius and results in very high quality decisions and a depth of understanding." Anderson, C. (2005). The Genius and Beauty Found Within: The Clifton StrengthsFinder Themes of Talent

Ability to ensure products and processes meet quality requirements or that personnel meet performance expectations; Ability to negotiate terms of the sale and crafting agreements; Ability to recruit talent and organize personnel and corporate human relation processes; Ability to manage or supervise talent (culture builders)(extracted from Gallup Strengths Based Literature: SDI Role and Theme Interdependency - Real Life Example: What talent is required to create an original idea, build/market/sell a product/service, and then secure/retain customers).

Who needs help from them: Self-assurance (extracted from Gallup Strengths Based Literature: SDI Caution and Partner Guide)."

Caution: Not a greeter, rainmaker or networker; a private person; do not push to become too familiar with them too quickly; do not move them from team to team quickly as they need to be confident that those they surround themselves with can be trusted and competent; often has high expectations; give them permission to withhold their opinion until they get all the facts and have an opportunity to ponder their stance (extracted from Gallup Strengths Based Literature: SDI Caution and Partner Guide).

"Partner with someone with a strong Command, Self-Assurance, or Activator theme. Together you will make many decisions, and these decisions will be sound. Explain your process of careful decision making. Clarify that you highlight risk in order to take control and reduce it. You don't want others to misconstrue your Deliberative theme for tentativeness or fear of action." "Deliberative: Clifton StrengthsFinder Theme." Business Journal. Gallup, n.d. Web. 12 Nov. 2015. Retrieved from: http://www.gallup.com/businessjournal/658/deliberative.aspx

They need help from: Command, Self-Assurance, Activator (extracted from Gallup Strengths Based Literature: SDI Caution and Partner Guide)."

Shadow Side Protectors for (DELIBERATIVE): Teams you create (or join) should be well-rounded, because as individuals, we are not. A balanced team would include at least one person from each domain (Executing, Influencing, Relationship Building, and Strategic Thinking). The Leadership Strength Domains wheel will provide you the well rounded approach your team needs in most circumstances. However, be extra considerate when working with team members with certain themes like DELIBERATIVE that could benefit greatly from a more specific shadow side protector. Shadow Side Protectors for DELIBERATIVE are COMMAND, SELF-ASSURANCE, and ACTIVATOR. When used in isolation, weaknesses can be revealed that must be protected against using the appropriate protectors. Without the help from these Shadow Side Protectors, those with DELIBERATIVE may struggle to meet and build quality relationships with others, and to help generate revenue for their organization. Potential conflicts will arise between DELIBERATIVE and ACTIVATOR (extracted from Gallup Strengths Based Literature: SDI StrengthsFinder Theme Combinations and Their Potential Value to Society - Quick Reference Guide).

"Whatever your role, take responsibility for helping others think through their decisions. You can see factors that others may not see. You will soon be sought as a valuable sounding board. Explain your process of careful decision making --- that you highlight risk in order to take control and reduce it. You don’t want others to misconstrue your Deliberative talents for tentativeness or fear of action. You inspire trust because you are cautious and considerate about sensitive topics. Use these talents by taking on opportunities to handle delicate issues and conflicts. Rather than take foolhardy risks, you are apt to approach a decision cautiously. Trust your instincts when you believe that something is too good to be true. During times of change, consider the advantages of being conservative in your decision making. Be ready to explain these advantages to others. Don’t let anyone push you into revealing too much about yourself too soon. Check people out carefully before sharing confidential information. You naturally build friendships slowly, so take pride in your small circle of good friends…Give yourself permission to withhold your opinion until you get all the facts and have an opportunity to ponder your stance. You are not someone who embraces change immediately; you are apt to reflect on possible outcomes so that all the angles are covered. As a deliberative person, you function as a “brake” for more impulsive types who wish to move quickly." Tom Rath. StrengthsFinder 2.0 (Kindle Locations 1009-1018). Gallup Press.

Purchase StrengthsFinder 2.0 by Tom Rath to learn more.

"You readily provide a great deal of detailed information, so make yourself ask the customer, 'Should I explain more, or is that enough for your needs?' The sales process may move forward more quickly if you take cues from the customer…Before you step in front of your customers and prospects, thoroughly gather information pertaining to them. This will help you classify which prospects have potential and which customers can grow…Invest care and precision when planning your sales approach. With your homework completed, you are more likely to respond easily to objections and proceed with confidence…Take the time to understand individual styles, motivations, and personalities. Recognizing these differences up front could help move the sales process forward smoothly." Rutigliano, T. & Brim, B. (2010). Strengths Based Selling. New York: Gallup Press.

"Do not position this person in a role that requires snap judgments. She [or he] is likely to feel uncomfortable making decisions on gut alone. Ask her to join teams or groups that tend to be impulsive. She will have a temporizing effect, adding much-needed thoughtfulness and anticipation to the mix. She is likely to be a rigorous thinker. Before you make a decision, ask her to help you identify the land mines that may derail your plans. In situations where caution is required, such as situations that are sensitive to legal, safety, or accuracy issues, ask her to take the lead. She will instinctively anticipate where the dangers might lie and how to keep your flanks protected. She is likely to excel at negotiating contracts, especially behind the scenes. As far as you can within the confines of her job description, ask her to play this role. Honor that she may be quite a private person. Unless invited, do not push to become too familiar with her too quickly. And by the same token, do not take it personally if she keeps you at arm’s length. Do not ask her to be a greeter, rainmaker, or networker for your organization. The kind of effusiveness that this role requires may not be in her repertoire. In her relationships she will be selective and discriminating. Consequently, do not move her quickly from team to team. She needs to be confident that the people she surrounds herself with are competent and can be trusted, and this confidence takes time to build. As a manager she will be known as someone who gives praise sparingly, but when she does, it is truly deserved." Buckingham, Marcus; Clifton, Donald O. (2013-09-16). Now, Discover Your Strengths (p. 188). Gallup Press. Kindle Edition.

BUILD TRUST
"You inspire trust because you are cautious and considerate regarding sensitive topics. Use these talents by taking on opportunities to handle delicate issues and conflicts. Others respect the time you dedicate to doing things right and to doing the right things. Let them know when you need time to think before making a decision. Trust them to appreciate that you have their best interests in mind." Rath, Tom; Conchie, Barry (2013-09-01). Strengths Based Leadership: Great Leaders, Teams, and Why People Follow (Kindle Locations 1214-1223). Gallup Press. Kindle Edition.

SHOW COMPASSION
"You understand the importance and weight of each relationship, and you take this responsibility seriously. Once you’ve chosen to add someone to your life, tend the relationship well. Invest in activities and conversations that keep you close, and reveal your heart to the people who matter most. Lifetime relationships are hard to find, as you know, and they deserve and require your attention and love. Understand that your praise is rare • and precious to many. So when you commend others, consider marking the occasion with a tangible reminder of your recognition. Giving them a visible token of your appreciation will help the memory of your rare praise last for a long time." Rath, Tom; Conchie, Barry (2013-09-01). Strengths Based Leadership: Great Leaders, Teams, and Why People Follow (Kindle Locations 1214-1223). Gallup Press. Kindle Edition.

PROVIDE STABILITY
Purchase Strengths Based Leadership: Great Leaders, Teams, and Why People Follow by Tom Rath and Barry Conchie to learn more.

CREATE HOPE
Purchase Strengths Based Leadership: Great Leaders, Teams, and Why People Follow by Tom Rath and Barry Conchie to learn more.

Gallup's Clifton StrengthsFinder : ""What are you naturally good at and how should that steer the direction of your life? Unfortunately, most people have little sense of their talents and strengths, much less the ability to build their lives around them. Instead, guided by their own parents, by their teachers, by their managers, and by psychology’s fascination with pathology, they have become experts in their weaknesses and spent their lives trying to repair these flaws, while their strengths lie dormant and neglected ( http://www.amazon.com/gp/product/0743201140?keywords=now%20discover%20your%20strengths&qid=1444273316&ref_=sr_1_1&sr=8-1)."

"Gallup research proves that people succeed when they focus on what they do best. When they identify their talents and develop them into strengths, people are more productive, perform better, and are more engaged. Marcus Buckingham, coauthor of the national bestseller First, Break All the Rules, and Donald O. Clifton, Former Chair of the Gallup International Research & Education Center, created a revolutionary program to help people identify their talents, build them into strengths, and enjoy consistent, near-perfect performance. StrengthsFinder^® is a 25-year, multimillion-dollar tool that helps identify the most prevalent human strengths ( http://www.amazon.com/gp/product/0743201140?keywords=now%20discover%20your%20strengths&qid=1444273316&ref_=sr_1_1&sr=8-1)"

"The program introduces 34 dominant "themes" with thousands of possible combinations, and reveals how they can best be translated into personal and career success ( http://www.amazon.com/gp/product/0743201140?keywords=now%20discover%20your%20strengths&qid=1444273316&ref_=sr_1_1&sr=8-1)."

The premise of Now, Discover Your Strengths, is that the most effective method for motivating people is to build on their strengths rather than correcting their weaknesses. Buckingham, M.B., & Clifton D. (2001). Now, Discover Your Strengths. New York: The Free Press.

More than 10 million people have reportedly taken the assessment and the Now, Discover Your Strengths page on Amazon has over 600 reviews with StrengthsFinder 2.0 having over 2,300 reviews.

Relevant Marketplace Proof - The Clifton StrengthsFinder and StrengthsQuest programs have been instituted into a number of universities like the University of Minnesota ( http://www.dowhatmatters.umn.edu/), Baylor University ( http://www.baylor.edu/strengths/index.php?id=27417), and The George Washington University ((http://business.gwu.edu/career-management-strategy-course-online/self-assessment/)). In 2015, the Clifton Foundation and Gallup gifted $30 million to the University of Nebraska-Lincoln to establish the Don Clifton Strengths Institute http://newsroom.unl.edu/releases/2015/06/05/Clifton+Foundation,+Gallup+donate+$30M+to+UNL+CBA+for+Don+Clifton+Strengths+Institute. It will house the world's largest Strengths Lab set to open in 2017. Reports (http://www.dowhatmatters.umn.edu/sites/default/files/Strengths%20Report%20Final%20Report%20August%202014%20(1).pdf), (https://www.strengths.umn.edu/strengths-research/results) and testimonials (https://www.strengths.umn.edu/testimonials#50) exist for how these programs are impacting college students. Companies like Facebook use the CliftonStrengthsFinder too. "Facebook hires smart people independent of available job openings. After hiring someone it likes, engineer or business operative, Facebook will ID this person's talents with something called the Clifton StrengthsFinder, and then create a job using that information." How Facebook Managed 3,000 Twenty-Somethings Into A $100 Billion Company. Retrieved from http://www.businessinsider.com/facebooks-100- billion-management-secrets-2012-3#ixzz2z6vkk2GE

"People strong in the Discipline theme enjoy routine and structure. Their world is best described by the order they create." (Clifton StrengthsFinder® Quick Reference Card)

"Your world needs to be predictable. It needs to be ordered and planned. So you instinctively impose structure on your world. You set up routines. You focus on timelines and deadlines. You break long-term projects into a series of specific short-term plans, and you work through each plan diligently. You are not necessarily neat and clean, but you do need precision. Faced with the inherent messiness of life, you want to feel in control. The routines, the timelines, the structure, all of these help create this feeling of control. Lacking this theme of Discipline, others may sometimes resent your need for order, but there need not be conflict. You must understand that not everyone feels your urge for predictability; they have other ways of getting things done. Likewise, you can help them understand and even appreciate your need for structure. Your dislike of surprises, your impatience with errors, your routines, and your detail orientation don't need to be misinterpreted as controlling behaviors that box people in. Rather, these behaviors can be understood as your instinctive method for maintaining your progress and your productivity in the face of life's many distractions." Buckingham, M.B., & Clifton D. (2001). Now, Discover Your Strengths. New York: The Free Press.

"Environments in which you can maintain order for yourself and others…Your organizational talents can be useful in a wide variety of settings (StrengthsQuest, 258)." Clifton, D., Anderson, E., Schreiner, L. (2006). StrengthsQuest. New York: GALLUP PRESS.

"Environments that are structured and detail-oriented, with clearly established routines and procedures, will likely bring out your best. Cluttered, unpredictable environments may not allow your Discipline talents to flourish (StrengthsQuest, 258)." Clifton, D., Anderson, E., Schreiner, L. (2006). StrengthsQuest. New York: GALLUP PRESS.

"Work that demands high levels of abstract thinking probably will not be comfortable for you. A daily routine and concrete expectations from others likely will enable you to be most productive (StrengthsQuest, 258)." Clifton, D., Anderson, E., Schreiner, L. (2006). StrengthsQuest. New York: GALLUP PRESS.

"Environments that value attention to detail and commitment to accuracy will be a good fit for you (StrengthsQuest, 258)." Clifton, D., Anderson, E., Schreiner, L. (2006). StrengthsQuest. New York: GALLUP PRESS.

When Discipline is matched up with these additional themes, a person is uniquely built for peak performance in the following roles: Quality Controllers (prioritizer that increases efficiencies)(brings order to chaotic situations)(perfectionist)(preventer of costly mistakes); Human Resources (routine and systems builder [Discipline + Arranger]), (prioritizer, quality controller); Manager or Supervisor (routine and systems builder [Discipline + Arranger); Content and Presentation Creation (proof-readers)(extracted from Gallup Strengths Based Literature: SDI StrengthsFinder Theme Combinations and Their Potential Value to Society - Quick Reference Guide).

Prioritizer, Quality Controller - Efficient routine and structure creator; establishes order and predictability; brings order to chaotic situations increasing efficiencies. As a perfectionist they should seek opportunities to peruse contracts, important communications, or financial documents for errors to help prevent costly mistakes (extracted from Gallup Strengths Based Literature: SDI Role and Function Guide).

"Seek out roles and responsibilities where structure exists. Don't hesitate to check as often as necessary to ensure that things are right. You feel an urge to do it anyway, and soon enough others will come to expect it of you. Learn how to use a time management system. It will make you even more efficient and give you more confidence. Create routines that make you follow through systematically. Over time, people will come to appreciate this kind of rigorous predictability. Recognize that mistakes might depress you. Precision is a core part of who you are; however, you must find ways to move through these moments of annoyance to prevent becoming dragged down. Help other people add a little order to their lives. Do it in the right way and they will appreciate it." "Discipline: Clifton StrengthsFinder Theme." Business Journal. Gallup, n.d. Web. 12 Nov. 2015. Retrieved from: http://www.gallup.com/businessjournal/664/discipline.aspx

"Air traffic controllers, brain surgeons, tax specialists, and executive assistants (StrengthsQuest, 258)." Clifton, D., Anderson, E., Schreiner, L. (2006). StrengthsQuest. New York: GALLUP PRESS.

Accountant, medical records technician, legal secretary, court reporter, air traffic controller, and budget analyst (if your SDS has 'Conventional')(SDI Course II - Talent Based Education Planning and Career Preparation, Lesson 15, extracted from StrengthsQuest, 297-298). Clifton, D., Anderson, E., Schreiner, L. (2006). StrengthsQuest. New York: GALLUP PRESS.

"The genius of your Discipline talent involves your level of personal productivity and the accuracy with which you produce things. Your level of productivity and your level of accuracy stem from the way you can structure tasks and your environment. This ability to structure is key to you being productive and to your accuracy. You can take complex tasks with multiple stages and identify the steps needed to complete the tasks. Next, you structure the environment and organize the actions needed to complete the tasks. Finally, you begin organizing, re-organizing and structuring each action step that must be complete in order to produce things accurately. Finally, the genius of your discipline talent identifies the fastest and most efficient methods while maintaining the highest quality." Anderson, C. (2005). The Genius and Beauty Found Within: The Clifton StrengthsFinder Themes of Talent

Ability to ensure products and processes meet quality requirements or that personnel meet performance expectations; Ability to market and advertise products (content and presentation creators); Ability to build relationships and sell products (content and presentation creators); Ability to recruit talent and organize personnel and corporate human relation processes; Ability to manage or supervise talent (extracted from Gallup Strengths Based Literature: SDI Role and Theme Interdependency - Real Life Example: What talent is required to create an original idea, build/market/sell a product/service, and then secure/retain customers).

Who needs help from them: Input, Responsibility (extracted from Gallup Strengths Based Literature: SDI Caution and Partner Guide)."

Caution: Do not expect them to be comfortable in shapeless messy circumstances, or cluttered environments, they will not rest until order and predictability are restored; likes predictable responsiveness, not flexibility; mistakes might depress them; find ways to move them through these moments of annoyance to prevent them from becoming discouraged; others' clumsy processes may frustrate them, so encourage them to look beyond processes others use, to the results achieved (extracted from Gallup Strengths Based Literature: SDI Caution and Partner Guide).

"Explain your Discipline theme to your close associates. Initially they might resent your perfectionism, but once you have explained how it works for you, do not be afraid to let your perfectionism show. Others will want to see it in action. Recognize that many others are not as disciplined as you are. More than likely, their clumsy process will frustrate you, so try to look beyond it, and instead assess them on their results, not on their process." "Discipline: Clifton StrengthsFinder Theme." Business Journal. Gallup, n.d. Web. 12 Nov. 2015. Retrieved from: http://www.gallup.com/businessjournal/664/discipline.aspx

Teams you create (or join) should be well-rounded, because as individuals, we are not. A balanced team would include at least one person from each domain (Executing, Influencing, Relationship Building, and Strategic Thinking). The Leadership Strength Domains wheel will provide you the well rounded approach your team needs in most circumstances.

They need help from:Individualization, Developer (extracted from Gallup Strengths Based Literature: SDI Caution and Partner Guide)."

"Accept that mistakes might depress you. Precision is a core part of who you are; however, you must find ways to move through these moments of annoyance to prevent becoming discouraged. Recognize that others may not be as disciplined as you are. More than likely, their clumsy process will frustrate you, so try to look beyond it, and focus on their results, not on their process. Exactitude is your forté; you enjoy poring over details. Seek opportunities to peruse contracts, important communications, or financial documents for errors. You can save yourself and others from making costly mistakes and looking foolish. Increasing efficiency is one of your hallmarks. You are a perfectionist at heart. Discover situations in which time or money is being wasted because of inefficiency, and create systems or procedures to improve efficiency. You not only create order, you probably also crave it in the form of a well-organized space. To completely free your Discipline talents, invest in furniture and organization systems that enable you to have “a place for everything and everything in its place.” Others may confuse your Discipline talents with rigidity. Help them understand that your discipline helps you pack more effectiveness into a day • often because you prioritize your time. When working with others who are not as disciplined, ask them to clarify deadlines so you can adjust your workload to accommodate their requests." Tom Rath. StrengthsFinder 2.0 (Kindle Locations 1108-1118). Gallup Press.

Purchase StrengthsFinder 2.0 by Tom Rath to learn more.

"Whether you are involved in short-term or long-term sales cycles, you will want to establish and define objectives. Use your sense of structure to help maintain control as you move through the sales process…Institute a management system to stay aware of what is happening with each customer and prospect. Clients and prospects will see that you are dependable as you track commitments and deadlines…Tell your manager and partners that you prefer structure to surprise. This will keep your internal connections running smoothly as you work sequentially through the sales cycle." Rutigliano, T. & Brim, B. (2010). Strengths Based Selling. New York: Gallup Press.

“Give this person the opportunity to bring structure to a haphazard or chaotic situation. Since she [or he] will never be comfortable in such shapeless, messy situations --- and don’t expect her to --- she will not rest until order and predictability are restored. Clutter will annoy her. Don’t expect her to last long in a physically cluttered environment. Either charge her with cleaning it up or find her a different environment. Always give her advance notice of deadlines. She feels a need to get work done ahead of schedule, and she can’t do this if you don’t tell her the schedule. In the same vein, try not to surprise her with sudden changes in plan and priority. Surprises are distressing to her. They can ruin her day. When there are many things that need to get done in a set time period, remember her need to prioritize. Take the time to prioritize together and then, once the schedule is set, stick to it. If appropriate, ask her to help you plan and organize your own work. You might ask her to review your time management system or even your proposal for reengineering some of your department’s processes. Tell her colleagues that this is one of her strengths and encourage them to ask her for similar help. She excels at developing routines that help her work efficiently. If she is forced to work in a situation that requires flexibility and responsiveness, encourage her to devise a set number of routines, each appropriate for a certain situation. In this way she will have a predictable response to fall back on, no matter what the surprise." Buckingham, Marcus; Clifton, Donald O. (2013-09-16). Now, Discover Your Strengths (p. 190). Gallup Press. Kindle Edition

BUILD TRUST
"You never let yourself off the hook, and others will respect you for your uncompromising standards. Hold yourself to the standards you set, and your actions will reflect your integrity. Others can count on you to make sure every detail is executed exactly right. Discipline can become the basis for trust when people see that their expectations are met time and time again. They will learn to respect your consistent delivery." Rath, Tom; Conchie, Barry (2013-09-01). Strengths Based Leadership: Great Leaders, Teams, and Why People Follow (Kindle Locations 1214-1223). Gallup Press. Kindle Edition.

SHOW COMPASSION
"Your powerful sense of order can make you a tremendous partner to those who rely on your discipline to supplement their own. Find and celebrate the positive traits others possess that you do not, and build a relationship based on mutual appreciation. Someone learns to rely on you, and you on them, when a complementary partnership is at its best. You can show others kindness by attending to the details that they are sure to miss. Adopt the mindset of a caring friend, and seek ways to free others from the details that bog them down. You can make their lives better ---- and win appreciation at the same time." Rath, Tom; Conchie, Barry (2013-09-01). Strengths Based Leadership: Great Leaders, Teams, and Why People Follow (Kindle Locations 1214-1223). Gallup Press. Kindle Edition

PROVIDE STABILITY
Purchase Strengths Based Leadership: Great Leaders, Teams, and Why People Follow by Tom Rath and Barry Conchie to learn more.

CREATE HOPE
Purchase Strengths Based Leadership: Great Leaders, Teams, and Why People Follow by Tom Rath and Barry Conchie to learn more.

Gallup's Clifton StrengthsFinder : "What are you naturally good at and how should that steer the direction of your life? Unfortunately, most people have little sense of their talents and strengths, much less the ability to build their lives around them. Instead, guided by their own parents, by their teachers, by their managers, and by psychology’s fascination with pathology, they have become experts in their weaknesses and spent their lives trying to repair these flaws, while their strengths lie dormant and neglected ( http://www.amazon.com/gp/product/0743201140?keywords=now%20discover%20your%20strengths&qid=1444273316&ref_=sr_1_1&sr=8-1)."

Gallup research proves that people succeed when they focus on what they do best. When they identify their talents and develop them into strengths, people are more productive, perform better, and are more engaged. Marcus Buckingham, coauthor of the national bestseller First, Break All the Rules, and Donald O. Clifton, Former Chair of the Gallup International Research & Education Center, created a revolutionary program to help people identify their talents, build them into strengths, and enjoy consistent, near-perfect performance. StrengthsFinder^® is a 25-year, multimillion-dollar tool that helps identify the most prevalent human strengths ( http://www.amazon.com/gp/product/0743201140?keywords=now%20discover%20your%20strengths&qid=1444273316&ref_=sr_1_1&sr=8-1)"

"The program introduces 34 dominant "themes" with thousands of possible combinations, and reveals how they can best be translated into personal and career success ( http://www.amazon.com/gp/product/0743201140?keywords=now%20discover%20your%20strengths&qid=1444273316&ref_=sr_1_1&sr=8-1)."

The premise of Now, Discover Your Strengths, is that the most effective method for motivating people is to build on their strengths rather than correcting their weaknesses. Buckingham, M.B., & Clifton D. (2001). Now, Discover Your Strengths. New York: The Free Press.

More than 10 million people have reportedly taken the assessment and the Now, Discover Your Strengths page on Amazon has over 600 reviews with StrengthsFinder 2.0 having over 2,300 reviews.

Relevant Marketplace Proof - The Clifton StrengthsFinder and StrengthsQuest programs have been instituted into a number of universities like the University of Minnesota ( http://www.dowhatmatters.umn.edu/), Baylor University ( http://www.baylor.edu/strengths/index.php?id=27417), and The George Washington University ((http://business.gwu.edu/career-management-strategy-course-online/self-assessment/)). In 2015, the Clifton Foundation and Gallup gifted $30 million to the University of Nebraska-Lincoln to establish the Don Clifton Strengths Institute http://newsroom.unl.edu/releases/2015/06/05/Clifton+Foundation,+Gallup+donate+$30M+to+UNL+CBA+for+Don+Clifton+Strengths+Institute. It will house the world's largest Strengths Lab set to open in 2017. Reports (http://www.dowhatmatters.umn.edu/sites/default/files/Strengths%20Report%20Final%20Report%20August%202014%20(1).pdf), (https://www.strengths.umn.edu/strengths-research/results) and testimonials (https://www.strengths.umn.edu/testimonials#50) exist for how these programs are impacting college students. Companies like Facebook use the CliftonStrengthsFinder too. "Facebook hires smart people independent of available job openings. After hiring someone it likes, engineer or business operative, Facebook will ID this person's talents with something called the Clifton StrengthsFinder, and then create a job using that information." How Facebook Managed 3,000 Twenty-Somethings Into A $100 Billion Company. Retrieved from http://www.businessinsider.com/facebooks-100- billion-management-secrets-2012-3#ixzz2z6vkk2GE

"People strong in the Focus theme can take a direction, follow through, and make the corrections necessary to stay on track. They prioritize, then act." (Clifton StrengthsFinder® Quick Reference Card)

"Where am I headed?" you ask yourself. You ask this question every day. Guided by this theme of Focus, you need a clear destination. Lacking one, your life and your work can quickly become frustrating. And so each year, each month, and even each week you set goals. These goals then serve as your compass, helping you determine priorities and make the necessary corrections to get back on course. Your Focus is powerful because it forces you to filter; you instinctively evaluate whether or not a particular action will help you move toward your goal. Those that don't are ignored. In the end, then, your Focus forces you to be efficient. Naturally, the flip side of this is that it causes you to become impatient with delays, obstacles, and even tangents, no matter how intriguing they appear to be. This makes you an extremely valuable team member. When others start to wander down other avenues, you bring them back to the main road. Your Focus reminds everyone that if something is not helping you move toward your destination, then it is not important. And if it is not important, then it is not worth your time. You keep everyone on point." Buckingham, M.B., & Clifton D. (2001). Now, Discover Your Strengths. New York: The Free Press.

"You are capable of prolonged concentration and persistence, which flourishes in environments with few interruptions and little need to multi-task (StrengthsQuest, 260)." Clifton, D., Anderson, E., Schreiner, L. (2006). StrengthsQuest. New York: GALLUP PRESS.

"Structured environments that are predictable, detail-oriented, and reward your dependability and follow-through are likely to bring out your best (StrengthsQuest, 260)." Clifton, D., Anderson, E., Schreiner, L. (2006). StrengthsQuest. New York: GALLUP PRESS.

"You might be most satisfied in roles that have identifiable goals, purposes, and objectives, and that provide opportunities to meet your longer-term goals (StrengthsQuest, 260)." Clifton, D., Anderson, E., Schreiner, L. (2006). StrengthsQuest. New York: GALLUP PRESS.

When Focus is matched up with these additional themes, a person is uniquely built for peak performance in the following roles: Manager or Supervisor (they commit to their employees and their success [Focus + Relator + Arranger + Self-Assurance); Leader (highly resilient, and can bounce back from failures and difficult situations easier than most [Focus + Self-Assurance + Futuristic + Significance + Arranger]); Competitors/Producers (goal setter); Quality Controllers (takes direction, follows through, makes adjustments to stay on track by keeping priorities in line), (honors deadlines); Works Well Independently (ability to work independently)(extracted from Gallup Strengths Based Literature: SDI StrengthsFinder Theme Combinations and Their Potential Value to Society - Quick Reference Guide).

Follower/Doer - Takes direction, follows through, makes adjustments to stay on track by keeping priorities in line; honors deadlines; excellent at goal setting, summarizing decisions made during meetings, defining when actions will be taken, and setting dates for groups to reconvene and report. They should seek roles that permit them to function independently (extracted from Gallup Strengths Based Literature: SDI Role and Function Guide).

"When you set goals, discipline yourself to attach timelines and measurements. These will provide regular proof that you are indeed making progress. Take the time to write down your goals and refer to them often. You will feel more in control of your life this way. Seek roles in which you are asked to function independently. With your strong Focus theme you will be able to stay on track with little supervision. Be sure to tell your manager your mid-term and short-term goals. This might well give your manager the confidence to give you the room you need. Your greatest worth as a team member might be to help others set goals. At the end of each meeting, take responsibility for summarizing what was decided, for defining when these decisions will be acted upon, and for setting a date when the group will reconvene. Identify your role models. Write down in detail why you want to focus your career toward similar kinds of achievement." "Focus: Clifton StrengthsFinder Theme." Business Journal. Gallup, n.d. Web. 12 Nov. 2015. Retrieved from: http://www.gallup.com/businessjournal/670/focus.aspx

Accountant, medical records technician, legal secretary, court reporter, air traffic controller, and budget analyst (if your SDS has 'Conventional')(SDI Course II - Talent Based Education Planning and Career Preparation, Lesson 15, extracted from StrengthsQuest, 297-298). Clifton, D., Anderson, E., Schreiner, L. (2006). StrengthsQuest. New York: GALLUP PRESS.

"The genius of your Focus talent begins with what you can do with your mind. You can focus your attention to an unusual level of concentration. That concentration enables you to amass facts and information, read with clarity of understanding, and solve problems with great precision. You can concentrate to the extent that people may come into a room you are in, and you may not hear or see them. While others pride themselves with their ability to multi-task, you know that for you, you are most productive when you concentrate on one thing at a time. Your focusing talent results in prolonged concentration to address and solve complex problems and planning processes. You learn in great depth, and because of your focusing, when you learn, plan and solve problems, your recall is remarkable." Anderson, C. (2005). The Genius and Beauty Found Within: The Clifton StrengthsFinder Themes of Talent

Ability to ensure products and processes meet quality requirements or that personnel meet performance expectations; Ability to build relationships and sell products (sellers, persuaders, motivators, advocates, competitors and high level producers); Ability to manage or supervise talent (extracted from Gallup Strengths Based Literature: SDI Role and Theme Interdependency - Real Life Example: What talent is required to create an original idea, build/market/sell a product/service, and then secure/retain customers).

Who needs help from them: Adaptability, Activator, Input, Responsibility (extracted from Gallup Strengths Based Literature: SDI Caution and Partner Guide)."

Caution: Don't expect this person to always be sensitive to the feelings of others; getting their work done often takes top priority (they may trample on others' feelings as they march toward the goal); does not thrive in constantly changing situations; be sure to check in on them on a regular basis; does not like unstructured meetings so stick to the agenda; encourage them to pay attention during "detours" in conversations as they may lead to valuable unanticipated discoveries (extracted from Gallup Strengths Based Literature: SDI Caution and Partner Guide).

"Allow others to think, act, and talk less efficiently than you do. Sometimes their "detours" will lead to discoveries and delights. Stretch your goal-setting beyond work. If you find yourself becoming too focused on work goals, set goals regarding your personal life as well. These goals will give weight to your personal priorities and thereby help restore balance in your life." "Focus: Clifton StrengthsFinder Theme." Business Journal. Gallup, n.d. Web. 12 Nov. 2015. Retrieved from: http://www.gallup.com/businessjournal/670/focus.aspx

They need help from: Empathy (extracted from Gallup Strengths Based Literature: SDI Caution and Partner Guide)."

Shadow Side Protectors for (FOCUS): Teams you create (or join) should be well-rounded, because as individuals, we are not. A balanced team would include at least one person from each domain (Executing, Influencing, Relationship Building, and Strategic Thinking). The Leadership Strength Domains wheel will provide you the well rounded approach your team needs in most circumstances. However, be extra considerate when working with team members with certain themes like FOCUS that could benefit greatly from a more specific shadow side protector. Shadow Side Protectors for FOCUS are EMPATHY. When used in isolation, weaknesses can be revealed that must be protected against using the appropriate protectors. Without the help from these Shadow Side Protectors, those with FOCUS may trample over others feelings causing contention, resentment, or drama in organizations (extracted from Gallup Strengths Based Literature: SDI StrengthsFinder Theme Combinations and Their Potential Value to Society - Quick Reference Guide).

"When you set goals, discipline yourself to include timelines and measurements. These will provide regular proof that you are indeed making progress… Your greatest worth as a team member might be helping others set goals. At the end of meetings, take responsibility for summarizing what was decided, for defining when these decisions will be acted on, and for setting a date when the group will reconvene. Others will think, act, and talk less efficiently than you do. Pay attention. Sometimes their “detours” will lead to discoveries and delights. Stretch your goal setting beyond work. If you find yourself becoming too focused on work goals, set goals for your personal life. They will give weight to your personal priorities and thereby help create balance in your life. Hours can disappear when you are intent on a task; you lose track of time. Make sure that all of your objectives are met and all of your priorities are followed by scheduling your efforts and sticking to that schedule." Tom Rath. StrengthsFinder 2.0 (Kindle Location 1203). Gallup Press. Gallup Press.

Purchase StrengthsFinder 2.0 by Tom Rath to learn more.

"Put a quarterly or yearly plan into place that defines short-term and long-term goals. Then surround that plan with benchmarks that help you make those targets become reality…Think ahead three to five years, and attach quantifiable sales objectives to the future. When you clarify your definition of sales success and how you want to get it, you are likely to stay the course and make it happen…Share short-term and long-term goals with your manager and other work partners. With a tangible game plan in place, you can ask your manager to support your success…Focus on learning from the best in your environment. Knowing what you do well and incorporating it with the success model of other top performers keeps you on track as you assess long-term opportunities." Rutigliano, T. & Brim, B. (2010). Strengths Based Selling. New York: Gallup Press.

“Set goals with timelines and then let this person figure out how to achieve them. He [or she] will work best in an environment where he can control his work events. Check in with him on a regular basis, as often as he indicates would be helpful. He will thrive on these regular check-ins because he likes talking about goals and his progress toward them. Ask him how often you should meet to discuss goals and objectives. Do not always expect him to be sensitive to the feelings of others because getting his work done often takes priority over feelings. If he also possesses a talent for Empathy, this effect will obviously be lessened. Nonetheless, always be aware of the possibility that he may trample on feelings as he marches toward his goal. He does not revel in situations of constant change. To manage this, use language that he can understand when describing the change. For example, talk about change in terms of “new goals” and “new measures of success”. Terms like this give the change trajectory and purpose. This is the way he naturally thinks. When there are projects with critical deadlines, ask him to get involved. He instinctively honors deadlines. As soon as he comes to own a project with a deadline, he will concentrate all his energies on it until it is completed. Arrange for him to attend a time management seminar. He may not naturally excel at this, but because his Focus theme pushes him to move toward his goals as fast as possible, he will appreciate the greater efficiency that time management brings. Be aware that unstructured meetings will bother him, so when he is in a meeting, try to follow the agenda." Buckingham, Marcus; Clifton, Donald O. (2013-09-16). Now, Discover Your Strengths (p. 193). Gallup Press. Kindle Edition.

BUILD TRUST
"Others will respect you because you know what’s important, and you keep your attention there. Make sure that you’re not delegating non-essentials. Before you ask someone to do something, ask yourself if it affects ultimate performance. If it’s not worth your time, perhaps it’s not worth anyone’s time, and you don’t even have to ask. Others will trust your judgment. As a person with strong Focus talents, you know that life is about choices. Remember that everyone is responsible for their own decisions. Demonstrate to others that you understand and respect their choices in life." Rath, Tom; Conchie, Barry (2013-09-01). Strengths Based Leadership: Great Leaders, Teams, and Why People Follow (p. 163). Gallup Press. Kindle Edition.

SHOW COMPASSION
"Take a step back and think broadly about the priorities in your life. Use your Focus talents to target not only the projects that are important, but also the people. Set goals and strategies for giving those people the time and attention they deserve as partners in your life. Include these goals on your daily to-do lists, and check off what you accomplish. In whom should you be investing at work? Who makes your life better every day through their efforts on the job? Show appreciation to those who enable you to be so efficient. Acknowledge their role in your effectiveness, and don’t forget to reach out when they need your help too." Rath, Tom; Conchie, Barry (2013-09-01). Strengths Based Leadership: Great Leaders, Teams, and Why People Follow (p. 163). Gallup Press. Kindle Edition.

PROVIDE STABILITY
Purchase Strengths Based Leadership: Great Leaders, Teams, and Why People Follow by Tom Rath and Barry Conchie to learn more.

CREATE HOPE
Purchase Strengths Based Leadership: Great Leaders, Teams, and Why People Follow by Tom Rath and Barry Conchie to learn more.

Gallup's Clifton StrengthsFinder : "What are you naturally good at and how should that steer the direction of your life? Unfortunately, most people have little sense of their talents and strengths, much less the ability to build their lives around them. Instead, guided by their own parents, by their teachers, by their managers, and by psychology’s fascination with pathology, they have become experts in their weaknesses and spent their lives trying to repair these flaws, while their strengths lie dormant and neglected ( http://www.amazon.com/gp/product/0743201140?keywords=now%20discover%20your%20strengths&qid=1444273316&ref_=sr_1_1&sr=8-1)."

Gallup research proves that people succeed when they focus on what they do best. When they identify their talents and develop them into strengths, people are more productive, perform better, and are more engaged. Marcus Buckingham, coauthor of the national bestseller First, Break All the Rules, and Donald O. Clifton, Former Chair of the Gallup International Research & Education Center, created a revolutionary program to help people identify their talents, build them into strengths, and enjoy consistent, near-perfect performance. StrengthsFinder^® is a 25-year, multimillion-dollar tool that helps identify the most prevalent human strengths ( http://www.amazon.com/gp/product/0743201140?keywords=now%20discover%20your%20strengths&qid=1444273316&ref_=sr_1_1&sr=8-1)"

"The program introduces 34 dominant "themes" with thousands of possible combinations, and reveals how they can best be translated into personal and career success ( http://www.amazon.com/gp/product/0743201140?keywords=now%20discover%20your%20strengths&qid=1444273316&ref_=sr_1_1&sr=8-1)."

The premise of Now, Discover Your Strengths, is that the most effective method for motivating people is to build on their strengths rather than correcting their weaknesses. Buckingham, M.B., & Clifton D. (2001). Now, Discover Your Strengths. New York: The Free Press.

More than 10 million people have reportedly taken the assessment and the Now, Discover Your Strengths page on Amazon has over 600 reviews with StrengthsFinder 2.0 having over 2,300 reviews.

Relevant Marketplace Proof - The Clifton StrengthsFinder and StrengthsQuest programs have been instituted into a number of universities like the University of Minnesota ( http://www.dowhatmatters.umn.edu/), Baylor University ( http://www.baylor.edu/strengths/index.php?id=27417), and The George Washington University ((http://business.gwu.edu/career-management-strategy-course-online/self-assessment/)). In 2015, the Clifton Foundation and Gallup gifted $30 million to the University of Nebraska-Lincoln to establish the Don Clifton Strengths Institute http://newsroom.unl.edu/releases/2015/06/05/Clifton+Foundation,+Gallup+donate+$30M+to+UNL+CBA+for+Don+Clifton+Strengths+Institute. It will house the world's largest Strengths Lab set to open in 2017. Reports (http://www.dowhatmatters.umn.edu/sites/default/files/Strengths%20Report%20Final%20Report%20August%202014%20(1).pdf), (https://www.strengths.umn.edu/strengths-research/results) and testimonials (https://www.strengths.umn.edu/testimonials#50) exist for how these programs are impacting college students. Companies like Facebook use the CliftonStrengthsFinder too. "Facebook hires smart people independent of available job openings. After hiring someone it likes, engineer or business operative, Facebook will ID this person's talents with something called the Clifton StrengthsFinder, and then create a job using that information." How Facebook Managed 3,000 Twenty-Somethings Into A $100 Billion Company. Retrieved from http://www.businessinsider.com/facebooks-100- billion-management-secrets-2012-3#ixzz2z6vkk2GE

"People strong in the Responsibility theme take psychological ownership of what they say they will do. They are committed to stable values such as honesty and loyalty. " (Clifton StrengthsFinder® Quick Reference Card)

"Your Responsibility theme forces you to take psychological ownership for anything you commit to, and whether large or small, you feel emotionally bound to follow it through to completion. Your good name depends on it. If for some reason you cannot deliver, you automatically start to look for ways to make it up to the other person. Apologies are not enough. Excuses and rationalizations are totally unacceptable. You will not quite be able to live with yourself until you have made restitution. This conscientiousness, this near obsession for doing things right, and your impeccable ethics, combine to create your reputation: utterly dependable. When assigning new responsibilities, people will look to you first because they know it will get done. When people come to you for help -- and they soon will -- you must be selective. Your willingness to volunteer may sometimes lead you to take on more than you should." Buckingham, M.B., & Clifton D. (2001). Now, Discover Your Strengths. New York: The Free Press.

"You often take the initiative, and you always follow through, so you do not need a lot of supervision. Select work in which you can be given more and more responsibility as you progressively achieve." Clifton, D., Anderson, E., Schreiner, L. (2006). StrengthsQuest. New York: GALLUP PRESS.

"Building trusting relationships with others is important to you, so choose environments in which you can surround yourself with dependable, trustworthy people. When selecting a team to join, be sure the other members are known for pulling their weight." Clifton, D., Anderson, E., Schreiner, L. (2006). StrengthsQuest. New York: GALLUP PRESS.

"Managing others could be a frustrating experience for you, as their standards of responsibility might not match your own." Clifton, D., Anderson, E., Schreiner, L. (2006). StrengthsQuest. New York: GALLUP PRESS.

"You will be most productive in environments where you can fully follow through on the commitments you make to others." Clifton, D., Anderson, E., Schreiner, L. (2006). StrengthsQuest. New York: GALLUP PRESS.

"Choose a work environment that focuses on outcomes rather than processes." Clifton, D., Anderson, E., Schreiner, L. (2006). StrengthsQuest. New York: GALLUP PRESS.

When Responsibility is matched up with these additional themes, a person is uniquely built for peak performance in the following roles: Start Up / Turnarounds/ Entrepreneur (committed self-starters); Project Manager(likes to be accountable for the success or failure of projects), (dependable, ethical, and committed self-starter)(will not trade quality of work for speed); Competitors Producers (likes to be accountable for the success or failure of a project), (committed self-starters); Quality Controllers (will not trade quality of work for speed), (dependable and ethical); Works Well Independently (committed self-starters)(extracted from Gallup Strengths Based Literature: SDI StrengthsFinder Theme Combinations and Their Potential Value to Society - Quick Reference Guide).

Dependable, Ethical, and Committed Self-Starters/Project Managers - Takes psychological ownership of what they say they will do, especially to their values of honesty and loyalty; will not trade quality of work for speed; likes to volunteer; does not like unfinished work; if a commitment is not met, they will "make it right". A role where they can be accountable for the success or failure of projects (extracted from Gallup Strengths Based Literature: SDI Role and Function Guide).

"Emphasize your sense of Responsibility when job hunting. During interviews, describe your desire to be held fully accountable for the success or failure of projects, your intense dislike of unfinished work, and your need to "make it right" if a commitment is not met. Keep volunteering for more responsibility than your experience seems to warrant." "Responsibility: Clifton StrengthsFinder Theme." Business Journal. Gallup, n.d. Web. 12 Nov. 2015. Retrieved from: http://www.gallup.com/businessjournal/706/responsibility.aspx

"Law clerks, librarians, and executive assistants (StrengthsQuest, 272)." Clifton, D., Anderson, E., Schreiner, L. (2006). StrengthsQuest. New York: GALLUP PRESS.

Accountant, medical records technician, legal secretary, court reporter, air traffic controller, and budget analyst (if your SDS has 'Conventional')(SDI Course II - Talent Based Education Planning and Career Preparation, Lesson 15, extracted from StrengthsQuest, 297-298). Clifton, D., Anderson, E., Schreiner, L. (2006). StrengthsQuest. New York: GALLUP PRESS.

"The genius of your Responsibility theme is found in the depth and the quality of relationships you are able to form with people. Because you are a person of your word, people trust you. It is this trust that bonds you to others and bonds others to you. Your ability to build trusting relationships is foundational to any influence relationship. Therefore you tend to have a highly persuasive and influential impact on people. This talent can be used in leadership as people will only willingly follow those they trust, and trust is what you have the genius to generate in others. The final aspect of the genius of your Responsibility theme involves the level of commitment you can generate in others. This stems from the fact that you make such deep commitments to others and from the fact that you make such deep commitments to their full development and personal fulfillment." Anderson, C. (2005). The Genius and Beauty Found Within: The Clifton StrengthsFinder Themes of Talent

"You thrive on Responsibility and can deal with it very effectively. Align yourself with others who share your sense of Responsibility. You will thrive on the feeling of being surrounded by hands as strong as your own. Tell your manager that you work best when given the independence and freedom to follow through on your commitments. Tell your manager that you don't need to check in during a project, just at the end. You can be trusted to get it done. Take time to enjoy the completion of your commitments. Responsibility is a source of motivation for you." "Responsibility: Clifton StrengthsFinder Theme." Business Journal. Gallup, n.d. Web. 12 Nov. 2015. Retrieved from: http://www.gallup.com/businessjournal/706/responsibility.aspx

Ability to take an idea and convert it into customers (starting from a non-existent company or customer base); Ability to ensure products and processes meet quality requirements or that personnel meet performance expectations; Ability to build relationships and sell products (competitors and high level producers); Ability to manage or supervise projects; Ability to advocate and drive corporate social responsibility initiatives (extracted from Gallup Strengths Based Literature: SDI Role and Theme Interdependency - Real Life Example: What talent is required to create an original idea, build/market/sell a product/service, and then secure/retain customers).

Who needs help from them: Responsibility (extracted from Gallup Strengths Based Literature: SDI Caution and Partner Guide)."

Caution: Do no place them with lackadaisical colleagues; do not over supervise; do not over promote; may not like managing other people (it will be frustrating to them), protect them from taking on too much; sometimes they need to say no to opportunities to protect their time and energy, so help them be selective so they keep focusing on areas that matter the most to them; make sure their desire and capacity to own projects does not keep them from sharing responsibility, thereby contributing to the growth and development of others; be sure to have them clarify expectations and boundaries so they can work effectively with others without interference; be sure to create solid metrics and goals so they can gauge how effective they are at delivering on their commitments (extracted from Gallup Strengths Based Literature: SDI Caution and Partner Guide).

"Push yourself to say "no." Because you are instinctively responsible, it might sometimes be very difficult to refuse opportunities. For this reason you must be selective. Ask for more responsibility in only the areas that matter most to you. Partner with someone with a strong Discipline or Focus theme. This person can help you stay on track and prevent you from becoming overloaded." "Responsibility: Clifton StrengthsFinder Theme." Business Journal. Gallup, n.d. Web. 12 Nov. 2015. Retrieved from: http://www.gallup.com/businessjournal/706/responsibility.aspx

Teams you create (or join) should be well-rounded, because as individuals, we are not. A balanced team would include at least one person from each domain (Executing, Influencing, Relationship Building, and Strategic Thinking). The Leadership Strength Domains wheel will provide you the well rounded approach your team needs in most circumstances.

They need help from: Responsibility, Discipline, Focus, Achiever (extracted from Gallup Strengths Based Literature: SDI Caution and Partner Guide).

"Choose a career in which you can help others envision the future and inspire them to create it." Clifton, D., Anderson, E., Schreiner, L. (2006). StrengthsQuest. New York: GALLUP PRESS.

"You are capable of investing lots of time in producing original or creative works. Environments that reward vision and creativity, allowing you freedom to dream and invent, are likely to enable your Futuristic talents to flourish." Clifton, D., Anderson, E., Schreiner, L. (2006). StrengthsQuest. New York: GALLUP PRESS.

"People strong in the Futuristic theme are inspired by the future and what could be. They inspire others with their visions of the future." (Clifton StrengthsFinder® Quick Reference Card)

"Wouldn't it be great if... You are the kind of person who loves to peer over the horizon. The future fascinates you. As if it were projected on the wall, you see in detail what the future might hold, and this detailed picture keeps pulling you forward, into tomorrow. While the exact content of the picture will depend on your other strengths and interests -- a better product, a better team, a better life, or a better world -- it will always be inspirational to you. You are a dreamer who sees visions of what could be and who cherishes those visions. When the present proves too frustrating and the people around you too pragmatic, you conjure up your visions of the future and they energize you. They can energize others, too. In fact, very often people look to you to describe your visions of the future. They want a picture that can raise their sights and thereby their spirits. You can paint it for them. Practice. Choose your words carefully. Make the picture as vivid as possible. People will want to latch on to the hope you bring." Buckingham, M.B., & Clifton D. (2001). Now, Discover Your Strengths. New York: The Free Press.

When Futuristic is matched up with these additional themes, a person is uniquely built for peak performance in the following roles: Leader (highly resilient, and can bounce back from failures and difficult situations easier than most [Futuristic + Self-Assurance + Focus + Significance + Arranger]); Sellers/Persuaders/Futuristic/Motivators/Advocates (ability to inspire others through their vision)(helps others rise out of their uncertainties), (helps others embrace change); Start Up / Turnarounds/ Entrepreneur (able to conceptualize innovations well)(extracted from Gallup Strengths Based Literature: SDI StrengthsFinder Theme Combinations and Their Potential Value to Society - Quick Reference Guide).

"Choose roles in which you can contribute your ideas about the future. For example, you might excel in entrepreneurial or start-up situations. Take time to think about the future. The more time you spend considering your ideas about the future, the more vivid your ideas will become. The more vivid your ideas, the more persuasive you will be. Seek audiences who appreciate your ideas for the future. They will expect you to make these ideas a reality, and these expectations will motivate you." "Futuristic: Clifton StrengthsFinder Theme." Business Journal. Gallup, n.d. Web. 12 Nov. 2015. Retrieved from: http://www.gallup.com/businessjournal/673/futuristic.aspx

Dreamer, Planner, Presentation Creator - Helps others embrace change by inspiring others with their vision of the future and what could be for their career, the organization, and the market; helps others rise out of their uncertainties. A role in which they can contribute their ideas about the future such as a guide or coach for others (extracted from Gallup Strengths Based Literature: SDI Role and Function Guide).

"Architects, designers, commercial artists, city planners, and others whose careers provide the opportunity to envision the future." Clifton, D., Anderson, E., Schreiner, L. (2006). StrengthsQuest. New York: GALLUP PRESS.

"The genius of your Futuristic talent begins with your incredible ability to see the future. Your ability to envision the future provides an unusual and creative way of planning and problem solving. When confronted by a problem, you will envision where you are heading and then structure your problem solving so that each solution provides a stepping stone into the future. Likewise, all planning is done in light of the visions you have about the future. Of course your futuristic talent genius gives you a powerful basis for leadership. As Robert Greenleaf noted long ago, the great leader has a ready answer to the profound question: "What are you trying to do?" You know what you are trying to do because your futuristic talent gives you clear pictures of the future you want to build. Never forget that your visions of the future will excite the imagination of others and they will be inspired because of what your genius of Futuristic can help them see. Make your visions known to everyone because they give others hope and optimism." Anderson, C. (2005). The Genius and Beauty Found Within: The Clifton StrengthsFinder Themes of Talent

Ability to identify needs/opportunities in the marketplace and conceptualize solutions (innovation of products, services, methods, etc.); Ability to build relationships and sell products (sellers, persuaders, motivators, advocates); Ability to lead existing companies (once the first product or service is established and customers exist)(extracted from Gallup Strengths Based Literature: SDI Role and Theme Interdependency - Real Life Example: What talent is required to create an original idea, build/market/sell a product/service, and then secure/retain customers).

"Motivate your colleagues with things that can be done in the future. For example, include some Futuristic ideas in each of your group meetings, or write your vision for the future and share it with your colleagues. Find a friend or colleague who possesses this theme. Set aside an hour a month for "future" discussions. Together you can push each other to greater heights of creativity and vividness." "Futuristic: Clifton StrengthsFinder Theme." Business Journal. Gallup, n.d. Web. 12 Nov. 2015. Retrieved from: http://www.gallup.com/businessjournal/673/futuristic.aspx

Who needs help from them: Activator, Belief, Context, Ideation, Intellection, Self-Assurance, Futuristic (extracted from Gallup Strengths Based Literature: SDI Caution and Partner Guide)."

Caution: Don't expect them to think up solutions instantly, rather given them time to think, write about, and plan for the products and services your organization will need in the future; have them create sketches, step-by-step action plans, or mock-up models so others can readily grasp their intent and concept; others will need to see logical support for their futuristic thinking; get them talking about what they see for other peoples future and for the organizations future as most people are not aware of their own potential and therefore they could all benefit from this inspiring new vision of possibilities (extracted from Gallup Strengths Based Literature: SDI Caution and Partner Guide).

"When you have an opportunity to describe the future in a speech, an article, or a presentation, use as much detail as possible, because not everyone can intuitively fill the gaps like you can. "Futuristic: Clifton StrengthsFinder Theme." Business Journal. Gallup, n.d. Web. 12 Nov. 2015. Retrieved from: http://www.gallup.com/businessjournal/673/futuristic.aspx

"Partner with someone with a strong Activator theme. This person can remind you that you do not discover the future; you create it with the actions that you take today." "Futuristic: Clifton StrengthsFinder Theme." Business Journal. Gallup, n.d. Web. 12 Nov. 2015. Retrieved from: http://www.gallup.com/businessjournal/673/futuristic.aspx

They need help from: Activator, Context, Input, Intellection, Analytical (extracted from Gallup Strengths Based Literature: SDI Caution and Partner Guide)."

Shadow Side Protectors for (FUTURISTIC): Teams you create (or join) should be well-rounded, because as individuals, we are not. A balanced team would include at least one person from each domain (Executing, Influencing, Relationship Building, and Strategic Thinking). The Leadership Strength Domains Wheel will provide you the well rounded approach your team needs in most circumstances. However, be extra considerate when working with team members with certain themes like FUTURISTIC that could benefit greatly from a more specific shadow side protector. Shadow Side Protectors for FUTURISTIC are ACTIVATOR, CONTEXT, INPUT, INTELLECTION, ANALYTICAL, and FUTURISTIC. When used in isolation, weaknesses can be revealed that must be protected against using the appropriate protectors. Without the help from these Shadow Side Protectors, those with FUTURISTIC may fail to enjoy the present moments they experience, or remain in discovery, versus moving on to creation mode (extracted from Gallup Strengths Based Literature: SDI StrengthsFinder Theme Combinations and Their Potential Value to Society - Quick Reference Guide).

"People strong in the Learner theme have a great desire to learn and want to continuously improve. In particular, the process of learning, rather than the outcome, excites them." (Clifton StrengthsFinder® Quick Reference Card)

"You love to learn. The subject matter that interests you most will be determined by your other themes and experiences, but whatever the subject, you will always be drawn to the process of learning. The process, more than the content or the result, is especially exciting for you. You are energized by the steady and deliberate journey from ignorance to competence. The thrill of the first few facts, the early efforts to recite or practice what you have learned, the growing confidence of a skill mastered -- this is the process that entices you. Your excitement leads you to engage in adult learning experiences -- yoga or piano lessons or graduate classes. It enables you to thrive in dynamic work environments where you are asked to take on short project assignments and are expected to learn a lot about the new subject matter in a short period of time and then move on to the next one. This Learner theme does not necessarily mean that you seek to become the subject matter expert, or that you are striving for the respect that accompanies a professional or academic credential. The outcome of the learning is less significant than the "getting there."" Buckingham, M.B., & Clifton D. (2001). Now, Discover Your Strengths. New York: The Free Press.

"Choose a work environment that encourages constant learning or where study is a way of life." Clifton, D., Anderson, E., Schreiner, L. (2006). StrengthsQuest. New York: GALLUP PRESS.

"Environments that value the learning process will bring out your best, particularly if you will have opportunities to develop strengths." Clifton, D., Anderson, E., Schreiner, L. (2006). StrengthsQuest. New York: GALLUP PRESS.

When Learner is matched up with these additional themes, a person is uniquely built for peak performance in the following roles: Sellers/Persuaders/Motivators/Advocates (catalyzer for change to boost productivity and loyalty), (helps others embrace change); Human Resources (able to develop Team Member Training and Rewards programs for achievement in learning to boost productivity and loyalty from employees); Start Up / Turnarounds/ Entrepreneur (able to conceptualize innovations well); Consultant (a trend tracker that is good at entering into new situations and picking up new competencies or languages quickly [becoming a resident expert]); Research and Development (Trend Trackers and critical catalyzers for change)(extracted from Gallup Strengths Based Literature: SDI StrengthsFinder Theme Combinations and Their Potential Value to Society - Quick Reference Guide).

Resident Expert, Trend Tracker, Presentation and Discussion Group Conductor, Team member Productivity and Loyalty Booster - Has a desire to learn and improve; the process of learning, rather than the outcome, excites them; may learn best through quiet reflection or by teaching others; their willingness to soak up newness can calm the fears of team members and spur them to action thereby making these individuals critical catalysts for change. A role that requires some form of technical competence, with constantly changing technologies or regulations; consulting - where they go into new situations and pick up new competencies or languages quickly; develop team member training and rewards programs for achievements in learning to boost productivity and loyalty (extracted from Gallup Strengths Based Literature: SDI Role and Function Guide).

"Seek roles that require some form of technical competence. You will enjoy the process of acquiring and maintaining this competence. As far as possible, shift your career toward a field with constantly changing technologies or regulations. You will be energized by the challenge of keeping up. Because you are not threatened by unfamiliar information, you might excel in a consulting role (either internal or external), in which you are paid to go into new situations and pick up new competencies or languages very quickly. Refine how you learn. For example, you might learn best by teaching; if so, seek out opportunities to present to others. You might learn best through quiet reflection; if so, carve out this quiet time. Find ways to track the progress of your learning. If there are distinct levels or stages of learning within the discipline or skill, take a moment to celebrate your progression from one level to the next. If no such levels exist, create them for yourself (e.g., reading five books on the subject, or making three presentations on the subject)." "Learner: Clifton StrengthsFinder Theme." Business Journal. Gallup, n.d. Web. 12 Nov. 2015. Retrieved from: http://www.gallup.com/businessjournal/694/learner.aspx

"College professor (StrengthsQuest, 268)." Clifton, D., Anderson, E., Schreiner, L. (2006). StrengthsQuest. New York: GALLUP PRESS.

"The genius of your Learner talent begins with the fact that you love to learn in many areas. It doesn't matter to you what you are learning, just so that you keep on learning something each and every day. But the genius of your learning doesn't stop there. You have thought a lot about the learning process. You know how you learn and you know what best contributes to you learning effectively and efficiently. This self- understanding provides a basis for understanding and helping other learn. With little effort, you can analyze the learning habits of others and think through how they can learn most effectively. Based on this understanding of the learning process in yourself and others, you can establish ingenious programs and services to help others become better learners, high achievers, and be better prepared for the future." Anderson, C. (2005). The Genius and Beauty Found Within: The Clifton StrengthsFinder Themes of Talent

Ability to identify needs/opportunities in the marketplace and conceptualize solutions (innovation of products, services, methods, etc.); Ability to build prototypes and refine products based on ongoing research; Ability to market and advertise products (loyalty programs); Ability to build relationships and sell products (sellers, persuaders, motivators, advocates); Ability to recruit talent and organize personnel and corporate human relation processes; Ability to provide valued insights from an outsiders

perspective, via consultation on projects (extracted from Gallup Strengths Based Literature: SDI Role and Theme Interdependency - Real Life Example: What talent is required to create an original idea, build/market/sell a product/service, and then secure/retain customers).

Be a catalyst for change. Others might be intimidated by new rules, new skills, or new circumstances. Your willingness to soak up this "newness" can calm their fears and spur them to engage. Take this responsibility seriously. "Learner: Clifton StrengthsFinder Theme." Business Journal. Gallup, n.d. Web. 12 Nov. 2015. Retrieved from: http://www.gallup.com/businessjournal/694/learner.aspx

Who needs help from them: Achiever (extracted from Gallup Strengths Based Literature: SDI Caution and Partner Guide)."

Caution: Do not let them pass their days without learning or they will look for a richer learning environment (don't need to promote them to keep them happy, just keep them learning and recognize their learning with certificates); teaching others will help refine their learning; as research supports the link between learning and performance, have them measure the degree to which they and others feel that their learning needs are being met (extracted from Gallup Strengths Based Literature: SDI Caution and Partner Guide).

Honor your desire to learn. If you can't fulfill this need at work, take advantage of the adult educational opportunities in your community. Discipline yourself to sign up for at least one new academic or adult learning course each year. "Learner: Clifton StrengthsFinder Theme." Business Journal. Gallup, n.d. Web. 12 Nov. 2015. Retrieved from: http://www.gallup.com/businessjournal/694/learner.aspx

Teams you create (or join) should be well-rounded, because as individuals, we are not. A balanced team would include at least one person from each domain (Executing, Influencing, Relationship Building, and Strategic Thinking). The Leadership Strength Domains wheel will provide you the well rounded approach your team needs in most circumstances.

They need help from: INDIVIDUALIZATION and DEVELOPER to ensure their talent is recognized and given the opportunity to grow (extracted from Gallup Strengths Based Literature: SDI Caution and Partner Guide)."

"Develop ways to track the progress of your learning. If there are distinct levels or stages of learning within a discipline or skill, take a moment to celebrate your progression from one level to the next. If no such levels exist, create them for yourself (e.g., reading five books on the subject or making three presentations on the subject). Be a catalyst for change. Others might be intimidated by new rules, new skills, or new circumstances. Your willingness to soak up this newness can calm their fears and spur them to action. Take this responsibility seriously. Research supports the link between learning and performance. When people have the opportunity to learn and grow, they are more productive and loyal. Look for ways to measure the degree to which you and others feel that your learning needs are being met, to create individualized learning milestones, and to reward achievements in learning. Honor your desire to learn. Take advantage of adult educational opportunities in your community. Discipline yourself to sign up for at least one new academic or adult learning course each year. Time disappears and your attention intensifies when you are immersed in studying or learning. Allow yourself to "follow the trail" by scheduling learning sessions during periods of time that will not be interrupted by pressing engagements." Tom Rath. StrengthsFinder 2.0 (Kindle Locations 1585-1589). Gallup Press. Gallup Press.

Purchase StrengthsFinder 2.0 by Tom Rath to learn more.

"Figure out how you learn best. If you can understand and use your learning system efficiently, you will gain customer and prospect knowledge and quickly become productive. Study what has made you successful in the past. Concentrating on how you moved a former prospect to a successful close will allow you to recreate that strategy in the future.Thoroughly research your prospects before cold calls. You are at your best when you know your stuff, and this knowledge will impress decision makers and help set the stage for an efficient negotiation phase.Learn alongside your prospects and customers. Ask smart questions. When they see that you willingly invest time to learn about who they are and what they need, you may gain an edge over other sales people.Look for complicated sales roles that push you to know more. The challenge is in the knowing, and you typically find complex selling situations stimulating." Rutigliano, T. & Brim, B. (2010). Strengths Based Selling. New York: Gallup Press.

“Position this person in roles that require him [or her] to stay current in a fast-changing field. He will enjoy the challenge of maintaining his competency. Regardless of his role, he will be eager to learn new facts, skills, or knowledge. Explore new ways for him to learn and remain motivated, lest he start hunting for a richer learning environment. For example, if he lacks opportunities to learn on the job, encourage him to take courses that interest him at the local college or association. Remember, he doesn't necessarily need to be promoted; he just needs to be learning. It is the process of learning, not the result, that energizes him. Help him track his learning progress by identifying milestones or levels that he has reached. Celebrate these milestones. In the same vein encourage this person to become the "master of trade" or "resident expert" in his field. Arrange for him to take the relevant classes. Be sure to recognize his learning with the appropriate certificates and plaques. Have this person work beside a master who will continuously push him to learn more. Ask him to conduct internal discussion groups or presentations. There may be no better way to learn than to teach others. Help him secure financial support to continue his education." Buckingham, Marcus; Clifton, Donald O. (2013-09-16). Now, Discover Your Strengths (p. 201). Gallup Press. Kindle Edition.

BUILD TRUST
"Be honest enough to admit that you're still learning. Being vulnerable and open about your own learning puts you on par with others and indicates a mutual, not a one-sided, expectation. Respect knowledge that is superior to your own. Some leaders feel the need to be more "advanced" than their followers in every area. This is unrealistic and unproductive; it impedes progress. Show your respect through your interest and appreciation of what others know and are capable of knowing. Listen to them, and trust them to be experts in these topics." Rath, Tom; Conchie, Barry (2013-09-01). Strengths Based Leadership: Great Leaders, Teams, and Why People Follow (Kindle Locations 918-921). Gallup Press. Kindle Edition.

SHOW COMPASSION
"Co-learning creates mutual vulnerability and discovery. When you "sign up" for learning, always consider whom you can invite to learn with you. When you care enough to ask someone else to join in your learning, you create a shared memory and a common opportunity that forges a bond. Appreciate and celebrate others' learning, be it a project completed, a certification, a good spelling test, or an improvement on a report card. Let others know that you understand the hard work and effort that goes into personal growth. Emphasize that the outcome is exciting, but you recognize the merit of their journey as well. Affirm that learning has value, as does the learner." Rath, Tom; Conchie, Barry (2013-09-01). Strengths Based Leadership: Great Leaders, Teams, and Why People Follow (Kindle Locations 918-921). Gallup Press. Kindle Edition.

PROVIDE STABILITY
Purchase Strengths Based Leadership: Great Leaders, Teams, and Why People Follow by Tom Rath and Barry Conchie to learn more.

CREATE HOPE
Purchase Strengths Based Leadership: Great Leaders, Teams, and Why People Follow by Tom Rath and Barry Conchie to learn more.

"People strong in the Strategic theme create alternative ways to proceed. Faced with any given scenario, they can quickly spot the relevant patterns and issues." (Clifton StrengthsFinder^® Quick Reference Card)

"The Strategic theme enables you to sort through the clutter and find the best route. It is not a skill that can be taught. It is a distinct way of thinking, a special perspective on the world at large. This perspective allows you to see patterns where others simply see complexity. Mindful of these patterns, you play out alternative scenarios, always asking, "What if this happened? Okay, well what if this happened?" This recurring question helps you see around the next corner. There you can evaluate accurately the potential obstacles. Guided by where you see each path leading, you start to make selections. You discard the paths that lead nowhere. You discard the paths that lead straight into resistance. You discard the paths that lead into a fog of confusion. You cull and make selections until you arrive at the chosen path -- your strategy. Armed with your strategy, you strike forward. This is your Strategic theme at work: "What if?" Select. Strike." Buckingham, M.B., & Clifton D. (2001). Now, Discover Your Strengths. New York: The Free Press.

"Environments that are flexible and encourage creative thought and strategy will bring out your best. Opportunities to see the big picture and plan new approaches will energize you." Clifton, D., Anderson, E., Schreiner, L. (2006). StrengthsQuest. New York: GALLUP PRESS.

"Your ability to create new programs and generate multiple alternatives will be an asset to any organization you join." Clifton, D., Anderson, E., Schreiner, L. (2006). StrengthsQuest. New York: GALLUP PRESS.

"Environments that allow originality and focus more on the outcome than on the specific procedures." Clifton, D., Anderson, E., Schreiner, L. (2006). StrengthsQuest. New York: GALLUP PRESS.

When Strategic is matched up with these additional themes, a person is uniquely built for peak performance in the following roles: Sellers/Persuaders/Futuristic/Motivators/Advocates (able to help others see a way when others are convinced there is no way to success); Marketers/Advertisers (dreamer and planner that is good at putting ideas into words); Start Up / Turnarounds/ Entrepreneur (dreamer and planner that is good at putting ideas into words), (able to conceptualize innovations well); Research and Development (quickly spots relevant patterns and issues, then creates alternative ways to proceed, identifying the best route forward quickly), (able to help others see a way when others are convinced there is no way to success), (dreamer and planner that is good at putting ideas into words); Content and Presentation Creation (dreamer and planner that is good at putting ideas into words)(extracted from Gallup Strengths Based Literature: SDI StrengthsFinder Theme Combinations and Their Potential Value to Society - Quick Reference Guide).

Revolutionary Thinker and Presentation Creator, Problem Anticipator and Solver, Planner - Quickly spots relevant patterns and issues, then creates alternative ways to proceed; identifies the best route forward and does it quickly; helps others see a way when others are convinced there is no way to success; good at putting ideas into words; able to help keep a vivid vision for the future from deteriorating into an ordinary pipe dream. Needs to work for a group they feel does important work; give them access to those who feel stumped by a problem or hindered by a barrier (extracted from Gallup Strengths Based Literature: SDI Role and Function Guide).

"Psychology, law, and consulting (StrengthsQuest,276)." Clifton, D., Anderson, E.,Schreiner, L. (2006).StrengthsQuest. New York:GALLUP PRESS.

Interior designer, artist, composer, musician, comedian, dancer, writer, actor, and musical director (if your SDS has 'Artistic')(SDI Course II - Talent Based Education Planning and Career Preparation, Lesson 15, extracted from StrengthsQuest, 297-298) Clifton, D., Anderson, E., Schreiner, L. (2006). StrengthsQuest. New York: GALLUP PRESS.

"The genius of your Strategic talent involves the way you think and generate alternatives. When faced with a problem or a dilemma you can quickly generate multiple alternatives to circumvent obstacles that prevent your progress. Sometimes you think in a backwards manner by first visualizing the outcome you want to produce and then generating multiple alternative paths to get to that objective. But your genius of Strategic doesn't simply begin and end with generating alternatives. The real genius of this strength is found in the way that you can quickly sort through the various alternative paths and determine the one that will work best and most efficiently." Anderson, C. (2005). The Genius and Beauty Found Within: The Clifton StrengthsFinder Themes of Talent

"Take the time to fully reflect or muse about a goal that you want to achieve until the related patterns and issues emerge for you. Remember that this musing time is essential to Strategic thinking. You can see repercussions more clearly than others. Take advantage of this ability by planning your range of responses in detail. There is little point in knowing where events will lead if you are not ready when they do. Talk with others about the alternative directions you see. Detailed conversations like this can help you become even better at anticipating. Trust your intuitive insights as often as possible. Even though you might not be able to explain them rationally, your intuitions are created by a brain that instinctively anticipates and projects. Have confidence in these intuitions. When the time comes, seize the moment and state your strategy with confidence. Find a group that you think does important work and contribute your Strategic thinking. You can be a leader with your ideas." "Strategic: Clifton StrengthsFinder Theme." Business Journal. Gallup, n.d. Web. 12 Nov. 2015. Retrieved from: http://www.gallup.com/businessjournal/718/strategic.aspx

Ability to identify needs/opportunities in the marketplace and conceptualize solutions (innovation of products, services, methods, etc.); Ability to build prototypes and refine products based on ongoing research; Ability to take an idea and convert it into customers (starting from a non-existent company or customer base); Ability to market and advertise products; Ability to market and advertise products (content and presentation creators); Ability to build relationships and sell products (sellers, persuaders, motivators, advocates); Ability to build relationships and sell products (content and presentation creators) (extracted from Gallup Strengths Based Literature: SDI Role and Theme Interdependency - Real Life Example: What talent is required to create an original idea, build/market/sell a product/service, and then secure/retain customers).

Who needs help from them: Activator, Adaptability, Context, Ideation, Self-Assurance, Intellection (extracted from Gallup Strengths Based Literature: SDI Caution and Partner Guide)."

Caution: Do not fail to place them at the leading edge of your organization as their ability to anticipate problems and their solutions will be invaluable; give them time to think through a situation before asking for input; have them plan their range of responses to repercussions in detail so they are ready to continue on not matter the outcome; their anticipation of potential dangers might be viewed as negativity by some but they still must share their insights and can prevent misperception of intent by pointing out not only the future obstacle, but a way to prevent or overcome it; they need to trust their insights and others should too even when they can't explain everything rationally (the reality is their brain instinctively anticipates and projects so everyone should have confidence in their projections); they need to help others understand that their strategic thinking is not an attempt to belittle others ideas (or be a naysayer), but is instead a natural propensity to consider all the facets of a plan objectively while keeping the end goal in sight; be sure to position them at the front end of new initiatives and enterprises as their insights will keep the new venture creators from developing deadly tunnel vision (extracted from Gallup Strengths Based Literature: SDI Caution and Partner Guide).

"Learn how to describe what you see "down the road." Others who do not possess a strong Strategic theme may not anticipate often or well. You will need to be very persuasive if you are to help them avoid future obstacles, or to exploit the opportunities you have seen. Partner with someone with a strong Activator theme. With this person's need for action and your need for anticipation, you can forge a powerful partnership." "Strategic: Clifton StrengthsFinder Theme." Business Journal. Gallup, n.d. Web. 12 Nov. 2015. Retrieved from: http://www.gallup.com/businessjournal/718/strategic.aspx

Teams you create (or join) should be well-rounded, because as individuals, we are not. A balanced team would include at least one person from each domain (Executing, Influencing, Relationship Building, and Strategic Thinking). The Leadership Strength Domains wheel will provide you the well rounded approach your team needs in most circumstances.

They need help from: Activator, Woo, Communication (extracted from Gallup Strengths Based Literature: SDI Caution and Partner Guide)."

"Take the time to fully reflect or muse about a goal that you want to achieve until the related patterns and issues emerge for you. Remember that this musing time is essential to strategic thinking. You can see repercussions more clearly than others can. Take advantage of this ability by planning your range of responses in detail. There is little point in knowing where events will lead if you are not ready when you get there Your strategic thinking will be necessary to keep a vivid vision from deteriorating into an ordinary pipe dream. Fully consider all possible paths toward making the vision a reality. Wise forethought can remove obstacles before they appear. Make yourself known as a resource for consultation with those who are stumped by a particular problem or hindered by a particular obstacle or barrier. By naturally seeing a way when others are convinced there is no way, you will lead them to success. You are likely to anticipate potential issues more easily than others. Though your awareness of possible danger might be viewed as negativity by some, you must share your insights if you are going to avoid these pitfalls. To prevent misperception of your intent, point out not only the future obstacle, but also a way to prevent or overcome it. Trust your insights, and use them to ensure the success of your efforts. Help others understand that your strategic thinking is not an attempt to belittle their ideas, but is instead a natural propensity to consider all the facets of a plan objectively. Rather than being a naysayer, you are actually trying to examine ways to ensure that the goal is accomplished, come what may. Your talents will allow you to consider others' perspectives while keeping your end goal in sight. Trust your intuitive insights as often as possible. Even though you might not be able to explain them rationally, your intuitions are created by a brain that instinctively anticipates and projects. Have confidence in these perceptions." Tom Rath. StrengthsFinder 2.0 (Kindle Locations 1983-1984). Gallup Press. Gallup Press.

Purchase StrengthsFinder 2.0 by Tom Rath to learn more.

"Consider alternatives as you explore the potential of your sales partnerships and the greatest opportunities for growth. This helps you understand your return on time invested as you cold call and prospect Use your 'what if' thinking to generate an extensive list of potential customers. This allows you to keep your pipeline full of new prospects Cut to the chase quickly and logically. Keep your sales presentation thorough yet to the point, thus maximizing your time discussing solutions that make sense Anticipate roadblocks and obstacles that might arise throughout the sales process. Evaluate the deals you are working on for possible hold-ups or glitches. Because you can foresee issues before they arise, this anticipation should keep the process moving toward a successful close." Rutigliano, T. & Brim, B. (2010). Strengths Based Selling. New York: Gallup Press.

“Position this person on the leading edge of your organization. His [or her] ability to anticipate problems and their solutions will be valuable. For example, ask him to sort through all of the possibilities and find the best way forward for your department. Suggest that he report back on the best strategy. Involve him in organizational planning. Ask him, "If this happened, what should we expect?" "If that happened, what should we expect?" Always give him ample time to think through a situation before asking for his input. He needs to play out a couple of scenarios in his mind before voicing his opinion. Recognize this person's strength in the Strategic theme by sending him to a strategic planning or futurism seminar. The content will sharpen his ideas. This person is likely to have a strength for putting his ideas and thoughts into words. To refine his thinking, ask him to present his ideas to his colleagues or to write them for internal distribution. When you hear or read of strategies that worked in your field, share them with this person. It will stimulate his thinking. Buckingham, Marcus; Clifton, Donald O. (2013-09-16). Now, Discover Your Strengths (pp. 208-209). Gallup Press. Kindle Edition.

BUILD TRUST
"When making decisions, discuss options candidly and thoroughly with those involved. Help them learn to trust your process of examining all alternatives and then working toward the optimal solution. Be aware of your own biases. Are you weighting possibilities objectively or leaning toward personal desires and comfort levels? Give each option its due. Enlist the help of a good thinking partner to ensure that your decisions are made for the right reasons. Others will respect your integrity and your desire for objectivity." Rath, Tom; Conchie, Barry (2013-09-01). Strengths Based Leadership: Great Leaders, Teams, and Why People Follow (p. 229). Gallup Press. Kindle Edition.

SHOW COMPASSION
"Apply your strategic thinking to your relationships. Write down a list of the people who have the most positive influence in your life, and then map out specific things you can do to reinvest even more time and effort in each relationship. What are your goals for family? Close friends? What are their goals? Turn your strategic thinking talents toward these intimate partners in your life. Does someone have a dream but is seeing only obstacles? Does someone feel stuck somewhere with no options? You can help others circumvent a rocky path by pointing out alternate routes. Show that you care by helping them discover the possibilities." Rath, Tom; Conchie, Barry (2013-09-01). Strengths Based Leadership: Great Leaders, Teams, and Why People Follow (p. 229). Gallup Press. Kindle Edition.

PROVIDE STABILITY
Purchase Strengths Based Leadership: Great Leaders, Teams, and Why People Follow by Tom Rath and Barry Conchie to learn more.

CREATE HOPE
Purchase Strengths Based Leadership: Great Leaders, Teams, and Why People Follow by Tom Rath and Barry Conchie to learn more.

Self-Directed Search (SDS): John Lewis Holland, former Professor Emeritus of Sociology at John Hopkins University created the development model known as, Holland Occupational Themes (Holland Codes). The US Department of Labor ETA has been using a version of the model in the "Interests" section of the Occupational Information Network (O*NET), since its inception during the late 1990s. The University of Missouri is now using Holland Codes to categorize their majors to make it easier for students to decide what to study. Over 35 million people are reported to have taken the Self-Directed Search.

"Realistic types like realistic occupations such as mechanical engineer, landscape gardener, sound technician, cook, exterminator, plumber, locksmith, or safety inspector. They usually have mechanical and athletic abilities, and they like to work outdoors and with tools and machines. They typically like to work with things more than people. The Realistic type is described as: Conforming, Frank, Genuine, Hardheaded, Honest, Materialistic, Modest, Normal, Persistent, Practical, Shy, Thrifty." Retrieved from (11/17/2015) - http://self-directed-search.com/how-does-it-work-/riasec/-r-occupations

Animal caretakers, mechanical engineers, airline pilots, correctional officers, fish and game wardens, ship engineers, firefighters, veterinary assistants, ski patrol, and forest rangers. Clifton, D.O., Anderson, E., Schreiner, L. A. (2006). StrengthsQuest. New York: GALLUP PRESS.

High School students that used it, reported feeling more satisfied with their current occupational choice, were considering more alternatives than the control group, and reported less need to see a counselor immediately. Zener, T. B., Schnuelle, L. (1976). Effects of the self-directed search on high school students. Journal of Counseling Psychology. 23(4), 353-359. doi: 10.1037/0022-0167.23.4.353

College students that used it showed a greater frequency of career exploratory behavior and an increased number of occupations being considered. Dozier, V. C., Sampson Jr., J. P., Lenz, J.G., Peterson, G. W., Reardon, R.C. (2015). The Impact of the Self-Directed Search Form R Internet Version on Counselor-Free Career Exploration. Journal of Career Assessment. 23 (2), 210-224. doi:10.1177/1069072714535020

Self-Directed Search (SDS): John Lewis Holland, former Professor Emeritus of Sociology at John Hopkins University created the development model known as, Holland Occupational Themes (Holland Codes). The US Department of Labor ETA has been using a version of the model in the "Interests" section of the Occupational Information Network (O*NET), since its inception during the late 1990s. The University of Missouri is now using Holland Codes to categorize their majors to make it easier for students to decide what to study. Over 35 million people are reported to have taken the Self-Directed Search.

"Artistic types like artistic occupations such as writer, graphic designer, fashion designer, public relations representative, editor, or architect. They usually have artistic skills, enjoy creating original work and have a good imagination. The Artistic type is described as: Complicated, Disorderly, Emotional, Idealistic, Imaginative, Impractical, Impulsive, Independent, Introspective, Intuitive, Nonconforming, Open, Original." Retrieved from (11/17/2015) - http://self-directed-search.com/how-does-it-work-/riasec/-a-occupations

Interior designer, artist, composer, musician, comedian, dancer, writer, actor, and musical director. Clifton, D.O., Anderson, E., Schreiner, L. A. (2006). StrengthsQuest. New York: GALLUP PRESS.

Self-Directed Search (SDS): John Lewis Holland, former Professor Emeritus of Sociology at John Hopkins University created the development model known as, Holland Occupational Themes (Holland Codes). The US Department of Labor ETA has been using a version of the model in the "Interests" section of the Occupational Information Network (O*NET), since its inception during the late 1990s. The University of Missouri is now using Holland Codes to categorize their majors to make it easier for students to decide what to study. Over 35 million people are reported to have taken the Self-Directed Search.

Self-Directed Search (SDS): John Lewis Holland, former Professor Emeritus of Sociology at John Hopkins University created the development model known as, Holland Occupational Themes (Holland Codes). The US Department of Labor ETA has been using a version of the model in the "Interests" section of the Occupational Information Network (O*NET), since its inception during the late 1990s. The University of Missouri is now using Holland Codes to categorize their majors to make it easier for students to decide what to study. Over 35 million people are reported to have taken the Self-Directed Search.

"Social types like social occupations such as teacher, counselor, nanny, librarian, speech therapist, or home health aide. They usually like to be around other people, are interested in how people get along, and like to help other people with their problems. They typically like to help, teach, and counsel people more than engage in mechanical or technical activities. The Social type is described as: Convincing, Cooperative, Friendly, Generous, Helpful, Idealistic, Kind, Patient, Responsible, Social, Sympathetic, Tactful, Understanding, Warm." Retrieved from (11/17/2015) - http://self-directed-search.com/how-does-it-work-/riasec/-s-occupations

Teacher, clergy member, nurse, physical therapist, counselor, librarian, recreation director, speech therapist, athletic trainer, and social worker. Clifton, D.O., Anderson, E., Schreiner, L. A. (2006). StrengthsQuest. New York: GALLUP PRESS

High School students that used it, reported feeling more satisfied with their current occupational choice, were considering more alternatives than the control group, and reported less need to see a counselor immediately. Zener, T. B., Schnuelle, L. (1976). Effects of the self-directed search on high school students. Journal of Counseling Psychology. 23(4), 353-359. doi: 10.1037/0022-0167.23.4.353

College students that used it showed a greater frequency of career exploratory behavior and an increased number of occupations being considered. Dozier, V. C., Sampson Jr., J. P., Lenz, J.G., Peterson, G. W., Reardon, R.C. (2015). The Impact of the Self-Directed Search Form R Internet Version on Counselor-Free Career Exploration. Journal of Career Assessment. 23 (2), 210-224. doi:10.1177/1069072714535020

Self-Directed Search (SDS): John Lewis Holland, former Professor Emeritus of Sociology at John Hopkins University created the development model known as, Holland Occupational Themes (Holland Codes). The US Department of Labor ETA has been using a version of the model in the "Interests" section of the Occupational Information Network (O*NET), since its inception during the late 1990s. The University of Missouri is now using Holland Codes to categorize their majors to make it easier for students to decide what to study. Over 35 million people are reported to have taken the Self-Directed Search.

"Enterprising types like enterprising occupations such as salesperson, contractor, entrepreneur, human resources specialist, lawyer, newscaster, or lobbyist. They usually have leadership and speaking abilities, are interested in money and politics, and like to influence people. They typically like to persuade or direct others more than work on scientific or complicated topics. The Enterprising type is described as: Acquisitive, Adventurous, Ambitious, Attention-getting, Domineering, Energetic, Extroverted, Impulsive, Optimistic, Pleasure-seeking, Popular, Self-confident, Sociable." Retrieved from (11/17/2015) - http://self-directed-search.com/how-does-it-work-/riasec/-e-occupations

Lawyer, sales representative, journalist, public relations specialist, financial manager, personnel manager, athletic coach, referee, and real estate agent (and careers in the hospitality and travel industry). Clifton, D.O., Anderson, E., Schreiner, L. A. (2006). StrengthsQuest. New York: GALLUP PRESS.

High School students that used it, reported feeling more satisfied with their current occupational choice, were considering more alternatives than the control group, and reported less need to see a counselor immediately. Zener, T. B., Schnuelle, L. (1976). Effects of the self-directed search on high school students. Journal of Counseling Psychology. 23(4), 353-359. doi: 10.1037/0022-0167.23.4.353

College students that used it showed a greater frequency of career exploratory behavior and an increased number of occupations being considered. Dozier, V. C., Sampson Jr., J. P., Lenz, J.G., Peterson, G. W., Reardon, R.C. (2015). The Impact of the Self-Directed Search Form R Internet Version on Counselor-Free Career Exploration. Journal of Career Assessment. 23 (2), 210-224. doi:10.1177/1069072714535020

Self-Directed Search (SDS): John Lewis Holland, former Professor Emeritus of Sociology at John Hopkins University created the development model known as, Holland Occupational Themes (Holland Codes). The US Department of Labor ETA has been using a version of the model in the "Interests" section of the Occupational Information Network (O*NET), since its inception during the late 1990s. The University of Missouri is now using Holland Codes to categorize their majors to make it easier for students to decide what to study. Over 35 million people are reported to have taken the Self-Directed Search.

"Conventional types like conventional occupations such as accountant, cashier, fire inspector, data manager, or proofreader. They usually have clerical and math abilities, and they like to work indoors and organize things. They typically like to follow orderly routines and meet clear standards, avoiding work that does not have clear directions. The Conventional type is described as: Careful, Inhibited, Persistent, Conforming, Obedient, Practical, Conscientious , Orderly, Thrifty, Efficient, Unimaginative." Retrieved from (11/17/2015) - http://self-directed-search.com/how-does-it-work-/riasec/-c-occupations

Accountant, medical records technician, legal secretary, court reporter, air traffic controller, and budget analyst. Clifton, D.O., Anderson, E., Schreiner, L. A. (2006). StrengthsQuest. New York: GALLUP PRESS.

It is a behavior assessment tool based on the DISC theory of psychologist William Moulton Marston. He was educated at Harvard University, receiving his PhD in Psychology in 1921. In 1928, he published Emotions of Normal People, which elaborated on the DISC Theory. More than 50 million have reportedly taken the assessment since it was first introduced in 1972. Although William Moulton Marston contributed to the creation of the DISC Assessment, he did not create it. In 1956, Walter Clarke, an industrial psychologist, was able to accidentally construct the DISC assessment using William Moulton Marstons theory of the DISC model. DISC is commonly used as a tool to get to know oneself, others and behavior in interpersonal situations better. Also, some companies use the assessment as a way to screen job applicants, lead or manage their teams. Retrieved from (11/17/2015) - https://en.wikipedia.org/wiki/DISC_assessment

“Tell your manager that you work best when given the freedom to follow through on your commitments - that you don't need to check in during a project, just at the end. You can be trusted to get it done. Push yourself to say no. Because you are instinctively responsible, it might sometimes be difficult to refuse opportunities. For this reason, you must be selective. Ask for more responsibility in only the areas that matter most to you. You naturally take ownership of every project you are involved in. Make sure that your capacity to own does not keep you from sharing responsibility. Allow others the opportunity to experience the challenges of ownership. In doing so, you will contribute to their growth and development. Learn to manage your Responsibility talents by considering whether you really are the person who should be handling a particular issue. Defer to your existing responsibilities and goals before undertaking additional burdens, as you may end up skimping on quality if you have too many tasks or competing demands...Working with a like-minded, responsible colleague is satisfying for you. Be sure to clarify expectations and boundaries so that each person can feel ownership for his or her particular tasks - without stepping on each other's toes. Responsible individuals like to know they have "delivered" on their commitments, so create metrics and Responsibility to gauge how effectively you meet your obligations. Also, make sure you have explicit and concrete expectations so that there is no question regarding quality outcomes and so that you can hit the mark as promised." Tom Rath. StrengthsFinder 2.0 (Kindle Locations 1794-1797). Gallup Press. Gallup Press.

Purchase StrengthsFinder 2.0 by Tom Rath to learn more.

“You want to be responsible for everything that happens with your customers and prospects. Look for consultative selling situations that allow you to be closely involved with all aspects of the sales cycle. You need to do what you have committed to do. Pay attention to your customer load, and allow yourself to focus where you can most effectively and efficiently spend your time... Because you are committed to quality and service, take on accounts and product lines that call for post-sale follow-through... You will embrace the feeling of following up and following through... People will easily see and value your dependability. Draw on the trust you have established with your satisfied customers by asking for referrals." Rutigliano, T. & Brim, B. (2010). Strengths Based Selling. New York: Gallup Press

“This person defines himself [or herself] by his ability to live up to his commitments. It will be intensely frustrating for him to work around people who don't. As far as possible try to avoid putting him in team situations with lackadaisical teammates. He defines himself by the quality of his work. He will resist if you force him to rush his work so much that quality suffers. He dislikes sacrificing quality for speed. In discussing his work, talk about its quality first. Recognize that he is a self-starter and requires little supervision to ensure that assignments are completed. Put him in positions requiring unimpeachable ethics. He will not let you down. Periodically ask him what new responsibility he would like to assume. It is motivational for him to volunteer, so give him the opportunity. Protect him from taking on too much, particularly if he lacks a theme such as Discipline. Help him see that one more burden may result in his dropping the ball, a notion he will loathe. He may well impress you with his ability to deliver time and again. You may be so impressed that you decide to promote him to management. Be careful. He may much prefer to do a job himself than be responsible for someone else's work, in which case he will find management frustrating. Faced with this situation, help him find other ways to grow." Buckingham, Marcus; Clifton, Donald O. (2013-09-16). Now, Discover Your Strengths (pp. 204-205). Gallup Press. Kindle Edition.

BUILD TRUST
“You may be the moral conscience for others. When a person or an organization is involved in something that seems wrong, an alarm in your head will go off, and you will feel compelled to address that issue. Go to the source first; ask questions to ascertain the reality and the motive. State your concerns honestly. Whenever possible and ethical, allow the person to correct the situation on his or her own. If necessary, take the next step to right the wrong and assuage your conscience. It's important to appreciate and recognize people of moral strength and integrity. Make sure you acknowledge and affirm what's right at least as often - and preferably more often - than you point out what's wrong. Others will notice and respect you for this." Rath, Tom; Conchie, Barry (2013-09-01). Strengths Based Leadership: Great Leaders, Teams, and Why People Follow (p. 215). Gallup Press. Kindle Edition.

SHOW COMPASSION
“You can't help but feel responsible for others, especially for the people you care about most. Check in with them frequently: How are they doing? How can you help? Show your compassion every day, if you can, and know that you are adding warmth to their lives. When you make a mistake that affects someone else, go to that person as quickly as you can and try to make it right. Apologize, certainly, but go beyond apology to restitution. Own your errors in relationships and you will find yourself more easily forgiven. Intimacy will be more quickly restored." Rath, Tom; Conchie, Barry (2013-09-01). Strengths Based Leadership: Great Leaders, Teams, and Why People Follow (p. 215). Gallup Press. Kindle Edition.

PROVIDE STABILITY
Purchase Strengths Based Leadership: Great Leaders, Teams, and Why People Follow by Tom Rath and Barry Conchie to learn more.

CREATE HOPE
Purchase Strengths Based Leadership: Great Leaders, Teams, and Why People Follow by Tom Rath and Barry Conchie to learn more.

• Gallup's Clifton StrengthsFinder: "What are you naturally good at and how should that steer the direction of your life? Unfortunately, most people have little sense of their talents and strengths, much less the ability to build their lives around them. Instead, guided by their own parents, by their teachers, by their managers, and by psychology's fascination with pathology, they have become experts in their weaknesses and spent their lives trying to repair these flaws, while their strengths lie dormant and neglected ( http://www.amazon.com/gp/product/0743201140?keywords=now%20discover%20your%20strengths&qid=1444273316&ref_=sr_1_1&sr=8-1)."

• Gallup research proves that people succeed when they focus on what they do best. When they identify their talents and develop them into strengths, people are more productive, perform better, and are more engaged. Marcus Buckingham, coauthor of the national bestseller First, Break All the Rules, and Donald O. Clifton, Former Chair of the Gallup International Research & Education Center, created a revolutionary program to help people identify their talents, build them into strengths, and enjoy consistent, near-perfect performance. StrengthsFinder® is a 25-year, multimillion-dollar tool that helps identify the most prevalent human strengths (http://www.amazon.com/gp/product/0743201140?keywords=now%20discover%20your%20strengths&qid=1444273316&ref_=sr_1_1&sr=8-1)."

• The program introduces 34 dominant "themes" with thousands of possible combinations, and reveals how they can best be translated into personal and career success (http://www.amazon.com/gp/product/0743201140?keywords=now%20discover%20your%20strengths&qid=1444273316&ref_=sr_1_1&sr=8-1)."

• The premise of Now, Discover Your Strengths, is that the most effective method for motivating people is to build on their strengths rather than correcting their weaknesses. Buckingham, M.B., & Clifton D. (2001). Now, Discover Your Strengths. New York: The Free Press.

• More than 10 million people have reportedly taken the assessment and the Now, Discover Your Strengths page on Amazon has over 600 reviews with StrengthsFinder 2.0 having over 2,300 reviews.

• Relevant Marketplace Proof - The Clifton StrengthsFinder and StrengthsQuest programs have been instituted into a number of universities like the University of Minnesota ((http://www.dowhatmatters.umn.edu/)), Baylor University ((http://www.baylor.edu/strengths/index.php?id=27417)), and The George Washington University ((http://business.gwu.edu/career-management-strategy-course-online/self-assessment/)). In 2015, the Clifton Foundation and Gallup gifted $30 million to the University of Nebraska-Lincoln to establish the Don Clifton Strengths Institute http://newsroom.unl.edu/releases/2015/06/05/Clifton+Foundation,+Gallup+donate+$30M+to+UNL+CBA+for+Don+Clifton+Strengths+Institute. It will house the world's largest Strengths Lab set to open in 2017. Reports (http://www.dowhatmatters.umn.edu/sites/default/files/Strengths%20Report%20Final%20Report%20August%202014%20(1).pdf), (https://www.strengths.umn.edu/strengths-research/results) and testimonials (https://www.strengths.umn.edu/testimonials#50) exist for how these programs are impacting college students. Companies like Facebook use the CliftonStrengthsFinder too. "Facebook hires smart people independent of available job openings. After hiring someone it likes, engineer or business operative, Facebook will ID this person's talents with something called the Clifton StrengthsFinder, and then create a job using that information." How Facebook Managed 3,000 Twenty-Somethings Into A $100 Billion Company. Retrieved from http://www.businessinsider.com/facebooks-100- billion-management-secrets-2012-3#ixzz2z6vkk2GE

• Gallup's Clifton StrengthsFinder:"What are you naturally good at and how should that steer the direction of your life? Unfortunately, most people have little sense of their talents and strengths, much less the ability to build their lives around them. Instead, guided by their own parents, by their teachers, by their managers, and by psychology's fascination with pathology, they have become experts in their weaknesses and spent their lives trying to repair these flaws, while their strengths lie dormant and neglected ( http://www.amazon.com/gp/product/0743201140?keywords=now%20discover%20your%20strengths&qid=1444273316&ref_=sr_1_1&sr=8-1)."

• Gallup research proves that people succeed when they focus on what they do best. When they identify their talents and develop them into strengths, people are more productive, perform better, and are more engaged. Marcus Buckingham, coauthor of the national bestseller First, Break All the Rules, and Donald O. Clifton, Former Chair of the Gallup International Research & Education Center, created a revolutionary program to help people identify their talents, build them into strengths, and enjoy consistent, near-perfect performance. StrengthsFinder® is a 25-year, multimillion-dollar tool that helps identify the most prevalent human strengths (http://www.amazon.com/gp/product/0743201140?keywords=now%20discover%20your%20strengths&qid=1444273316&ref_=sr_1_1&sr=8-1)."

• The program introduces 34 dominant "themes" with thousands of possible combinations, and reveals how they can best be translated into personal and career success (http://www.amazon.com/gp/product/0743201140?keywords=now%20discover%20your%20strengths&qid=1444273316&ref_=sr_1_1&sr=8-1)."

• The premise of Now, Discover Your Strengths, is that the most effective method for motivating people is to build on their strengths rather than correcting their weaknesses. Buckingham, M.B., & Clifton D. (2001). Now, Discover Your Strengths. New York: The Free Press.

• More than 10 million people have reportedly taken the assessment and the Now, Discover Your Strengths page on Amazon has over 600 reviews with StrengthsFinder 2.0 having over 2,300 reviews.

• Relevant Marketplace Proof - The Clifton StrengthsFinder and StrengthsQuest programs have been instituted into a number of universities like the University of Minnesota ((http://www.dowhatmatters.umn.edu/)), Baylor University ((http://www.baylor.edu/strengths/index.php?id=27417)), and The George Washington University ((http://business.gwu.edu/career-management-strategy-course-online/self-assessment/)). In 2015, the Clifton Foundation and Gallup gifted $30 million to the University of Nebraska-Lincoln to establish the Don Clifton Strengths Institute http://newsroom.unl.edu/releases/2015/06/05/Clifton+Foundation,+Gallup+donate+$30M+to+UNL+CBA+for+Don+Clifton+Strengths+Institute. It will house the world's largest Strengths Lab set to open in 2017. Reports (http://www.dowhatmatters.umn.edu/sites/default/files/Strengths%20Report%20Final%20Report%20August%202014%20(1).pdf), (https://www.strengths.umn.edu/strengths-research/results) and testimonials (https://www.strengths.umn.edu/testimonials#50) exist for how these programs are impacting college students. Companies like Facebook use the CliftonStrengthsFinder too. "Facebook hires smart people independent of available job openings. After hiring someone it likes, engineer or business operative, Facebook will ID this person's talents with something called the Clifton StrengthsFinder, and then create a job using that information." How Facebook Managed 3,000 Twenty-Somethings Into A $100 Billion Company. Retrieved from http://www.businessinsider.com/facebooks-100- billion-management-secrets-2012-3#ixzz2z6vkk2GE

• Gallup's Clifton StrengthsFinder: "What are you naturally good at and how should that steer the direction of your life? Unfortunately, most people have little sense of their talents and strengths, much less the ability to build their lives around them. Instead, guided by their own parents, by their teachers, by their managers, and by psychology's fascination with pathology, they have become experts in their weaknesses and spent their lives trying to repair these flaws, while their strengths lie dormant and neglected ( http://www.amazon.com/gp/product/0743201140?keywords=now%20discover%20your%20strengths&qid=1444273316&ref_=sr_1_1&sr=8-1)."

• Gallup research proves that people succeed when they focus on what they do best. When they identify their talents and develop them into strengths, people are more productive, perform better, and are more engaged. Marcus Buckingham, coauthor of the national bestseller First, Break All the Rules, and Donald O. Clifton, Former Chair of the Gallup International Research & Education Center, created a revolutionary program to help people identify their talents, build them into strengths, and enjoy consistent, near-perfect performance. StrengthsFinder® is a 25-year, multimillion-dollar tool that helps identify the most prevalent human strengths (http://www.amazon.com/gp/product/0743201140?keywords=now%20discover%20your%20strengths&qid=1444273316&ref_=sr_1_1&sr=8-1)."

• The program introduces 34 dominant "themes" with thousands of possible combinations, and reveals how they can best be translated into personal and career success (http://www.amazon.com/gp/product/0743201140?keywords=now%20discover%20your%20strengths&qid=1444273316&ref_=sr_1_1&sr=8-1)."

• The premise of Now, Discover Your Strengths, is that the most effective method for motivating people is to build on their strengths rather than correcting their weaknesses. Buckingham, M.B., & Clifton D. (2001). Now, Discover Your Strengths. New York: The Free Press.

• More than 10 million people have reportedly taken the assessment and the Now, Discover Your Strengths page on Amazon has over 600 reviews with StrengthsFinder 2.0 having over 2,300 reviews.

• Relevant Marketplace Proof - The Clifton StrengthsFinder and StrengthsQuest programs have been instituted into a number of universities like the University of Minnesota ((http://www.dowhatmatters.umn.edu/)), Baylor University ((http://www.baylor.edu/strengths/index.php?id=27417)), and The George Washington University ((http://business.gwu.edu/career-management-strategy-course-online/self-assessment/)). In 2015, the Clifton Foundation and Gallup gifted $30 million to the University of Nebraska-Lincoln to establish the Don Clifton Strengths Institute http://newsroom.unl.edu/releases/2015/06/05/Clifton+Foundation,+Gallup+donate+$30M+to+UNL+CBA+for+Don+Clifton+Strengths+Institute. It will house the world's largest Strengths Lab set to open in 2017. Reports (http://www.dowhatmatters.umn.edu/sites/default/files/Strengths%20Report%20Final%20Report%20August%202014%20(1).pdf), (https://www.strengths.umn.edu/strengths-research/results) and testimonials (https://www.strengths.umn.edu/testimonials#50) exist for how these programs are impacting college students. Companies like Facebook use the CliftonStrengthsFinder too. "Facebook hires smart people independent of available job openings. After hiring someone it likes, engineer or business operative, Facebook will ID this person's talents with something called the Clifton StrengthsFinder, and then create a job using that information." How Facebook Managed 3,000 Twenty-Somethings Into A $100 Billion Company. Retrieved from http://www.businessinsider.com/facebooks-100- billion-management-secrets-2012-3#ixzz2z6vkk2GE

• Gallup's Clifton StrengthsFinder: "What are you naturally good at and how should that steer the direction of your life? Unfortunately, most people have little sense of their talents and strengths, much less the ability to build their lives around them. Instead, guided by their own parents, by their teachers, by their managers, and by psychology's fascination with pathology, they have become experts in their weaknesses and spent their lives trying to repair these flaws, while their strengths lie dormant and neglected ( http://www.amazon.com/gp/product/0743201140?keywords=now%20discover%20your%20strengths&qid=1444273316&ref_=sr_1_1&sr=8-1)."

• Gallup research proves that people succeed when they focus on what they do best. When they identify their talents and develop them into strengths, people are more productive, perform better, and are more engaged. Marcus Buckingham, coauthor of the national bestseller First, Break All the Rules, and Donald O. Clifton, Former Chair of the Gallup International Research & Education Center, created a revolutionary program to help people identify their talents, build them into strengths, and enjoy consistent, near-perfect performance. StrengthsFinder® is a 25-year, multimillion-dollar tool that helps identify the most prevalent human strengths (http://www.amazon.com/gp/product/0743201140?keywords=now%20discover%20your%20strengths&qid=1444273316&ref_=sr_1_1&sr=8-1)."

• The program introduces 34 dominant "themes" with thousands of possible combinations, and reveals how they can best be translated into personal and career success (http://www.amazon.com/gp/product/0743201140?keywords=now%20discover%20your%20strengths&qid=1444273316&ref_=sr_1_1&sr=8-1)."

• The premise of Now, Discover Your Strengths, is that the most effective method for motivating people is to build on their strengths rather than correcting their weaknesses. Buckingham, M.B., & Clifton D. (2001). Now, Discover Your Strengths. New York: The Free Press.

• More than 10 million people have reportedly taken the assessment and the Now, Discover Your Strengths page on Amazon has over 600 reviews with StrengthsFinder 2.0 having over 2,300 reviews.

• Relevant Marketplace Proof - The Clifton StrengthsFinder and StrengthsQuest programs have been instituted into a number of universities like the University of Minnesota ((http://www.dowhatmatters.umn.edu/)), Baylor University ((http://www.baylor.edu/strengths/index.php?id=27417)), and The George Washington University ((http://business.gwu.edu/career-management-strategy-course-online/self-assessment/)). In 2015, the Clifton Foundation and Gallup gifted $30 million to the University of Nebraska-Lincoln to establish the Don Clifton Strengths Institute http://newsroom.unl.edu/releases/2015/06/05/Clifton+Foundation,+Gallup+donate+$30M+to+UNL+CBA+for+Don+Clifton+Strengths+Institute. It will house the world's largest Strengths Lab set to open in 2017. Reports (http://www.dowhatmatters.umn.edu/sites/default/files/Strengths%20Report%20Final%20Report%20August%202014%20(1).pdf), (https://www.strengths.umn.edu/strengths-research/results) and testimonials (https://www.strengths.umn.edu/testimonials#50) exist for how these programs are impacting college students. Companies like Facebook use the CliftonStrengthsFinder too. "Facebook hires smart people independent of available job openings. After hiring someone it likes, engineer or business operative, Facebook will ID this person's talents with something called the Clifton StrengthsFinder, and then create a job using that information." How Facebook Managed 3,000 Twenty-Somethings Into A $100 Billion Company. Retrieved from http://www.businessinsider.com/facebooks-100- billion-management-secrets-2012-3#ixzz2z6vkk2GE

BUILD TRUST
"When helping others imagine what could be, make sure that your visions are grounded in reality. Many people do not find it as easy as you do to envision what things will look like decades later, so provide as much detail as you can about what they can do to be a part of the future. A realistic attitude will help build trust and confidence in your visionary ideas. Given your natural ability to look ahead, at times you may see disturbing trends on the horizon. Even if you enjoy talking about possibilities more than problems, you may be able to help people see and eliminate potential roadblocks before they cause any difficulties. Others will come to depend on you for this and trust what you see." Rath, Tom; Conchie, Barry (2013-09-01). Strengths Based Leadership: Great Leaders, Teams, and Why People Follow (Kindle Locations 918-921). Gallup Press. Kindle Edition.

SHOW COMPASSION
"One of the best ways to make a connection with another human being is to listen. Ask the people you lead about their dreams. Have them describe their ideal future to you. Somewhere in their story, your Futuristic talents are likely to find a connection. Build on that connection by asking questions, helping them find more clarity as they put feelings to words. They will feel closer to you simply because you took an interest in their hopes and dreams for the future. You see the future more clearly than others. Do a little dreaming for people. Tell them that these dreams are possible if they set their sights on them. Perhaps you see talents in them that they are blind to, or opportunities they have not considered. Investing your time and energy in thinking about possibilities and what is good for other people shows caring and friendship. It shows you are a leader." Rath, Tom; Conchie, Barry (2013-09-01). Strengths Based Leadership: Great Leaders, Teams, and Why People Follow (Kindle Locations 918-921). Gallup Press. Kindle Edition.

PROVIDE STABILITY
Purchase Strengths Based Leadership: Great Leaders, Teams, and Why People Follow by Tom Rath and Barry Conchie to learn more.

CREATE HOPE
Purchase Strengths Based Leadership: Great Leaders, Teams, and Why People Follow by Tom Rath and Barry Conchie to learn more.

“When you have career conferences or performance meetings with this person, keep in mind that she [or he] lives for the future. Ask her to share her vision with you--- her vision about her career, about your organization, and about the marketplace/ field in general. Give her time to think, write about, and plan for the products and services needed in the future. Carve out opportunities for her to share her perspective in company newsletters, meetings, or industry conventions. Send her any data or articles you spot that would be of interest to her. She needs grist for her futuristic mill. Put her on the organization's planning committee. Have her present her data-based vision of what the organization might look like three years hence. Have her repeat this presentation every six months or so. In this way she can refine it with new data and insight. Stimulate her by talking with her often about what could be. Ask lots of questions. Push her to make the future she sees as vivid as possible. When the organization needs its people to embrace change, ask her to put these changes in the context of the organization's future needs. Have her make a presentation or write an internal article that puts these changes in perspective. She can help others rise above their present uncertainties and become almost as excited as she is about the possibilities of the future. Buckingham, Marcus; Clifton, Donald O. (2013-09-16). Now, Discover Your Strengths (p. 194). Gallup Press. Kindle Edition.

"Ask your customers intelligent questions about their future. Whether they are thinking about stock price, growth in sales dollars, or increase in number of clients served, they will appreciate your connection to their future state... Help prospects and customers visualize where your products or services can take them. Explain possibilities, and link that information to retention, growth, market penetration, or other future plans. When you discuss future options, be sure to stay grounded in the present. Customers may be more willing to buy when they see how your far-reaching ideas take root in their world today Involve yourself whenever possible in the product or solution design stage with customers.You can push them beyond the here and now toward exploring opportunities and solutions for the long term... Understand your market. When you show aptitude and knowledge in the environment where you sell, you will more readily help prospects tap into what could be as they look toward the future." Rutigliano, T. & Brim, B. (2010). Strengths Based Selling. New York: Gallup Press.

"Take time to think about the future. The more time you spend considering your ideas about the future, the more vivid your ideas will become. The more vivid your ideas, the more persuasive you will be. Seek audiences who appreciate your ideas for the future. They will expect you to make these ideas a reality, and these expectations will motivate you. Find a friend or colleague who also has powerful Futuristic talents. Set aside an hour each month for "future" discussions. You can push each other to greater heights of creativity and vividness Surround yourself with people who are eager to put your vision into motion. They will feel exhilarated by your Futuristic talents, and you can harness their energy to propel the vision toward reality Your Futuristic talents could equip you to be a guide or coach for others. Unlike you, they might not be able to easily see over the horizon. If you catch a vision of what someone could be or do, don't assume that he or she is aware of that potential. Share what you see as vividly as you can. In doing so, you may inspire someone to move forward." Tom Rath. StrengthsFinder 2.0 (Kindle Locations 1254-1258). Gallup Press. Gallup Press.

Purchase StrengthsFinder 2.0 by Tom Rath to learn more.

Self-Directed Search (SDS): John Lewis Holland, former Professor Emeritus of Sociology at John Hopkins University created the development model known as, Holland Occupational Themes (Holland Codes). The US Department of Labor ETA has been using a version of the model in the "Interests" section of the Occupational Information Network (O*NET), since its inception during the late 1990s. The University of Missouri is now using Holland Codes to categorize their majors to make it easier for students to decide what to study. Over 35 million people are reported to have taken the Self-Directed Search.

"Realistic types like realistic occupations such as mechanical engineer, landscape gardener, sound technician, cook, exterminator, plumber, locksmith, or safety inspector. They usually have mechanical and athletic abilities, and they like to work outdoors and with tools and machines. They typically like to work with things more than people. The Realistic type is described as: Conforming, Frank, Genuine, Hardheaded, Honest, Materialistic, Modest, Normal, Persistent, Practical, Shy, Thrifty." Retrieved from (11/17/2015) - http://self-directed-search.com/how-does-it-work-/riasec/-r-occupations

Animal caretakers, mechanical engineers, airline pilots, correctional officers, fish and game wardens, ship engineers, firefighters, veterinary assistants, ski patrol, and forest rangers. Clifton, D.O., Anderson, E., Schreiner, L. A. (2006). StrengthsQuest. New York: GALLUP PRESS.

High School students that used it, reported feeling more satisfied with their current occupational choice, were considering more alternatives than the control group, and reported less need to see a counselor immediately. Zener, T. B., Schnuelle, L. (1976). Effects of the self-directed search on high school students. Journal of Counseling Psychology. 23(4), 353-359. doi: 10.1037/0022-0167.23.4.353

College students that used it showed a greater frequency of career exploratory behavior and an increased number of occupations being considered. Dozier, V. C., Sampson Jr., J. P., Lenz, J.G., Peterson, G. W., Reardon, R.C. (2015). The Impact of the Self-Directed Search Form R Internet Version on Counselor-Free Career Exploration. Journal of Career Assessment. 23 (2), 210-224. doi:10.1177/1069072714535020

Self-Directed Search (SDS): John Lewis Holland, former Professor Emeritus of Sociology at John Hopkins University created the development model known as, Holland Occupational Themes (Holland Codes).. The US Department of Labor ETA has been using a version of the model in the "Interests" section of the Occupational Information Network (O*NET), since its inception during the late 1990s. The University of Missouri is now using Holland Codes to categorize their majors to make it easier for students to decide what to study. Over 35 million people are reported to have taken the Self-Directed Search.

"Investigative types like investigative occupations such as biologist, surgeon, veterinarian, airplane pilot, translator, pharmacist, or actuary. They usually have mathematical and scientific ability but like to work alone. They typically like to explore and understand things or events rather than persuade others. The Investigative type is described as: Analytical, Cautious, Complex, Curious, Independent, Intellectual, Introverted, Methodical, Modest, Pessimistic, Precise, Rational, Reserved." Retrieved from (11/17/2015) - http://self-directed-search.com/how-does-it-work-/riasec/-i-occupations

Chemist, biologists, computer programmers, and researchers of all kinds. Clifton, D.O., Anderson, E., Schreiner, L. A. (2006). StrengthsQuest. New York: GALLUP PRESS.

High School students that used it, reported feeling more satisfied with their current occupational choice, were considering more alternatives than the control group, and reported less need to see a counselor immediately. Zener, T. B., Schnuelle, L. (1976). Effects of the self-directed search on high school students. Journal of Counseling Psychology. 23(4), 353-359. doi: 10.1037/0022-0167.23.4.353

College students that used it showed a greater frequency of career exploratory behavior and an increased number of occupations being considered. Dozier, V. C., Sampson Jr., J. P., Lenz, J.G., Peterson, G. W., Reardon, R.C. (2015). The Impact of the Self-Directed Search Form R Internet Version on Counselor-Free Career Exploration. Journal of Career Assessment. 23 (2), 210-224. doi:10.1177/1069072714535020

Self-Directed Search (SDS): John Lewis Holland, former Professor Emeritus of Sociology at John Hopkins University created the development model known as, Holland Occupational Themes (Holland Codes). The US Department of Labor ETA has been using a version of the model in the "Interests" section of the Occupational Information Network (O*NET), since its inception during the late 1990s. The University of Missouri is now using Holland Codes to categorize their majors to make it easier for students to decide what to study. Over 35 million people are reported to have taken the Self-Directed Search.

"Artistic types like artistic occupations such as writer, graphic designer, fashion designer, public relations representative, editor, or architect. They usually have artistic skills, enjoy creating original work and have a good imagination. The Artistic type is described as: Complicated, Disorderly, Emotional, Idealistic, Imaginative, Impractical, Impulsive, Independent, Introspective, Intuitive, Nonconforming, Open, Original." Retrieved from (11/17/2015) - http://self-directed-search.com/how-does-it-work-/riasec/-a-occupations

Interior designer, artist, composer, musician, comedian, dancer, writer, actor, and musical director. Clifton, D.O., Anderson, E., Schreiner, L. A. (2006). StrengthsQuest. New York: GALLUP PRESS. New York: GALLUP PRESS.

High School students that used it, reported feeling more satisfied with their current occupational choice, were considering more alternatives than the control group, and reported less need to see a counselor immediately. Zener, T. B., Schnuelle, L. (1976). Effects of the self-directed search on high school students. Journal of Counseling Psychology. 23(4), 353-359. doi: 10.1037/0022-0167.23.4.353

College students that used it showed a greater frequency of career exploratory behavior and an increased number of occupations being considered. Dozier, V. C., Sampson Jr., J. P., Lenz, J.G., Peterson, G. W., Reardon, R.C. (2015). The Impact of the Self-Directed Search Form R Internet Version on Counselor-Free Career Exploration. Journal of Career Assessment. 23 (2), 210-224. doi:10.1177/1069072714535020

Self-Directed Search (SDS): John Lewis Holland, former Professor Emeritus of Sociology at John Hopkins University created the development model known as, Holland Occupational Themes (Holland Codes). The US Department of Labor ETA has been using a version of the model in the "Interests" section of the Occupational Information Network (O*NET), since its inception during the late 1990s. The University of Missouri is now using Holland Codes to categorize their majors to make it easier for students to decide what to study. Over 35 million people are reported to have taken the Self-Directed Search.

"Social types like social occupations such as teacher, counselor, nanny, librarian, speech therapist, or home health aide. They usually like to be around other people, are interested in how people get along, and like to help other people with their problems. They typically like to help, teach, and counsel people more than engage in mechanical or technical activities. The Social type is described as: Convincing, Cooperative, Friendly, Generous, Helpful, Idealistic, Kind, Patient, Responsible, Social, Sympathetic, Tactful, Understanding, Warm." Retrieved from (11/17/2015) - http://self-directed-search.com/how-does-it-work-/riasec/-s-occupations

Teacher, clergy member, nurse, physical therapist, counselor, librarian, recreation director, speech therapist, athletic trainer, and social worker. Clifton, D.O., Anderson, E., Schreiner, L. A. (2006). StrengthsQuest. New York: GALLUP PRESS.

High School students that used it, reported feeling more satisfied with their current occupational choice, were considering more alternatives than the control group, and reported less need to see a counselor immediately. Zener, T. B., Schnuelle, L. (1976). Effects of the self-directed search on high school students. Journal of Counseling Psychology. 23(4), 353-359. doi: 10.1037/0022-0167.23.4.353

College students that used it showed a greater frequency of career exploratory behavior and an increased number of occupations being considered. Dozier, V. C., Sampson Jr., J. P., Lenz, J.G., Peterson, G. W., Reardon, R.C. (2015). The Impact of the Self-Directed Search Form R Internet Version on Counselor-Free Career Exploration. Journal of Career Assessment. 23 (2), 210-224. doi:10.1177/1069072714535020

Self-Directed Search (SDS): John Lewis Holland, former Professor Emeritus of Sociology at John Hopkins University created the development model known as, Holland Occupational Themes (Holland Codes). The US Department of Labor ETA has been using a version of the model in the "Interests" section of the Occupational Information Network (O*NET), since its inception during the late 1990s. The University of Missouri is now using Holland Codes to categorize their majors to make it easier for students to decide what to study. Over 35 million people are reported to have taken the Self-Directed Search.

"Enterprising types like enterprising occupations such as salesperson, contractor, entrepreneur, human resources specialist, lawyer, newscaster, or lobbyist. They usually have leadership and speaking abilities, are interested in money and politics, and like to influence people. They typically like to persuade or direct others more than work on scientific or complicated topics. The Enterprising type is described as: Acquisitive, Adventurous, Ambitious, Attention-getting, Domineering, Energetic, Extroverted, Impulsive, Optimistic, Pleasure-seeking, Popular, Self-confident, Sociable." Retrieved from (11/17/2015) - http://self-directed-search.com/how-does-it-work-/riasec/-e-occupations

Lawyer, sales representative, journalist, public relations specialist, financial manager, personnel manager, athletic coach, referee, and real estate agent (and careers in the hospitality and travel industry). Clifton, D.O., Anderson, E., Schreiner, L. A. (2006). StrengthsQuest. New York: GALLUP PRESS.

High School students that used it, reported feeling more satisfied with their current occupational choice, were considering more alternatives than the control group, and reported less need to see a counselor immediately. Zener, T. B., Schnuelle, L. (1976). Effects of the self-directed search on high school students. Journal of Counseling Psychology. 23(4), 353-359. doi: 10.1037/0022-0167.23.4.353

College students that used it showed a greater frequency of career exploratory behavior and an increased number of occupations being considered. Dozier, V. C., Sampson Jr., J. P., Lenz, J.G., Peterson, G. W., Reardon, R.C. (2015). The Impact of the Self-Directed Search Form R Internet Version on Counselor-Free Career Exploration. Journal of Career Assessment. 23 (2), 210-224. doi:10.1177/1069072714535020

Self-Directed Search (SDS): John Lewis Holland, former Professor Emeritus of Sociology at John Hopkins University created the development model known as, Holland Occupational Themes (Holland Codes). The US Department of Labor ETA has been using a version of the model in the "Interests" section of the Occupational Information Network (O*NET), since its inception during the late 1990s. The University of Missouri is now using Holland Codes to categorize their majors to make it easier for students to decide what to study. Over 35 million people are reported to have taken the Self-Directed Search.

"Conventional types like conventional occupations such as accountant, cashier, fire inspector, data manager, or proofreader. They usually have clerical and math abilities, and they like to work indoors and organize things. They typically like to follow orderly routines and meet clear standards, avoiding work that does not have clear directions. The Conventional type is described as: Careful, Inhibited, Persistent, Conforming, Obedient, Practical, Conscientious , Orderly, Thrifty, Efficient, Unimaginative." Retrieved from (11/17/2015) - http://self-directed-search.com/how-does-it-work-/riasec/-c-occupations

Accountant, medical records technician, legal secretary, court reporter, air traffic controller, and budget analyst. Clifton, D.O., Anderson, E., Schreiner, L. A. (2006). StrengthsQuest. New York: GALLUP PRESS.

High School students that used it, reported feeling more satisfied with their current occupational choice, were considering more alternatives than the control group, and reported less need to see a counselor immediately. Zener, T. B., Schnuelle, L. (1976). Effects of the self-directed search on high school students. Journal of Counseling Psychology. 23(4), 353-359. doi: 10.1037/0022-0167.23.4.353

College students that used it showed a greater frequency of career exploratory behavior and an increased number of occupations being considered. Dozier, V. C., Sampson Jr., J. P., Lenz, J.G., Peterson, G. W., Reardon, R.C. (2015). The Impact of the Self-Directed Search Form R Internet Version on Counselor-Free Career Exploration. Journal of Career Assessment. 23 (2), 210-224. doi:10.1177/1069072714535020

Gallup's Clifton StrengthsFinder: "What are you naturally good at and how should that steer the direction of your life? Unfortunately, most people have little sense of their talents and strengths, much less the ability to build their lives around them. Instead, guided by their own parents, by their teachers, by their managers, and by psychology's fascination with pathology, they have become experts in their weaknesses and spent their lives trying to repair these flaws, while their strengths lie dormant and neglected ( http://www.amazon.com/gp/product/0743201140?keywords=now%20discover%20your%20strengths&qid=1444273316&ref_=sr_1_1&sr=8-1)."

"Gallup research proves that people succeed when they focus on what they do best. When they identify their talents and develop them into strengths, people are more productive, perform better, and are more engaged. Marcus Buckingham, coauthor of the national bestseller First, Break All the Rules, and Donald O. Clifton, Former Chair of the Gallup International Research & Education Center, created a revolutionary program to help people identify their talents, build them into strengths, and enjoy consistent, near-perfect performance. StrengthsFinder^® is a 25-year, multimillion-dollar tool that helps identify the most prevalent human strengths (http://www.amazon.com/gp/product/0743201140?keywords=now%20discover%20your%20strengths&qid=1444273316&ref_=sr_1_1&sr=8-1) ."

"The program introduces 34 dominant "themes" with thousands of possible combinations, and reveals how they can best be translated into personal and career success (http://www.amazon.com/gp/product/0743201140?keywords=now%20discover%20your%20strengths&qid=1444273316&ref_=sr_1_1&sr=8-1 )."

The premise of Now, Discover Your Strengths, is that the most effective method for motivating people is to build on their strengths rather than correcting their weaknesses. Buckingham, M.B., & Clifton D. (2001). Now, Discover Your Strengths. New York: The Free Press.

More than 10 million people have reportedly taken the assessment and the Now, Discover Your Strengths page on Amazon has over 600 reviews with StrengthsFinder 2.0 having over 2,300 reviews.

Relevant Marketplace Proof - The Clifton StrengthsFinder and StrengthsQuest programs have been instituted into a number of universities like the University of Minnesota (http://www.dowhatmatters.umn.edu/), Baylor University (http://www.baylor.edu/strengths/index.php?id=27417), and The George Washington University ( http://business.gwu.edu/career-management-strategy-course-online/self-assessment/). In 2015, the Clifton Foundation and Gallup gifted $30 million to the University of Nebraska-Lincoln to establish the Don Clifton Strengths Institute http://newsroom.unl.edu/releases/2015/06/05/Clifton+Foundation,+Gallup+donate+$30M+to+UNL+CBA+for+Don+Clifton+Strengths+Institute. It will house the world's largest Strengths Lab set to open in 2017. Reports (http://www.dowhatmatters.umn.edu/sites/default/files/Strengths%20Report%20Final%20Report%20August%202014%20(1).pdf), studies (https://www.strengths.umn.edu/strengths-research/results) and testimonials (https://www.strengths.umn.edu/testimonials#50) exist for how these programs are impacting college students. Companies like Facebook use the CliftonStrengthsFinder too. "Facebook hires smart people independent of available job openings. After hiring someone it likes, engineer or business operative, Facebook will ID this person's talents with something called the Clifton StrengthsFinder, and then create a job using that information." How Facebook Managed 3,000 Twenty-Somethings Into A $100 Billion Company. Retrieved from http://www.businessinsider.com/facebooks-100- billion-management-secrets-2012-3#ixzz2z6vkk2GE

People strong in the Restorative theme are adept at dealing with problems. They are good at figuring out what is wrong and resolving it. " (Clifton StrengthsFinder^® Quick Reference Card)

"You love to solve problems. Whereas some are dismayed when they encounter yet another breakdown, you can be energized by it. You enjoy the challenge of analyzing the symptoms, identifying what is wrong, and finding the solution. You may prefer practical problems or conceptual ones or personal ones. You may seek out specific kinds of problems that you have met many times before and that you are confident you can fix. Or you may feel the greatest push when faced with complex and unfamiliar problems. Your exact preferences are determined by your other themes and experiences. But what is certain is that you enjoy bringing things back to life. It is a wonderful feeling to identify the undermining factor(s), eradicate them, and restore something to its true glory. Intuitively, you know that without your intervention, this thing-this machine, this technique, this person, this company-might have ceased to function. You fixed it, resuscitated it, rekindled its vitality. Phrasing it the way you might, you saved it." Buckingham, M.B., & Clifton D. (2001). Now, Discover Your Strengths. New York: The Free Press.

“Salvaging bad situations, turning companies around, or stepping in to solve problems no one else can seem to handle (StrengthsQuest, 273)." Clifton, D., Anderson, E., Schreiner, L. (2006). StrengthsQuest. New York: GALLUP PRESS.

"An organization that needs someone to 'breathe new life' into their work. This often what you do best (StrengthsQuest, 273)." Clifton, D., Anderson, E., Schreiner, L. (2006). StrengthsQuest. New York: GALLUP PRESS.

"Environments in which you are called upon to diagnose problems and design solutions (StrengthsQuest, 273)." Clifton, D., Anderson, E., Schreiner, L. (2006). StrengthsQuest. New York: GALLUP PRESS.

When Restorative is matched up with these additional themes, a person is uniquely built for peak performance in the following roles: Account Managers (able to anticipate and prevent problems before they occur; does not panic under stress); Customer Service (problem identifier and solver; does not panic under stress); Quality Controllers (does not panic under stress)(extracted from Gallup Strengths Based Literature: SDI StrengthsFinder Theme Combinations and Their Potential Value to Society - Quick Reference Guide).

Client Retention, Customer Service - Problem identifiers and solvers; discovers and removes obstacles; able to revitalize a flagging project, organization, business, or team; able to anticipate and prevent problems before they occur; does not panic under stress; engage them quickly when your organization needs immediate improvements made. A role where they get paid to solve problems, restore, and resolve: medicine, consulting, computer programming, customer service (extracted from Gallup Strengths Based Literature: SDI Role and Function Guide).

"Seek roles in which you are paid to solve problems. You might particularly enjoy roles in medicine, consulting, computer programming, or customer service, in which your success depends on your ability to restore and resolve. Study your chosen subject closely to become adept at identifying what causes certain problems to recur. This sort of expertise will lead you to the solution that much faster. In all of your relationships, do not be afraid to let others know that you enjoy fixing problems. It comes naturally to you, but many people shy away from problems. You can help. Think through the ways you can improve your skills and knowledge. Identify the courses you can take to plug your gaps. Make a list of ways that you could help people who are disadvantaged, such as volunteering in your community or fund-raising." "Restorative: Clifton StrengthsFinder Theme." Business Journal. Gallup, n.d. Web. 12 Nov. 2015. Retrieved from: http://www.gallup.com/businessjournal/709/restorative.aspx ,

"Customer service reps, surgeons, or television producers (StrengthsQuest, 273)." Clifton, D., Anderson, E., Schreiner, L. (2006). StrengthsQuest. New York: GALLUP PRESS.

"The genius of your Restorative talent is found in the way you can think and fix things. This is key to all problem solving. But your ability to fix goes beyond patching things together. The way you restore things involves bringing them back to life. Accordingly, you can have a restorative effect on relationships and in fact, entire organizations. The genius of your Restorative strength is that you are so good at figuring out what is not working, resolving that, and then guiding people to a way of being healthy and highly functional." Anderson, C. (2005). The Genius and Beauty Found Within: The Clifton StrengthsFinder Themes of Talent

Ability to ensure products and processes meet quality requirements or that personnel meet performance expectations; Ability to maintain accounts and accompanying relationships; Ability to provide quality customer service (extracted from Gallup Strengths Based Literature: SDI Role and Theme Interdependency - Real Life Example: What talent is required to create an original idea, build/market/sell a product/service, and then secure/retain customers).

Who needs help from them: Maximizer (extracted from Gallup Strengths Based Literature: SDI Caution and Partner Guide)."

Caution: They should let others know they enjoy fixing problems; do not fail to celebrate each achievement; help them continually improve; don't let them be overly self-critical; encourage them to let other people solve their own problems so they can learn from their own challenges (especially if they are a manager, coach, teacher, or parent); they need to constantly improve themselves and their skills and knowledge (extracted from Gallup Strengths Based Literature: SDI Caution and Partner Guide).

"Give yourself a break. Your strong Restorative theme might lead you to be overly self-critical. Try to redirect this theme either toward things about yourself that can be fixed, such as knowledge or skills (but not talent), or toward external, tangible problems. Allow other people to solve their own problems. You might want to rush in and solve things for them, but in so doing you might hinder their learning. Watch out for this, particularly if you are in a manager, coach, teacher, or parenting role." "Restorative: Clifton StrengthsFinder Theme." Business Journal. Gallup, n.d. Web. 12 Nov. 2015. Retrieved from: http://www.gallup.com/businessjournal/709/restorative.aspx

Teams you create (or join) should be well-rounded, because as individuals, we are not. A balanced team would include at least one person from each domain (Executing, Influencing, Relationship Building, and Strategic Thinking). The Leadership Strength Domains wheel will provide you the well rounded approach your team needs in most circumstances.

They need help from: ? (extracted from Gallup Strengths Based Literature: SDI Caution and Partner Guide)."

"Don't be afraid to let others know that you enjoy fixing problems. It comes naturally to you, but many people shy away from problems. You can help. Give yourself a break. Your Restorative talents might lead you to be overly self-critical. Try to redirect this either toward things about yourself that can be fixed, such as knowledge or skill deficits, or toward external, tangible problems. Let other people solve their own problems. You might want to rush in and solve things for them, but by doing that, you might hinder their learning. Watch out for this, particularly if you are in a manager, coach, teacher, or parent role... Leverage your Restorative talents not only to tackle existing problems, but also to anticipate and prevent problems before they occur. Share your foresight and your solutions with others, and you will prove yourself a valuable partner. Study your chosen subject closely to become adept at identifying what causes certain problems to recur. This sort of expertise will lead you to the solution that much faster... Constant improvement is one of your hallmarks. Seek opportunities to enhance your abilities through a demanding field, activity, or endeavor that requires exceptional skill and/ or knowledge. Use your Restorative talents to think of ways to "problem proof" your work. Identify existing and potential issues, and design systems or processes to prevent errors in the future." Tom Rath. StrengthsFinder 2.0 (Kindle Locations 1840-1845). Gallup Press. Gallup Press.

Purchase StrengthsFinder 2.0 by Tom Rath to learn more.

"You're most energized when you can figure out an obstacle and overcome it. Consider taking on big challenges that give you the opportunity and reward of turning things around...You have a natural foresight for potential trouble. So tackle not only existing problems, but also anticipate and prevent difficulties before they occur...Because you naturally want to find the reasons why something did not work, routinely review your sales process. Identify why you didn't win a certain sale or grow a particular opportunity with a customer. Thinking about the 'why nots' should give you valuable insights...You have a natural awareness of challenges and solutions, so consciously apply your Restorative talents when you are cold calling. This will give you a head start as you assess opportunities and identify solutions before others do." Rutigliano, T. & Brim, B. (2010). Strengths Based Selling. New York: Gallup Press.

“Ask this person for her [or his] observations when you want to identify a problem within your organization. Her insights will be particularly acute. Position her where she is paid to solve problems for your best customers. She enjoys the challenge of discovering and removing the obstacles. When a situation within your organization needs immediate improvement, turn to her for help. She will not panic but instead will respond in a focused, businesslike way. When she resolves a problem, make sure to celebrate the achievement. Every wrong situation righted is a success for her, and she will need you to view it as such. Show her that others have come to rely on her ability to dismantle obstacles and move forward. Offer your support when she meets a particularly thorny problem. Since she defines herself by her ability to cope, she may well feel personally defeated if the situation remains unresolved. Help her through it. Ask her in what ways she would like to improve. Agree that these improvements should serve as goals for the following six months. She will appreciate this kind of attention." Buckingham, Marcus; Clifton, Donald O. (2013-09-16). Now, Discover Your Strengths (pp. 205-206). Gallup Press. Kindle Edition.

BUILD TRUST
"People trust you because you close the loop, reinstate order, and clean up messes. You restore integrity to systems and make certain that they perform reliably. Let people know that you're willing to do this whenever the need occurs, and they will come to depend on you. You're attracted to situations that others may deem "impossible." Tell others that the more it seems like the odds are against you, the more motivated you are to resolve the problem and make things right. They will respect the intensity of your desire to tackle the tough jobs and learn to rely on you." Rath, Tom; Conchie, Barry (2013-09-01). Strengths Based Leadership: Great Leaders, Teams, and Why People Follow (pp. 207-208). Gallup Press. Kindle Edition.

"People have such appreciation for your willingness to jump in and solve problems. Your desire to put things right is a sign that you care. Solve problems before others are even aware they exist, and let people know that you did. It will demonstrate your concern and commitment. Perhaps you are most needed when people themselves feel broken. Your instincts are to run to them and offer your emotional support. Be a first responder - reach people in need as quickly as you can, and offer your support and love. They will always remember that you helped them heal from physical or emotional pain, and they will count you among their closest supporters." Rath, Tom; Conchie, Barry (2013-09-01). Strengths Based Leadership: Great Leaders, Teams, and Why People Follow (pp. 207-208). Gallup Press. Kindle Edition.

Purchase Strengths Based Leadership: Great Leaders, Teams, and Why People Follow by Tom Rath and Barry Conchie to learn more.

Purchase Strengths Based Leadership: Great Leaders, Teams, and Why People Follow by Tom Rath and Barry Conchie to learn more.

Gallup's Clifton StrengthsFinder: "What are you naturally good at and how should that steer the direction of your life? Unfortunately, most people have little sense of their talents and strengths, much less the ability to build their lives around them. Instead, guided by their own parents, by their teachers, by their managers, and by psychology's fascination with pathology, they have become experts in their weaknesses and spent their lives trying to repair these flaws, while their strengths lie dormant and neglected (http://www.amazon.com/gp/product/0743201140?keywords=now%20discover%20your%20strengths&qid=1444273316&ref_=sr_1_1&sr=8-1)."

"Gallup research proves that people succeed when they focus on what they do best. When they identify their talents and develop them into strengths, people are more productive, perform better, and are more engaged. Marcus Buckingham, coauthor of the national bestseller First, Break All the Rules, and Donald O. Clifton, Former Chair of the Gallup International Research & Education Center, created a revolutionary program to help people identify their talents, build them into strengths, and enjoy consistent, near-perfect performance. StrengthsFinder^® is a 25-year, multimillion-dollar tool that helps identify the most prevalent human strengths (http://www.amazon.com/gp/product/0743201140?keywords=now%20discover%20your%20strengths&qid=1444273316&ref_=sr_1_1&sr=8-1 )."

"The program introduces 34 dominant "themes" with thousands of possible combinations, and reveals how they can best be translated into personal and career success (http://www.amazon.com/gp/product/0743201140?keywords=now%20discover%20your%20strengths&qid=1444273316&ref_=sr_1_1&sr=8-1 )."

The premise of Now, Discover Your Strengths, is that the most effective method for motivating people is to build on their strengths rather than correcting their weaknesses. Buckingham, M.B., & Clifton D. (2001). Now, Discover Your Strengths. New York: The Free Press.

More than 10 million people have reportedly taken the assessment and the Now, Discover Your Strengths page on Amazon has over 600 reviews with StrengthsFinder 2.0 having over 2,300 reviews.

"People strong in the Activator theme can make things happen by turning thoughts into action. They are often impatient." (Clifton StrengthsFinder^® Quick Reference Card)

"When can we start?" This is a recurring question in your life. You are impatient for action. You may concede that analysis has its uses or that debate and discussion can occasionally yield some valuable insights, but deep down you know that only action is real. Only action can make things happen. Only action leads to performance. Once a decision is made, you cannot not act. Others may worry that "there are still some things we don't know," but this doesn't seem to slow you. If the decision has been made to go across town, you know that the fastest way to get there is to go stoplight to stoplight. You are not going to sit around waiting until all the lights have turned green. Besides, in your view, action and thinking are not opposites. In fact, guided by your Activator theme, you believe that action is the best device for learning. You make a decision, you take action, you look at the result, and you learn. This learning informs your next action and your next. How can you grow if you have nothing to react to? Well, you believe you can't. You must put yourself out there. You must take the next step. It is the only way to keep your thinking fresh and informed. The bottom line is this: You know you will be judged not by what you say, not by what you think, but by what you get done. This does not frighten you. It pleases you." Buckingham, M.B., & Clifton D. (2001). Now, Discover Your Strengths. New York: The Free Press.

"Powerful Activator talents make you good at the starting line. Look for work environments that will reward you for getting people out of the blocks quickly." Clifton, D., Anderson, E., Schreiner, L. (2006). StrengthsQuest. New York: GALLUP PRESS.

"Where quick decision-making is valued and there is not a lot of hierarchial structure." Clifton, D., Anderson, E., Schreiner, L. (2006). StrengthsQuest. New York: GALLUP PRESS.

"Seek work in which you can make your own decisions and act upon them." "Activator: Clifton StrengthsFinder Theme." Business Journal. Gallup, n.d. Web. 12 Nov. 2015. Retrieved from: http://www.gallup.com/businessjournal/625/activator.aspx

When Activator is matched up with these additional themes, a person is uniquely built for peak performance in the following roles: Sellers/Persuaders/Motivators/Advocates (Stirs people into action [Activator + Command]), (Brings an aura of certainty and stability to give others comfort and security even during tough times [Activator +Command +Self-Assurance]), (Good at getting others to commit [Activator +Relator + Woo]); Closers (Good at getting others to commit [Activator +Relator + Woo]); Human Resources (Good at stirring people into action - Recruiter [Activator + Relator + Woo); Start Up / Turnarounds/ Entrepreneur (Initiates and organizes projects, makes things happen [Activator + Command])(extracted from Gallup Strengths Based Literature: SDI StrengthsFinder Theme Combinations and Their Potential Value to Society - Quick Reference Guide).

"Consider becoming an entrepreneur. Make a list of possible businesses you could start, grow, and sell once they show a profit. Understand that you may lose interest once an enterprise is so fine-tuned to the point that it runs on its own (StrengthsQuest, 245)." Clifton, D., Anderson, E., Schreiner, L. (2006). StrengthsQuest. New York: GALLUP PRESS.

Initiates and organizes projects; makes things happen; persuader; and stirs people into action. Start-up or turnaround situations. Sales - especially if they have Command as a theme in addition to Activator. Recruiter - especially if they have Relator and Woo as themes in addition to Activator (extracted from Gallup Strengths Based Literature: SDI Role and Function Guide)."

"Look for start-up or turn-around situations." "Activator: Clifton StrengthsFinder Theme." Business Journal. Gallup, n.d. Web. 12 Nov. 2015. Retrieved from: http://www.gallup.com/businessjournal/625/activator.aspx

Sellers/Persuaders/Motivators/Advocates/Closers/Human Resources (Recruiter) (extracted from Gallup Strengths Based Literature: SDI StrengthsFinder Theme Combinations and Their Potential Value to Society - Quick Reference Guide ).

Interior designer, artist, composer, musician, comedian, dancer, writer, actor, and musical director (if your SDS has 'Artistic')(SDI Course II - Talent Based Education Planning and Career Preparation, Lesson 15, extracted from StrengthsQuest, 297-298). Clifton, D., Anderson, E., Schreiner, L. (2006). StrengthsQuest. New York: GALLUP PRESS.

Teacher, clergy member, nurse, physical therapist, counselor, librarian, recreation director, speech therapist, athletic trainer, and social worker (if your SDS has 'Social') (SDI Course II - Talent Based Education Planning and Career Preparation, Lesson 15, extracted from StrengthsQuest, 297-298). Clifton, D., Anderson, E., Schreiner, L. (2006). StrengthsQuest. New York: GALLUP PRESS.

Lawyer, sales representative, journalist, public relations specialist, financial manager, personnel manager, athletic coach, referee, and real estate agent (and careers in the hospitality and travel industry) (if your SDS has 'Enterprising')(SDI Course II - Talent Based Education Planning and Career Preparation, Lesson 15, extracted from StrengthsQuest, 297-298). Clifton, D., Anderson, E., Schreiner, L. (2006). StrengthsQuest. New York: GALLUP PRESS.

"The genius of your Activator talent begins with the concept of action. You want action and you can make things happen. Most of all, the genius of your activator talent gives you the ability to see how to make things happen. Whereas others have ideas that only swim around in their minds, you can quickly see how to turn ideas into actions, programs, and services. This points to the greatest aspect of the genius of your Activator talent. You are creative and very innovative. Finally, you have a tremendous amount of motivation, energy and personal power when it comes to taking an idea and then putting it into action. You are particularly motivated to be innovative in turning your ideas into action, programs, and services. You are a dynamo in turning ideas into actions that generate revolutionary changes." Anderson, C. (2005). The Genius and Beauty Found Within: The Clifton StrengthsFinder Themes of Talent

Good at stirring people into action; Good at getting others to commit (extracted from Gallup Strengths Based Literature: SDI StrengthsFinder Theme Combinations and Their Potential Value to Society - Quick Reference Guide ).

"You can easily energize the plans and ideas of others. Consider partnering with focused, futuristic, strategic, or analytical people who will lend their direction and planning to your activation, thereby creating an opportunity to build consensus and get others behind the plan. By doing this, you complement each other." Tom Rath. StrengthsFinder 2.0 (Kindle Locations 487-489). Gallup Press.

Ability to take an idea and convert it into customers (starting from a non-existent company or customer base); Ability to build relationships and sell products (sellers, persuaders, motivators, advocates; Ability to close sales; Ability to recruit talent and organize personnel and corporate human relation processes (extracted from Gallup Strengths Based Literature: SDI Role and Theme Interdependency - Real Life Example: What talent is required to create an original idea, build/market/sell a product/service, and then secure/retain customers).

Who needs help from them: Analytical, Empathy, Deliberative, Futuristic, Harmony, Ideation, Includer, Intellection, Adaptability, Focus, Strategic (extracted from Gallup Strengths Based Literature: SDI Caution and Partner Guide).

“Understand that some supervisors and managers may feel threatened by your insistence on making decisions and acting without delay (StrengthsQuest, 245)." Clifton, D., Anderson, E., Schreiner, L. (2006). StrengthsQuest. New York: GALLUP PRESS.

"Take responsibility for your intensity by always asking for action when you are a part of a group. To avoid conflict later, ensure that your manager judges you on measurable outcomes rather than your process. Your process is not always pretty. Prepare a simple explanation as to why any decision, even the wrong one, will help you learn, and therefore will make the next decision more informed. Use it when people challenge you and tell you to slow down. Prepare a simple explanation as to why any decision, even the wrong one, will help you learn, and therefore will make the next decision more informed. Use it when people challenge you and tell you to slow down. Try to work only on committees that are action-oriented. Much committee work might prove very boring for you." "Activator: Clifton StrengthsFinder Theme." Business Journal. Gallup, n.d. Web. 12 Nov. 2015. Retrieved from: http://www.gallup.com/businessjournal/625/activator.aspx

"Give the reasons why your requests for action must be granted; otherwise, others might dismiss you as impatient and label you a "ready, fire, aim" person. Recognize that your "pushiness" might sometimes intimidate others. Partner with someone with a strong Strategic or Analytical theme. This person can help you see how high the cliff is before you fall off it. Avoid activity for activity's sake. If you want people to join in your activity, you will need to provide them with a purpose for their actions." "Activator: Clifton StrengthsFinder Theme." Business Journal. Gallup, n.d. Web. 12 Nov. 2015. Retrieved from: http://www.gallup.com/businessjournal/625/activator.aspx

Caution: Unchecked they can quickly stir up negativity when they get off track (extracted from Gallup Strengths Based Literature: SDI Caution and Partner Guide)."

They need help from: Strategic, Analytical, Focus, Futuristic (extracted from Gallup Strengths Based Literature: SDI Caution and Partner Guide).

Shadow Side Protectors for (ACTIVATOR): Teams you create (or join) should be well-rounded, because as individuals, we are not. A balanced team would include at least one person from each domain (Executing, Influencing, Relationship Building, and Strategic Thinking).The Leadership Strength Domains wheel will provide you the well rounded approach your team needs in most circumstances. However, be extra considerate when working with team members with certain themes like ACTIVATOR that could benefit greatly from a more specific shadow side protector. Shadow Side Protectors for ACTIVATOR are STRATEGIC and ANALYTICAL. When used in isolation, weaknesses can be revealed that must be protected against using the appropriate protectors. Without the help from these Shadow Side Protectors, those with ACTIVATOR can quickly stir up negativity when they get off track. Potential conflicts will arise between ACTIVATOR and DELIBERATIVE (extracted from Gallup Strengths Based Literature: SDI StrengthsFinder Theme Combinations and Their Potential Value to Society - Quick Reference Guide).

At work, make sure that your manager judges you on measurable outcomes rather than your process. Your process is not always pretty. You can transform innovative ideas into immediate action. Look for creative and original thinkers, and help them move their ideas from conceptual theory to concrete practice. Look for areas that are bogged down by discussion or blocked by barriers. End the stalemate by creating a plan to get things moving and spur others into action. You learn more from real experience than from theoretical discussions. To grow, consciously expose yourself to challenging experiences that will test your talents, skills, and knowledge. Remember that although your tenacity is powerful, it may intimidate some. Your Activator talents will be most effective when you have first earned others' trust and loyalty. Identify the most influential decision makers in your organization. Make it a point to have lunch with each of them at least once a quarter to share your ideas. They can support you in your activation and provide critical resources to make your ideas happen." Tom Rath. StrengthsFinder 2.0 (Kindle Locations 477-486). Gallup Press.

Purchase StrengthsFinder 2.0 by Tom Rath to learn more.

“Look for ways to be independent. Freedom and autonomy allow you to think about and act on sales opportunities without interference...Find secondary activities to keep you interested when you are in a holding pattern as part of a long-term sales cycle. Time when you have nothing to do is not good for you...Seek creative ways to keep your sales pipeline full. Proactively prospect and cold call to stay ahead of the game...Move quickly to identify solutions when your prospects or customers seem to be indecisive. This will rapidly build advocacy as people look to you for answers." Rutigliano, T. & Brim, B. (2010). Strengths Based Selling. New York: Gallup Press

“Ask this person what new goals or improvements should be achieved by your division. Select an area that fits and give her [or him] the responsibility for initiating and organizing the project. Let her know that you know she is a person who can make things happen and that you will be asking her for help at key times. Your expectations will energize her. Assign her to a team that is bogged down and talks more than it performs. She will stir them into action. When this person complains, listen carefully - you may learn something. But then get her on your side by talking about new initiatives that she can lead or new improvements she can make tomorrow. Do this quickly because, unchecked, she can quickly stir up negativity when she gets off track. Examine her other dominant themes. If she is strong in the Command talent, she may have the potential to sell and persuade very effectively. If she is also strong in Relator or Woo, she may become an excellent recruiter for you, drawing in the recruit and then pressing him to commit. To prevent her from running into too many obstacles, partner her with people strong in Strategic or Analytical talent. They can help her look around the corner. However, you may have to intercede for her in these partnerships so that her instinct to act is not stymied by their desire to project and analyze." Buckingham, Marcus; Clifton, Donald O. (2013-09-16). Now, Discover Your Strengths (p. 178). Gallup Press. Kindle Edition.

BUILD TRUST
"Action is what you are all about. Show people that you are someone whose ideals and principles are not just talk. Do something that promotes the values that are important to you. Make a difference. Demonstrate your integrity. Make your actions a reflection of your words. Action for action's sake is not enough. Honoring the desires of others is a way of demonstrating respect. Is this the direction they want to take? Are they willing to carry out what you start? Making certain that you are truly on their side, not merely promoting your own agenda, will build the trust and respect that allow you to lead." Rath, Tom; Conchie, Barry (2013-09-01). Strengths Based Leadership: Great Leaders, Teams, and Why People Follow (Kindle Locations 936-945). Gallup Press. Kindle Edition.

"Activator talents can be a catalyst for creating one-on-one relationships and then taking them to the next level. Is there someone you can help? Reach out and offer. Make the first move, and you can boost the number of people in your network or deepen a connection that leads to an important friendship. Your rapid actions, on behalf of another person, send a powerful message. By showing that you care, you can create bonds much more rapidly than idle words." Rath, Tom; Conchie, Barry (2013-09-01). Strengths Based Leadership: Great Leaders, Teams, and Why People Follow (Kindle Locations 936-945). Gallup Press. Kindle Edition.

Purchase Strengths Based Leadership: Great Leaders, Teams, and Why People Follow by Tom Rath and Barry Conchie to learn more.

Purchase Strengths Based Leadership: Great Leaders, Teams, and Why People Follow by Tom Rath and Barry Conchie to learn more.

Gallup's Clifton StrengthsFinder: "What are you naturally good at and how should that steer the direction of your life? Unfortunately, most people have little sense of their talents and strengths, much less the ability to build their lives around them. Instead, guided by their own parents, by their teachers, by their managers, and by psychology's fascination with pathology, they have become experts in their weaknesses and spent their lives trying to repair these flaws, while their strengths lie dormant and neglected (http://www.amazon.com/gp/product/0743201140?keywords=now%20discover%20your%20strengths&qid=1444273316&ref_=sr_1_1&sr=8-1)."

"Gallup research proves that people succeed when they focus on what they do best. When they identify their talents and develop them into strengths, people are more productive, perform better, and are more engaged. Marcus Buckingham, coauthor of the national bestseller First, Break All the Rules, and Donald O. Clifton, Former Chair of the Gallup International Research & Education Center, created a revolutionary program to help people identify their talents, build them into strengths, and enjoy consistent, near-perfect performance. StrengthsFinder^® is a 25-year, multimillion-dollar tool that helps identify the most prevalent human strengths (http://www.amazon.com/gp/product/0743201140?keywords=now%20discover%20your%20strengths&qid=1444273316&ref_=sr_1_1&sr=8-1 )."

"The program introduces 34 dominant "themes" with thousands of possible combinations, and reveals how they can best be translated into personal and career success (http://www.amazon.com/gp/product/0743201140?keywords=now%20discover%20your%20strengths&qid=1444273316&ref_=sr_1_1&sr=8-1 )."

The premise of Now, Discover Your Strengths, is that the most effective method for motivating people is to build on their strengths rather than correcting their weaknesses. Buckingham, M.B., & Clifton D. (2001). Now, Discover Your Strengths. New York: The Free Press.

More than 10 million people have reportedly taken the assessment and the Now, Discover Your Strengths page on Amazon has over 600 reviews with StrengthsFinder 2.0 having over 2,300 reviews.

Relevant Marketplace Proof - The Clifton StrengthsFinder and StrengthsQuest programs have been instituted into a number of universities like the University of Minnesota (http://www.dowhatmatters.umn.edu/), Baylor University (http://www.baylor.edu/strengths/index.php?id=27417), and The George Washington University (http://www.baylor.edu/strengths/index.php?id=27417). In 2015, the Clifton Foundation and Gallup gifted $30 million to the University of Nebraska-Lincoln to establish the Don Clifton Strengths Institute http://newsroom.unl.edu/releases/2015/06/05/Clifton+Foundation,+Gallup+donate+$30M+to+UNL+CBA+for+Don+Clifton+Strengths+Institute . It will house the world's largest Strengths Lab set to open in 2017. Reports (http://www.dowhatmatters.umn.edu/sites/default/files/Strengths%20Report%20Final%20Report%20August%202014%20(1).pdf), studies (https://www.strengths.umn.edu/strengths-research/results) and testimonials (https://www.strengths.umn.edu/testimonials#50) exist for how these programs are impacting college students. Companies like Facebook use the CliftonStrengthsFinder too. "Facebook hires smart people independent of available job openings. After hiring someone it likes, engineer or business operative, Facebook will ID this person's talents with something called the Clifton StrengthsFinder, and then create a job using that information." How Facebook Managed 3,000 Twenty-Somethings Into A $100 Billion Company. Retrieved from http://www.businessinsider.com/facebooks-100- billion-management-secrets-2012-3#ixzz2z6vkk2GE

"People especially talent in the Command theme have presence. They can take control of a situation and make decisions." (Clifton StrengthsFinder^® Quick Reference Card)

"Command leads you to take charge. Unlike some people, you feel no discomfort with imposing your views on others. On the contrary, once your opinion is formed, you need to share it with others. Once your goal is set, you feel restless until you have aligned others with you. You are not frightened by confrontation; rather, you know that confrontation is the first step toward resolution. Whereas others may avoid facing up to life's unpleasantness, you feel compelled to present the facts or the truth, no matter how unpleasant it may be. You need things to be clear between people and challenge them to be clear-eyed and honest. You push them to take risks. You may even intimidate them. And while some may resent this, labeling you opinionated, they often willingly hand you the reins. People are drawn toward those who take a stance and ask them to move in a certain direction. Therefore, people will be drawn to you. You have presence. You have Command." Buckingham, M.B., & Clifton D. (2001). Now, Discover Your Strengths. New York: The Free Press.

“Careers that offer upward mobility. You probably are unlikely to be intimidated by others - including people in positions considered superior to yours (StrengthsQuest, 250)." Clifton, D., Anderson, E., Schreiner, L. (2006). StrengthsQuest. New York: GALLUP PRESS.

"Assume a role that permits you to create and control your own and others' work. Environment that encourage your leadership will bring out your best (StrengthsQuest, 250)." Clifton, D., Anderson, E., Schreiner, L. (2006). StrengthsQuest. New York: GALLUP PRESS.

"Your comfort in 'calling the shots' can be especially useful in crises. Environments that regularly deal with crises or rapid decision making (StrengthsQuest, 250)." Clifton, D., Anderson, E., Schreiner, L. (2006). StrengthsQuest. New York: GALLUP PRESS.

Leader - Can jar a project loose or get things moving again; persuader; not a head nodder; good at evaluating what is going on; good at passing on bad news in tough situations. Selling or Non-profits (extracted from Gallup Strengths Based Literature: SDI Role and Function Guide).

"Law, sales, politics, or theatre (StrengthsQuest, 250)." Clifton, D., Anderson, E., Schreiner, L. (2006). StrengthsQuest. New York: GALLUP PRESS.

"Seek roles in which you will be asked to persuade others. Consider whether selling would be a good career for you. You will always be ready to confront. Practice the words, the tone, and the techniques that will turn your ability to confront into real persuasiveness. In your relationships, seize opportunities to speak plainly and directly about sensitive subjects. Your unwillingness to hide from the truth can become a source of strength and constancy for your colleagues and friends. Strive to become known as a candid person. Help your colleagues and friends make commitments. You can provide the spark that will inspire them to act. Find a cause you believe in and support it. You might discover yourself at your best when defending a cause in the face of resistance." "Command: Clifton StrengthsFinder Theme." Business Journal. Gallup, n.d. Web. 12 Nov. 2015. Retrieved from: http://www.gallup.com/businessjournal/640/command.aspx

Interior designer, artist, composer, musician, comedian, dancer, writer, actor, and musical director (if your SDS has 'Artistic')(SDI Course II - Talent Based Education Planning and Career Preparation, Lesson 15, extracted from StrengthsQuest, 297-298). Clifton, D., Anderson, E., Schreiner, L. (2006). StrengthsQuest. New York: GALLUP PRESS.

Lawyer, sales representative, journalist, public relations specialist, financial manager, personnel manager, athletic coach, referee, and real estate agent (and careers in the hospitality and travel industry) (if your SDS has 'Enterprising')(SDI Course II - Talent Based Education Planning and Career Preparation, Lesson 15, extracted from StrengthsQuest, 297-298). Clifton, D., Anderson, E., Schreiner, L. (2006). StrengthsQuest. New York: GALLUP PRESS.

"The genius of your Command talent begins with the fact that you can and will impact others, and you will do so with great power. Your genius strength of Command gives you great courage to boldly enter into a crisis and dangerous situations. It is as if you have even more clarity of thought about what needs to be done when there is an emergency. You have the courage to step in and take charge when people are threatened and when there are threatening circumstance. In emergencies, you have clarity, a willingness to voice your ideas and people appreciate your willingness to step up and confront dangers. In these situations you will impact all around you. Similarly, you are willing to see the way through conflicts and misunderstandings by bringing to light what is often hidden. While some get nervous because you can be so powerful, everyone is grateful when your strength of command addresses emergencies, crises, conflicts, and danger." Anderson, C. (2005). The Genius and Beauty Found Within: The Clifton StrengthsFinder Themes of Talent

Ability to take an idea and convert it into customers (starting from a non-existent company or customer base); Ability to lead existing companies (once the first product or service is established and customers exist); Ability to build relationships and sell products (sellers, persuaders, motivators, advocates); Ability to provide quality customer service; Ability to advocate and drive corporate social responsibility initiatives (extracted from Gallup Strengths Based Literature: SDI Role and Theme Interdependency - Real Life Example: What talent is required to create an original idea, build/market/sell a product/service, and then secure/retain customers).

Who needs help from them: Deliberative, Empathy, Harmony, Includer (extracted from Gallup Strengths Based Literature: SDI Caution and Partner Guide)."

Caution: Do not supervise closely; be firm and help them get over mistakes quickly; do not push them to be empathetic or polite (extracted from Gallup Strengths Based Literature: SDI Caution and Partner Guide).

"Ask people for their opinions. Sometimes your candor will prove intimidating, causing others to tread very lightly for fear of your reaction. Watch for this. If necessary, explain that you are candid simply because it feels so uncomfortable to keep things bottled up, not because you want to frighten other people into silence. Partner with someone with a strong Woo or Empathy theme. Some obstacles do not need to be confronted; they can be circumvented. This person can help you to circumvent obstacles through relationships." "Command: Clifton StrengthsFinder Theme." Business Journal. Gallup, n.d. Web. 12 Nov. 2015. Retrieved from: http://www.gallup.com/businessjournal/640/command.aspx

They need help from: Woo, Empathy (extracted from Gallup Strengths Based Literature: SDI Caution and Partner Guide)."

Shadow Side Protectors for (COMMAND): Teams you create (or join) should be well-rounded, because as individuals, we are not. A balanced team would include at least one person from each domain (Executing, Influencing, Relationship Building, and Strategic Thinking). The Leadership Strength Domains wheel will provide you the well rounded approach your team needs in most circumstances. However, be extra considerate when working with team members with certain themes like COMMAND that could benefit greatly from a more specific shadow side protector. Shadow Side Protectors for COMMAND are WOO and EMPATHY. When used in isolation, weaknesses can be revealed that must be protected against using the appropriate protectors. Without the help from these Shadow Side Protectors, those with COMMAND become bossy (extracted from Gallup Strengths Based Literature: SDI StrengthsFinder Theme Combinations and Their Potential Value to Society - Quick Reference Guide)

"In your relationships, seize opportunities to speak plainly and directly about sensitive subjects. Your unwillingness to hide from the truth can become a source of strength and constancy for your colleagues and friends. Strive to become known as a candid person. Ask people for their opinions. Sometimes your candor will be intimidating, causing others to tread lightly for fear of your reaction. Watch for this. If necessary, explain that you are upfront simply because it feels uncomfortable to keep things bottled up, not because you want to frighten other people into silence...Your "take charge" attitude steadies and reassures others in times of crisis. When faced with a particularly trying challenge, use your Command talents to assuage others' fears and convince them you have things under control...Step up and break bottlenecks. Others count on your natural decisiveness to get things moving. When you remove roadblocks, you often create new momentum and success that would not have existed without you." Tom Rath. StrengthsFinder 2.0 (Kindle Locations 715-720). Gallup Press.

Purchase StrengthsFinder 2.0 by Tom Rath to learn more.

“You are likely to be direct and outspoken. Moving quickly to the close may come naturally as you get to the heart of the matter. Be mindful that your natural presence can be intimidating to some. Take a moment to tailor your approach when necessary...Step up and break bottlenecks. You get customers moving, so use that decisive force to get them to say yes...Control discussions, address vital points on the agenda, and summarize key objectives as you assess opportunities, negotiate, and move people toward a decision. Prospects are likely to appreciate your to-the-point, make-it-happen style...You have a compelling presence, so ask for in-person meetings with customers, especially in your initial interactions. You are more likely to move face-to-face sales opportunities forward." Rutigliano, T. & Brim, B. (2010). Strengths Based Selling. New York: Gallup Press.

“When you need to jar a project loose and get things moving again or when people need to be persuaded, ask this person to take charge. Always ask him [or her] for evaluations of what is happening in your organization. He is most likely to give you a straight answer. In the same vein, look to him to raise ideas different from your own. He isn't likely to be a head nodder. As much as you can, give him the room to lead and make decisions. He will not like to be supervised closely. If he starts empire building, upsetting colleagues, veering from focus, or ignoring his commitments, meet him head-on. Confront him directly with specific examples. Take firm action and, if necessary, require immediate restitution. Then arrange for him to be productive as soon as possible. He will get over his mistake quickly, and so should you. Never threaten him unless you are 100 percent ready to follow through. This person may intimidate others with his up-front, assertive style. You may need to weigh whether or not the contribution of this person who makes things happen justifies the occasional ruffled feather. Rather than pushing him to learn how to be empathic and polite, your time may be better spent helping his colleagues understand that his assertiveness is part of what makes him effective - as long as he remains assertive rather than aggressive or offensive." Buckingham, Marcus; Clifton, Donald O. (2013-09-16). Now, Discover Your Strengths (p. 183). Gallup Press. Kindle Edition.

BUILD TRUST

"Because you're known for saying what you think, others trust that you won't play games. They can take what you say at face value, and they can be confident that you won't change your stripes once they've left the room. This directness builds trust, and trust builds relationships. Examine the correlations between your stated values and your actions. Are they consistent? Do they demonstrate integrity? Jot down the values that are most important to you. Can you think of recent examples of actions you have taken that confirm the integrity of your beliefs? Make this "walk the talk" checklist a regular part of your self-assessment, and ensure that others should trust what you say and respect your actions." Rath, Tom; Conchie, Barry (2013-09-01). Strengths Based Leadership: Great Leaders, Teams, and Why People Follow (Kindle Locations 1105-1114). Gallup Press. Kindle Edition.

"You feel things intensely and are capable of expressing great emotion. Do what you do naturally. Tell people how you feel and why they are important to you. Express the connection that others may be too reserved to say out loud. Your saying it first may free them to acknowledge that the feeling is mutual. And even if they are not there yet, you can launch the opportunity for a meaningful relationship. An expression of genuine caring, affection, or regard can be a powerful step toward initiating or deepening a bond between a leader and a follower. You use strong words. Express your sentiments to form a bond with others who will value what you stand for as a human being. Significant relationships are often formed on the basis of shared values, so stating your beliefs or passions can be a way for others to "find" you as a potential friend and champion. Invite others to join you based on your strong feelings and passionate beliefs - they may need the nudge. Sometimes others see the tough exterior of an individual with high Command and assume it's an impenetrable shell that protects him or her from all hurt. They may feel vulnerable and see you as invulnerable. Yet relationships depend on mutual vulnerability. Be open. Share your own pain and struggles. Letting others see the soft underbelly gives them equal power in the relationship and demonstrates trust." Rath, Tom; Conchie, Barry (2013-09-01). Strengths Based Leadership: Great Leaders, Teams, and Why People Follow (Kindle Locations 1105-1114). Gallup Press. Kindle Edition.

Purchase Strengths Based Leadership: Great Leaders, Teams, and Why People Follow by Tom Rath and Barry Conchie to learn more.

Purchase Strengths Based Leadership: Great Leaders, Teams, and Why People Follow by Tom Rath and Barry Conchie to learn more.

Gallup's Clifton StrengthsFinder: "What are you naturally good at and how should that steer the direction of your life? Unfortunately, most people have little sense of their talents and strengths, much less the ability to build their lives around them. Instead, guided by their own parents, by their teachers, by their managers, and by psychology's fascination with pathology, they have become experts in their weaknesses and spent their lives trying to repair these flaws, while their strengths lie dormant and neglected (http://www.amazon.com/gp/product/0743201140?keywords=now%20discover%20your%20strengths&qid=1444273316&ref_=sr_1_1&sr=8-1)."

"Gallup research proves that people succeed when they focus on what they do best. When they identify their talents and develop them into strengths, people are more productive, perform better, and are more engaged. Marcus Buckingham, coauthor of the national bestseller First, Break All the Rules, and Donald O. Clifton, Former Chair of the Gallup International Research & Education Center, created a revolutionary program to help people identify their talents, build them into strengths, and enjoy consistent, near-perfect performance. StrengthsFinder^® is a 25-year, multimillion-dollar tool that helps identify the most prevalent human strengths (http://www.amazon.com/gp/product/0743201140?keywords=now%20discover%20your%20strengths&qid=1444273316&ref_=sr_1_1&sr=8-1 )."

"The program introduces 34 dominant "themes" with thousands of possible combinations, and reveals how they can best be translated into personal and career success (http://www.amazon.com/gp/product/0743201140?keywords=now%20discover%20your%20strengths&qid=1444273316&ref_=sr_1_1&sr=8-1 )."

The premise of Now, Discover Your Strengths, is that the most effective method for motivating people is to build on their strengths rather than correcting their weaknesses. Buckingham, M.B., & Clifton D. (2001). Now, Discover Your Strengths. New York: The Free Press.

More than 10 million people have reportedly taken the assessment and the Now, Discover Your Strengths page on Amazon has over 600 reviews with StrengthsFinder 2.0 having over 2,300 reviews.

Relevant Marketplace Proof - The Clifton StrengthsFinder and StrengthsQuest programs have been instituted into a number of universities like the University of Minnesota (http://www.dowhatmatters.umn.edu/), Baylor University (http://www.baylor.edu/strengths/index.php?id=27417), and The George Washington University (http://www.baylor.edu/strengths/index.php?id=27417). In 2015, the Clifton Foundation and Gallup gifted $30 million to the University of Nebraska-Lincoln to establish the Don Clifton Strengths Institute http://newsroom.unl.edu/releases/2015/06/05/Clifton+Foundation,+Gallup+donate+$30M+to+UNL+CBA+for+Don+Clifton+Strengths+Institute . It will house the world's largest Strengths Lab set to open in 2017. Reports (http://www.dowhatmatters.umn.edu/sites/default/files/Strengths%20Report%20Final%20Report%20August%202014%20(1).pdf), studies (https://www.strengths.umn.edu/strengths-research/results) and testimonials (https://www.strengths.umn.edu/testimonials#50) exist for how these programs are impacting college students. Companies like Facebook use the CliftonStrengthsFinder too. "Facebook hires smart people independent of available job openings. After hiring someone it likes, engineer or business operative, Facebook will ID this person's talents with something called the Clifton StrengthsFinder, and then create a job using that information." How Facebook Managed 3,000 Twenty-Somethings Into A $100 Billion Company. Retrieved from http://www.businessinsider.com/facebooks-100- billion-management-secrets-2012-3#ixzz2z6vkk2GE

"People strong in the Communication theme generally find it easy to put their thoughts into words. They are good conversationalists and presenters." (Clifton StrengthsFinder^® Quick Reference Card)

"You like to explain, to describe, to host, to speak in public, and to write. This is your communication theme at work. Ideas are a dry beginning. Events are static. You feel a need to bring them to life, to energize them, to make them exciting and vivid. And so you turn events into stories and practice telling them. You take the dry idea and enliven it with images and examples and metaphors. You believe that most people have a very short attention span. They are bombarded by information, but very little of it survives. You want your information -- whether an idea, an event, a product's features and benefits, a discovery, or a lesson -- to survive. You want to divert their attention toward you and then capture it, lock it in. This is what drives your hunt for the perfect phrase. This is what draws you toward dramatic words and powerful word combinations. This is why people like to listen to you. Your word pictures pique their interest, sharpen their world, and inspire them to act." Buckingham, M.B., & Clifton D. (2001). Now, Discover Your Strengths. New York: The Free Press.

"Opportunities to serve as the spokesperson for an organization, product, political candidate, company, school district, hospital, or elected official (StrengthsQuest, 251)." Clifton, D., Anderson, E., Schreiner, L. (2006). StrengthsQuest. New York: GALLUP PRESS.

"Environments that allow for significant social interaction on a daily basis...steer clear of environments that do not offer this opportunity, as they might drain your energy (StrengthsQuest, 251)." Clifton, D., Anderson, E., Schreiner, L. (2006). StrengthsQuest. New York: GALLUP PRESS.

"Cooperative, interactive, educational, and political environments (StrengthsQuest, 251)." Clifton, D., Anderson, E., Schreiner, L. (2006). StrengthsQuest. New York: GALLUP PRESS.

When Communication is matched up with these additional themes, a person is uniquely built for peak performance in the following roles: Networkers (able to carry on conversations at social gatherings/dinners/events to help entertain prospects or customers); Event or Meeting Presenter/Entertainment (good at storytelling, entertaining prospects and customers, good at public speaking); Leader (culture builder); Content and Presentation Creation (writing or brainstorming flow of a presentation, good at storytelling and building a culture); Team and Culture Builders (able to convey and share the desired environmental characteristics with words) (extracted from Gallup Strengths Based Literature: SDI StrengthsFinder Theme Combinations and Their Potential Value to Society - Quick Reference Guide).

Presenter, Networker, Storyteller - assists specialists with presentation building [and sometimes even delivering the presentations]; culture builder; able to carry on conversations at social gathers/dinners/events to help entertain prospects or customers; good at helping plan entertainment and messaging at events; possibly good at writing or public speaking. Teaching, sales, marketing, ministry, or media (extracted from Gallup Strengths Based Literature: SDI Role and Function Guide).

"Story tellers such as stand-up comedians, actors, motivational speakers, teachers, public relations specialists, politicians, ministers, and corporate trainers (StrengthsQuest, 251)." Clifton, D., Anderson, E., Schreiner, L. (2006). StrengthsQuest. New York: GALLUP PRESS.

"You will always do well in roles in which you are paid to capture people's attention. Your strengths will probably flourish in teaching, sales, marketing, ministry, or the media. Start a collection of stories or phrases that resonate with you. For example, cut out magazine articles that move you, or write down powerful word combinations. Practice telling these stories or saying these words by yourself, out loud. Listen to yourself actually saying the words. Refine. When you are presenting, listen closely to your audience. Watch their reactions to each part of your presentation. You will see that some parts prove especially engaging. After the presentation, take time to identify the parts that particularly caught the audience's attention. Re-draft your next presentations around these highlights." "Communication: Clifton StrengthsFinder Theme." Business Journal. Gallup, n.d. Web. 12 Nov. 2015. Retrieved from: http://www.gallup.com/businessjournal/643/communication.aspx

Interior designer, artist, composer, musician, comedian, dancer, writer, actor, and musical director (if your SDS has 'Artistic')(SDI Course II - Talent Based Education Planning and Career Preparation, Lesson 15, extracted from StrengthsQuest, 297-298). Clifton, D., Anderson, E., Schreiner, L. (2006). StrengthsQuest. New York: GALLUP PRESS.

Teacher, clergy member, nurse, physical therapist, counselor, librarian, recreation director, speech therapist, athletic trainer, and social worker (if your SDS has 'Social') (SDI Course II - Talent Based Education Planning and Career Preparation, Lesson 15, extracted from StrengthsQuest, 297-298). Clifton, D., Anderson, E., Schreiner, L. (2006). StrengthsQuest. New York: GALLUP PRESS.

Lawyer, sales representative, journalist, public relations specialist, financial manager, personnel manager, athletic coach, referee, and real estate agent (and careers in the hospitality and travel industry) (if your SDS has 'Enterprising')(SDI Course II - Talent Based Education Planning and Career Preparation, Lesson 15, extracted from StrengthsQuest, 297-298). Clifton, D., Anderson, E., Schreiner, L. (2006). StrengthsQuest. New York: GALLUP PRESS.

"The genius of your Communication talent is found in the profound fact that you can find words for your thoughts and your feelings. Whereas many people have lots of good ideas, they often stumble in finding the words that capture and convey their good thoughts. Even more people suffer from not being able to find the words that best describe and transmit their feelings. Yet, you can do this with ease. But the genius of your Communication talent doesn't end with your ability to find words for your thoughts and feelings. You can find words for the thoughts and feelings of others. This means that in interactions, you can help other people express their thoughts and feelings as is seen in the way that you can often complete people's sentences or find the word that they cannot find in expressing their feelings. As a result of these aspects of the genius of your Communication talent, you can form deep, meaningful and bonded relationships and help others do the same." Anderson, C. (2005). The Genius and Beauty Found Within: The Clifton StrengthsFinder Themes of Talent

Ability to market and advertise products (specifically Networking, event entertainment, content and presentation creators); Ability to build relationships and sell products (sellers, persuaders, motivators, advocates), content and presentation creators; Ability to manage or supervise talent (culture builders); Ability to lead existing companies (once the first product or service is established and customers exist) (extracted from Gallup Strengths Based Literature: SDI Role and Theme Interdependency - Real Life Example: What talent is required to create an original idea, build/market/sell a product/service, and then secure/retain customers).

Who needs help from them: Connectedness, Analytical, Intellection, Strategic, Futuristic (extracted from Gallup Strengths Based Literature: SDI Caution and Partner Guide)."

Caution: Do not fail to ask them about their life and experiences. Avoid remedial beginner classes for public speaking (extracted from Gallup Strengths Based Literature: SDI Caution and Partner Guide).

"Practice. Improvisation has a certain appeal, but, in general, an audience will respond best to a presenter who knows where he or she is headed. Counter intuitively, the more prepared you are, the more natural your improvisations will appear. Volunteer for opportunities to present. You can become known as someone who helps people express their thoughts and ambitions in a captivating way." "Communication: Clifton StrengthsFinder Theme." Business Journal. Gallup, n.d. Web. 12 Nov. 2015. Retrieved from: http://www.gallup.com/businessjournal/643/communication.aspx

Teams you create (or join) should be well-rounded, because as individuals, we are not. A balanced team would include at least one person from each domain (Executing, Influencing, Relationship Building, and Strategic Thinking). The Leadership Strength Domains wheel will provide you the well rounded approach your team needs in most circumstances.

They need help from: ? (extracted from Gallup Strengths Based Literature: SDI Caution and Partner Guide)." >

“Start a collection of stories or phrases that resonate with you. For example, cut out magazine articles that move you, or write down powerful word combinations. Practice telling these stories or saying these words out loud, by yourself. Listen to yourself actually saying the words. Refine. When you are presenting, pay close attention to your audience. Watch their reactions to each part of your presentation. You will notice that some parts are especially engaging. Afterwards, take time to identify the moments that particularly caught the audience's attention. Draft your next presentation around these highlights...Your Communication talents can be highly effective when your message has substance. Don't rely on your talents alone; take your communication to the level of strength by developing your knowledge and expertise in specific areas. You are gifted in fostering dialogue among peers and colleagues. Use your Communication talents to summarize the various points in a meeting and to build consensus by helping others see what they have in common." Tom Rath. StrengthsFinder 2.0 (Kindle Locations 765-770). Gallup Press.

Purchase StrengthsFinder 2.0 by Tom Rath to learn more.

"Develop an effective catchphrase that drives the point of your sales approach home. You may find that prospecting is more productive when prospects remember your message...Tell stories based on customer experiences. Prospects and customers alike may be more attentive when you tell stories that have relevance to their culture...Be aware of what form of communication works best with each customer. Use that information to customize your message for your target audience...You enjoy talking, so make sure your sales efforts are interactive rather than one-sided. As you assess your opportunities and look for solutions with customers, ask questions and listen." Rutigliano, T. & Brim, B. (2010). Strengths Based Selling. New York: Gallup Press.

“Explore with this person how her [or his] communication strengths can be developed so she can make an even more significant contribution to the organization. She finds it easy to carry on a conversation. Ask her to come to social gatherings, dinners, or any events where you want to entertain prospects or customers. Ask her to learn the folklore, the stories of interesting events within your organization, and then give her the opportunity to tell these stories to her colleagues. She will help bring your culture to life, and thereby strengthen it. Take the time to hear about her life and experiences. She will enjoy the telling. You will enjoy the listening. And your relationship will be closer because of it. Discuss your plans with her for your organization's social events. She is likely to have good ideas both for entertainment and for what should be communicated at the event. Ask her to help some of the specialists in your organization make more engaging presentations. In some situations she should actually make the presentation for the specialist. If you send her to public speaking training, make sure to place her in a small class with advanced students and a top-level trainer. She will quickly chafe in a remedial beginners class." Buckingham, Marcus; Clifton, Donald O. (2013-09-16). Now, Discover Your Strengths (p. 184). Gallup Press. Kindle Edition.

BUILD TRUST
"You are able to use language to "spin" and to manipulate. But this is wearying over time. Remember that while spin can be persuasive in the short term, it exacts an emotional price. Make sure that you are not only effective, but ethical. Mutual respect is yours to build. Help people appreciate each other. Spend time "advertising" what they truly do well and what they are capable of contributing. Bear in mind that genuine praise encourages people, but false praise undermines them and is not taken seriously. Speak the same way about people to their faces as you do when they are not around. The consistency and honor of your words convey your integrity and shape the trust you build." Rath, Tom; Conchie, Barry (2013-09-01). Strengths Based Leadership: Great Leaders, Teams, and Why People Follow (Kindle Locations 1142-1152). Gallup Press. Kindle Edition.

SHOW COMPASSION
"You have the power to capture people's emotions and put words to what they feel - sometimes words they cannot find themselves. This naturally draws others to you. So ask questions. Try to pinpoint the key issues people are trying to communicate, what joys or struggles they want to convey. Then give voice to those feelings. Helping people find the words to describe feelings is a powerful way to get them to express and process their own emotions, and it can support them on the way to making a plan of action. Language is a clue to culture. In any group, from a family to a corporation, think about what the words you use suggest. Names convey expectations. Do you tag your weekly meetings "department meetings," "staff meetings," "team meetings," "quality meetings"? Are they held in a "meeting room," a "conference room," a "break room," a "training center," or a "learning center"? Do you frame questions positively to help others see how much you care?" Rath, Tom; Conchie, Barry (2013-09-01). Strengths Based Leadership: Great Leaders, Teams, and Why People Follow (Kindle Locations 1142-1152). Gallup Press. Kindle Edition.

PROVIDE STABILITY
Purchase Strengths Based Leadership: Great Leaders, Teams, and Why People Follow by Tom Rath and Barry Conchie to learn more.

CREATE HOPE
Purchase Strengths Based Leadership: Great Leaders, Teams, and Why People Follow by Tom Rath and Barry Conchie to learn more.

Gallup's Clifton StrengthsFinder: "What are you naturally good at and how should that steer the direction of your life? Unfortunately, most people have little sense of their talents and strengths, much less the ability to build their lives around them. Instead, guided by their own parents, by their teachers, by their managers, and by psychology's fascination with pathology, they have become experts in their weaknesses and spent their lives trying to repair these flaws, while their strengths lie dormant and neglected (http://www.amazon.com/gp/product/0743201140?keywords=now%20discover%20your%20strengths&qid=1444273316&ref_=sr_1_1&sr=8-1 )."

"Gallup research proves that people succeed when they focus on what they do best. When they identify their talents and develop them into strengths, people are more productive, perform better, and are more engaged. Marcus Buckingham, coauthor of the national bestseller First, Break All the Rules, and Donald O. Clifton, Former Chair of the Gallup International Research & Education Center, created a revolutionary program to help people identify their talents, build them into strengths, and enjoy consistent, near-perfect performance. StrengthsFinder^® is a 25-year, multimillion-dollar tool that helps identify the most prevalent human strengths (http://www.amazon.com/gp/product/0743201140?keywords=now%20discover%20your%20strengths&qid=1444273316&ref_=sr_1_1&sr=8-1 )."

"The program introduces 34 dominant "themes" with thousands of possible combinations, and reveals how they can best be translated into personal and career success (http://www.amazon.com/gp/product/0743201140?keywords=now%20discover%20your%20strengths&qid=1444273316&ref_=sr_1_1&sr=8-1 )."

The premise of Now, Discover Your Strengths, is that the most effective method for motivating people is to build on their strengths rather than correcting their weaknesses. Buckingham, M.B., & Clifton D. (2001). Now, Discover Your Strengths. New York: The Free Press.

More than 10 million people have reportedly taken the assessment and the Now, Discover Your Strengths page on Amazon has over 600 reviews with StrengthsFinder 2.0 having over 2,300 reviews.

Relevant Marketplace Proof - The Clifton StrengthsFinder and StrengthsQuest programs have been instituted into a number of universities like the University of Minnesota (http://www.dowhatmatters.umn.edu/), Baylor University (http://www.baylor.edu/strengths/index.php?id=27417), and The George Washington University (http://www.baylor.edu/strengths/index.php?id=27417). In 2015, the Clifton Foundation and Gallup gifted $30 million to the University of Nebraska-Lincoln to establish the Don Clifton Strengths Institute http://newsroom.unl.edu/releases/2015/06/05/Clifton+Foundation,+Gallup+donate+$30M+to+UNL+CBA+for+Don+Clifton+Strengths+Institute . It will house the world's largest Strengths Lab set to open in 2017. Reports (http://www.dowhatmatters.umn.edu/sites/default/files/Strengths%20Report%20Final%20Report%20August%202014%20(1).pdf), studies (https://www.strengths.umn.edu/strengths-research/results) and testimonials (https://www.strengths.umn.edu/testimonials#50) exist for how these programs are impacting college students. Companies like Facebook use the CliftonStrengthsFinder too. "Facebook hires smart people independent of available job openings. After hiring someone it likes, engineer or business operative, Facebook will ID this person's talents with something called the Clifton StrengthsFinder, and then create a job using that information." How Facebook Managed 3,000 Twenty-Somethings Into A $100 Billion Company. Retrieved from http://www.businessinsider.com/facebooks-100- billion-management-secrets-2012-3#ixzz2z6vkk2GE

"People strong in the Competition theme measure their progress against the performance of others. They strive to win first place and revel in contests." (Clifton StrengthsFinder^® Quick Reference Card)

"Competition is rooted in comparison. When you look at the world, you are instinctively aware of other people's performance. Their performance is the ultimate yardstick. No matter how hard you tried, no matter how worthy your intentions, if you reached your goal but did not outperform your peers, the achievement feels hollow. Like all competitors, you need other people. You need to compare. If you can compare, you can compete, and if you can compete, you can win. And when you win, there is no feeling quite like it. You like measurement because it facilitates comparisons. You like other competitors because they invigorate you. You like contests because they must produce a winner. You particularly like contests where you know you have the inside track to be the winner. Although you are gracious to your fellow competitors and even stoic in defeat, you don't compete for the fun of competing. You compete to win. Over time you will come to avoid contests where winning seems unlikely." Buckingham, M.B., & Clifton D. (2001). Now, Discover Your Strengths. New York: The Free Press.

"Environments that challenge you and in which your success can be quantified with scores, ratings, and rankings. Avoid situations lacking meaningful, objective measurement criteria, as you often desire a 'yardstick' with which you can measure your progress and compare it to that of others (StrengthsQuest, 252)." Clifton, D., Anderson, E., Schreiner, L. (2006). StrengthsQuest. New York: GALLUP PRESS.

"Decide whether you prefer to compete as an individual or as a team member. Select employment that matches your preferences either for total or shared control over final results (StrengthsQuest, 252)." Clifton, D., Anderson, E., Schreiner, L. (2006). StrengthsQuest. New York: GALLUP PRESS.

"Environments that reward your achievement and offer status or prestige are likely to bring out your best (StrengthsQuest, 252)." Clifton, D., Anderson, E., Schreiner, L. (2006). StrengthsQuest. New York: GALLUP PRESS.

"Select work environments in which you can measure your achievements. You might never be able to discover how good you can be without competing. List the performance scores that can help you know where you stand every day. What scores should you pay attention to daily? Identify an achieving person against whom you can measure your own achievement. If there is more than one, list all the people with whom you currently compete. Without measurement, how will you know if you won? Take the time to celebrate your wins. In your world, there is no victory without celebration. Seek competitive friends. Try to turn ordinary tasks into competitive games. You will get more done this way. When you win, take the time to investigate why you won. Counter intuitively, you can learn a great deal more from a victory than from a loss." "Competition: Clifton StrengthsFinder Theme." Business Journal. Gallup, n.d. Web. 12 Nov. 2015. Retrieved from: http://www.gallup.com/businessjournal/646/competition.aspx

When Competition is matched up with these additional themes, a person is uniquely built for peak performance in the following roles: Competitors/Producers (thrives on the pursuit of goals tied to a competition)(extracted from Gallup Strengths Based Literature: SDI StrengthsFinder Theme Combinations and Their Potential Value to Society - Quick Reference Guide).

Producer - Record breakers; doesn't like losing; enjoys contests against others or self (extracted from Gallup Strengths Based Literature: SDI Role and Function Guide).

"Sales reps, politicians, lawyers, athletes, and business leaders (StrengthsQuest, 252)." Clifton, D., Anderson, E., Schreiner, L. (2006). StrengthsQuest. New York: GALLUP PRESS.

Lawyer, sales representative, journalist, public relations specialist, financial manager, personnel manager, athletic coach, referee, and real estate agent (and careers in the hospitality and travel industry) (if your SDS has 'Enterprising')(SDI Course II - Talent Based Education Planning and Career Preparation, Lesson 15, extracted from StrengthsQuest, 297-298). Clifton, D., Anderson, E., Schreiner, L. (2006). StrengthsQuest. New York: GALLUP PRESS.

"The genius of your Competition talent begins with the tremendous energy, drive and determination within you. You want to succeed. You demand success for yourself and you measure that success in terms of where you stand in comparison to others. For you, second place is sometimes seen as another word for "loser". But the drive to win, succeed and achieve isn't focused on you alone. This can be a basis for leadership and impacting the lives of others. First, your "win attitude" is a model for others. Second, your competition is often turned into being a source of inspiration for others. And finally, you can use your competition talent to stimulate others to strive for higher levels of performance and productivity. You are someone who grabs the attention of others and they begin to believe that they too can achieve." Anderson, C. (2005). The Genius and Beauty Found Within: The Clifton StrengthsFinder Themes of Talent

Ability to build relationships and sell products (competitors and high level producers)(extracted from Gallup Strengths Based Literature: SDI Role and Theme Interdependency - Real Life Example: What talent is required to create an original idea, build/market/sell a product/service, and then secure/retain customers).

Who needs help from them: Competition (extracted from Gallup Strengths Based Literature: SDI Caution and Partner Guide)."

Caution: If they lose often they may stop competing and need to mourn for a bit; let them and then move them to another opportunity to win; it is a win-lose world for them, so from their perspective, achieving a goal is winning, and missing a goal is losing; remember, in the contests that matter to them, they don't compete for the fun of it, they compete to win (extracted from Gallup Strengths Based Literature: SDI Caution and Partner Guide).

"Design some mental strategies that can help you deal with a loss. Armed with these strategies, you will be able to move on to the next challenge much more quickly. Let people know that being competitive does not equate with putting other people down. Explain that you derive your satisfaction from pitting yourself against good, strong competitors and winning. It is not satisfying to outperform a "hobbled" player." "Competition: Clifton StrengthsFinder Theme." Business Journal. Gallup, n.d. Web. 12 Nov. 2015. Retrieved from: http://www.gallup.com/businessjournal/646/competition.aspx

They need help from: Competition (extracted from Gallup Strengths Based Literature: SDI Caution and Partner Guide)."

Shadow Side Protectors for (COMPETITION): Teams you create (or join) should be well-rounded, because as individuals, we are not. A balanced team would include at least one person from each domain (Executing, Influencing, Relationship Building, and Strategic Thinking). The Leadership Strength Domains wheel will provide you the well rounded approach your team needs in most circumstances. However, be extra considerate when working with team members with certain themes like COMPETITION that could benefit greatly from a more specific shadow side protector. Shadow Side Protectors for COMPETITION are COMPETITION. When used in isolation, weaknesses can be revealed that must be protected against using the appropriate protectors. Without the help from these Shadow Side Protectors, those with COMPETITION can become complacent and not push themselves (extracted from Gallup Strengths Based Literature: SDI StrengthsFinder Theme Combinations and Their Potential Value to Society - Quick Reference Guide).

"Try to turn ordinary tasks into competitive games. You will get more done this way. When you win, take the time to investigate why you won. You can learn a great deal more from a victory than from a loss. Let people know that being competitive does not equate with putting others down. Explain that you derive satisfaction from pitting yourself against good, strong competitors and winning. Develop a "balanced metric" - a measurement system that will monitor all aspects of your performance. Even if you are competing against your own previous numbers, this measurement will help you give proper attention to all aspects of your performance. When competing with others, create development opportunities by choosing to compare yourself to someone who is slightly above your current level of expertise. Your competition will push you to refine your skills and knowledge to exceed those of that person. Look one or two levels above you for a role model who will push you to improve." Tom Rath. StrengthsFinder 2.0 (Kindle Locations 816-825). Gallup Press.

Purchase StrengthsFinder 2.0 by Tom Rath to learn more

"You want to know how you stack up against others, so consistently look at the numbers that make the most sense for your sales environment. Find ways to compare yourself to something or someone. Whether you compete against your own performance numbers or those of a colleague, you will be energized when you know how you are doing...When possible, go head-to-head with others. If direct competition is not feasible, identify the targets you want to overtake. It will keep you thinking about how close you are to winning..Identify what types of recognition are likely to energize you. Tell your manager what you need from him or her to stay excited about your achievements...Monitor your sales performance. If your manager does not routinely keep an eye on numbers, share your accomplishments to keep him or her in the loop and your eye on the prize." Rutigliano, T. & Brim, B. (2010). Strengths Based Selling. New York: Gallup Press.

“Use competitive language with this person. For example, it is a win-lose world for this person, so from his perspective, achieving a goal is winning and missing a goal is losing. When you need to engage him [or her] in planning or problem solving, use the competitive word "outsmart." Measure him against other people, particularly other competitive people. You may decide to post the performance records of all your people, but remember that only your competitive people will get a kick out of this public comparison. Others may resent it and be mortified by the comparison. Set up contests for him. Pit him against other competitors even if you have to find competitors in business units other than your own. Highly charged competitors want to compete with others who are very close to their skill level. Matching them against modest achievers will not motivate them. Find places where he can win. If he loses repeatedly, he may stop playing. Remember, in the contests that matter to him, he doesn't compete for the fun of competing. He competes to win. Consider that one of the best ways to manage him is to hire another competitive person who produces more. Talk about talents with him. Like all competitors he knows that it takes talent to be a winner. Name his talents. Tell him that he needs to marshal his talents to win. Do not "Peter Principle" this person by suggesting that "winning" means getting promoted. Help him focus on winning where his true talents lie. When this person loses, he may need to mourn for a while. Let him. Then quickly move him into another opportunity to win." Buckingham, Marcus; Clifton, Donald O. (2013-09-16). Now, Discover Your Strengths (p. 185). Gallup Press. Kindle Edition.

BUILD TRUST
"Cheaters never prosper. Remember that winning at all costs isn't winning; it's defeating yourself. The price of winning can be greater than the pain of losing, so make sure your integrity remains intact when you push for that ultimate victory. Protect the trust that you have created with others. Sometimes you may need to "walk off the court" to keep your competitive emotions from damaging the respect you seek from others. Do it. Give yourself the release of an emotional reaction, but make sure you do it where the "judges" won't see you." Rath, Tom; Conchie, Barry (2013-09-01). Strengths Based Leadership: Great Leaders, Teams, and Why People Follow (Kindle Locations 1178-1187). Gallup Press. Kindle Edition.

SHOW COMPASSION
"Competitors recognize one another almost immediately. When you find someone who shares your desire to win, you might choose to compete and push each other, or you might combine forces to create a championship team. Either way, it's an opportunity to form a bond based on a shared outlook. Can you engage others in a weekly competitive activity they enjoy? This is a way to create a lasting connection based on mutual interests and a shared approach to life's challenges. Engage the competitor, and build on that relationship opportunity. Competition, despite all the effort it produces, can leave a bad taste in the mouths of many. Try to bring out the fun side of competition; help it create emotional bonds rather than barriers. Remember that not everyone assigns the same emotional intensity to every activity they undertake, and remember to show that you accept and respect that they may have different reasons for being in the "game."" Rath, Tom; Conchie, Barry (2013-09-01). Strengths Based Leadership: Great Leaders, Teams, and Why People Follow (Kindle Locations 1178-1187). Gallup Press. Kindle Edition.

PROVIDE STABILITY
Purchase Strengths Based Leadership: Great Leaders, Teams, and Why People Follow by Tom Rath and Barry Conchie to learn more.

CREATE HOPE
Purchase Strengths Based Leadership: Great Leaders, Teams, and Why People Follow by Tom Rath and Barry Conchie to learn more.

Gallup's Clifton StrengthsFinder: "What are you naturally good at and how should that steer the direction of your life? Unfortunately, most people have little sense of their talents and strengths, much less the ability to build their lives around them. Instead, guided by their own parents, by their teachers, by their managers, and by psychology's fascination with pathology, they have become experts in their weaknesses and spent their lives trying to repair these flaws, while their strengths lie dormant and neglected (http://www.amazon.com/gp/product/0743201140?keywords=now%20discover%20your%20strengths&qid=1444273316&ref_=sr_1_1&sr=8-1 )."

"Gallup research proves that people succeed when they focus on what they do best. When they identify their talents and develop them into strengths, people are more productive, perform better, and are more engaged. Marcus Buckingham, coauthor of the national bestseller First, Break All the Rules, and Donald O. Clifton, Former Chair of the Gallup International Research & Education Center, created a revolutionary program to help people identify their talents, build them into strengths, and enjoy consistent, near-perfect performance. StrengthsFinder^® is a 25-year, multimillion-dollar tool that helps identify the most prevalent human strengths (http://www.amazon.com/gp/product/0743201140?keywords=now%20discover%20your%20strengths&qid=1444273316&ref_=sr_1_1&sr=8-1 )."

"The program introduces 34 dominant "themes" with thousands of possible combinations, and reveals how they can best be translated into personal and career success (http://www.amazon.com/gp/product/0743201140?keywords=now%20discover%20your%20strengths&qid=1444273316&ref_=sr_1_1&sr=8-1 )."

The premise of Now, Discover Your Strengths, is that the most effective method for motivating people is to build on their strengths rather than correcting their weaknesses. Buckingham, M.B., & Clifton D. (2001). Now, Discover Your Strengths. New York: The Free Press.

More than 10 million people have reportedly taken the assessment and the Now, Discover Your Strengths page on Amazon has over 600 reviews with StrengthsFinder 2.0 having over 2,300 reviews.

Relevant Marketplace Proof - The Clifton StrengthsFinder and StrengthsQuest programs have been instituted into a number of universities like the University of Minnesota (http://www.dowhatmatters.umn.edu/), Baylor University (http://www.baylor.edu/strengths/index.php?id=27417), and The George Washington University (http://www.baylor.edu/strengths/index.php?id=27417). In 2015, the Clifton Foundation and Gallup gifted $30 million to the University of Nebraska-Lincoln to establish the Don Clifton Strengths Institute http://newsroom.unl.edu/releases/2015/06/05/Clifton+Foundation,+Gallup+donate+$30M+to+UNL+CBA+for+Don+Clifton+Strengths+Institute . It will house the world's largest Strengths Lab set to open in 2017. Reports (http://www.dowhatmatters.umn.edu/sites/default/files/Strengths%20Report%20Final%20Report%20August%202014%20(1).pdf), studies (https://www.strengths.umn.edu/strengths-research/results) and testimonials (https://www.strengths.umn.edu/testimonials#50) exist for how these programs are impacting college students. Companies like Facebook use the CliftonStrengthsFinder too. "Facebook hires smart people independent of available job openings. After hiring someone it likes, engineer or business operative, Facebook will ID this person's talents with something called the Clifton StrengthsFinder, and then create a job using that information." How Facebook Managed 3,000 Twenty-Somethings Into A $100 Billion Company. Retrieved from http://www.businessinsider.com/facebooks-100- billion-management-secrets-2012-3#ixzz2z6vkk2GE

"People strong in the Maximizer theme focus on strengths as a way to stimulate personal and group excellence. They seek to transform something strong into something superb." (Clifton StrengthsFinder^® Quick Reference Card)

"Excellence, not average, is your measure. Taking something from below average to slightly above average takes a great deal of effort and in your opinion is not very rewarding. Transforming something strong into something superb takes just as much effort but is much more thrilling. Strengths, whether yours or someone else's, fascinate you. Like a diver after pearls, you search them out, watching for the telltale signs of a strength. A glimpse of untutored excellence, rapid learning, a skill mastered without recourse to steps -- all these are clues that a strength may be in play. And having found a strength, you feel compelled to nurture it, refine it, and stretch it toward excellence. You polish the pearl until it shines. This natural sorting of strengths means that others see you as discriminating. You choose to spend time with people who appreciate your particular strengths. Likewise, you are attracted to others who seem to have found and cultivated their own strengths. You tend to avoid those who want to fix you and make you well rounded. You don't want to spend your life bemoaning what you lack. Rather, you want to capitalize on the gifts with which you are blessed. It's more fun. It's more productive. And, counterintuitively, it is more demanding." Buckingham, M.B., & Clifton D. (2001). Now, Discover Your Strengths. New York: The Free Press.

"Environments that encourage 'best practices' and in which you can work collaboratively with others to continually improve the organization (StrengthsQuest, 269)." Clifton, D., Anderson, E., Schreiner, L. (2006). StrengthsQuest. New York: GALLUP PRESS.

"Choose a workplace that is known for being among the best in its field. Workplaces with lesser standards probably would frustrate you (StrengthsQuest, 269)." Clifton, D., Anderson, E., Schreiner, L. (2006). StrengthsQuest. New York: GALLUP PRESS.

"Find work in which you can help others see their talents and how their talents make a difference (StrengthsQuest, 269)." Clifton, D., Anderson, E., Schreiner, L. (2006). StrengthsQuest. New York: GALLUP PRESS.

When Maximizer is matched up with these additional themes, a person is uniquely built for peak performance in the following roles: Coach / Teacher / Mentor / Trainer / Counselor (takes something that works and figures out how to maximize its performance); Recognition Givers (able to devise ways to measure performance and celebrate productivity); Human Resources (best practices identifier, able to devise ways to measure performance and celebrate productivity)(extracted from Gallup Strengths Based Literature: SDI StrengthsFinder Theme Combinations and Their Potential Value to Society - Quick Reference Guide).

Best Practices Identifier - Coach, Teacher, Mentor, Manager - Devises ways to measure performance and identify strengths; stimulates personal and group excellence; designs programs to measure and celebrate productivity for each employee/role; have them study success and spend time with people who have discovered their strengths. Find a role where they can turn top potential into true and lasting greatness (extracted from Gallup Strengths Based Literature: SDI Role and Function Guide).

"Seek roles in which you are helping other people succeed. In coaching, managing, mentoring, or teaching roles, your focus on strengths will prove particularly beneficial to others. For example, because most people find it difficult to describe what they do best, start by arming them with vivid descriptions. Devise ways to measure your performance and the performance of your colleagues. These measures will help you spot strengths, because the best way to identify a strength is to look for sustained levels of excellent performance. Devise ways to measure your performance and the performance of your colleagues. These measures will help you spot strengths, because the best way to identify a strength is to look for sustained levels of excellent performance. Once you have identified your own strengths, stay focused on them. Refine your skills. Acquire new knowledge. Practice. Keep working toward mastery in a few areas. Develop a plan to use your strengths outside of work. In doing so, consider how your strengths relate to the mission in your life, and how they might benefit your family or the community. Study success. Deliberately spend time with people who have discovered their strengths. The more you understand how marshaling strengths leads to success, the more likely you will be to create success in your own life." "Maximizer: Clifton StrengthsFinder Theme." Business Journal. Gallup, n.d. Web. 12 Nov. 2015. Retrieved from: http://www.gallup.com/businessjournal/697/maximizer.aspx

"Business leaders, athletic or executive coaches (StrengthsQuest, 269)." Clifton, D., Anderson, E., Schreiner, L. (2006). StrengthsQuest. New York: GALLUP PRESS.

"The genius of your Maximizer talent starts with what you can see in people. You can see the strengths and talents, the potentials and the capabilities, and you can see the emerging abilities within people even before they can see them. But this is only the beginning of the genius of your Maximizer talent. You can literally see what people could be like if they were to fully develop and maximize the talents, potential and emerging abilities within them. This results in you having an incredible impact in the lives of others. As you hold up pictures and mirrors of what you see in others, you help them form new concepts of themselves that build hope and motivation to achieve and be what they have the capacity to be. Moreover, you are a great "coach" in moving people to their greatest potential and in moving people into roles where their potential can be lived out." Anderson, C. (2005). The Genius and Beauty Found Within: The Clifton StrengthsFinder Themes of Talent

Ability to recruit talent and organize personnel and corporate human relation processes; Ability train, mentor, teach, coach, or counsel talent; Ability to manage or supervise talent (includes recognition givers and team builders)(extracted from Gallup Strengths Based Literature: SDI Role and Theme Interdependency - Real Life Example: What talent is required to create an original idea, build/market/sell a product/service, and then secure/retain customers).

Who needs help from them: Consistency (fairness) (extracted from Gallup Strengths Based Literature: SDI Caution and Partner Guide)."

Caution: Do not fail to customize a career path and compensation plan that will allow them to keep growing toward excellence; they are not necessarily interested in fixing broken things versus improving things already working well; avoid putting them in roles that demand continual problem solving (it will drain them of energy); encourage them to use their talents outside of work to benefit family and community; have them explain to others why they spend more time building on great talent rather than fixing weaknesses, otherwise others might confuse what they are doing with complacency; don't let conventional wisdom stifle their talents by encouraging them to find what is broken and fix it (their talent lies in identifying the parts of your organization or community that are working so you can invest more in them); keep their focus on long-term relationships and goals (not low-hanging fruit of short-term success) (extracted from Gallup Strengths Based Literature: SDI Caution and Partner Guide).

"Make your weaknesses irrelevant. For example, find a partner, devise a support system, or use one of your stronger themes to compensate for one of your weaker ones. Explain to others why you spend more time building on strengths rather than fixing weaknesses. Initially, they might confuse what you are doing with complacency." "Maximizer: Clifton StrengthsFinder Theme." Business Journal. Gallup, n.d. Web. 12 Nov. 2015. Retrieved from: http://www.gallup.com/businessjournal/697/maximizer.aspx

Teams you create (or join) should be well-rounded, because as individuals, we are not. A balanced team would include at least one person from each domain (Executing, Influencing, Relationship Building, and Strategic Thinking). The Leadership Strength Domains wheel will provide you the well rounded approach your team needs in most circumstances.

They need help from: Restorative (extracted from Gallup Strengths Based Literature: SDI Caution and Partner Guide)."

Shadow Side Protectors for (MAXIMIZER): Teams you create (or join) should be well-rounded, because as individuals, we are not. A balanced team would include at least one person from each domain (Executing, Influencing, Relationship Building, and Strategic Thinking). The Leadership Strength Domains Wheel will provide you the well rounded approach your team needs in most circumstances. However, be extra considerate when working with team members with certain themes like MAXIMIZER that could benefit greatly from a more specific shadow side protector. Shadow Side Protectors for MAXIMIZER are RESTORATIVE. When used in isolation, weaknesses can be revealed that must be protected against using the appropriate protectors. Without the help from these Shadow Side Protectors, those with MAXIMIZER turn their efforts into relentless perfectionism (extracted from Gallup Strengths Based Literature: SDI StrengthsFinder Theme Combinations and Their Potential Value to Society - Quick Reference Guide).

"Devise ways to measure your performance and the performance of others. These measures will help you spot strengths, because the best way to identify a strength is to look for sustained levels of excellent performance. Once you have identified your own greatest talents, stay focused on them. Refine your skills. Acquire new knowledge. Practice. Keep working toward strength in a few areas. Develop a plan to use your most powerful talents outside of work. In doing so, consider how your talents relate to the mission in your life and how they might benefit your family or the community... Study success. Deliberately spend time with people who have discovered their strengths. The more you understand how marshaling strengths leads to success, the more likely you will be to create success in your own life. Explain to others why you spend more time building on great talent rather than fixing weaknesses. Initially, they might confuse what you are doing with complacency... Keep your focus on long-term relationships and goals. Many make a career out of picking the low-hanging fruit of short-term success, but your Maximizer talents will be most energized and effective as you turn top potential into true and lasting greatness." Tom Rath. StrengthsFinder 2.0 (Kindle Locations 1637-1642). Gallup Press. Gallup Press.

Purchase StrengthsFinder 2.0 by Tom Rath to learn more.

"You will be most energized when you can turn a potential customer into a long-lasting customer. Keep your focus where you have the greatest opportunity to develop long-term relationships and to reach top levels of success...Identify the aspects of your product or service that will be most beneficial to your prospects. You will naturally focus on what is relevant to your customers, so make sure that what you are offering is the best possible solution...You have a good sense of who has potential as you explore top prospects. Figure out who is likely to benefit the most from your products and services, and determine which decision makers you should give the most attention...Always think about how you can make things a little better or move them along a little faster. You want to improve and excel, so look for ways to maximize your efforts so that you can add value for your customers and prospects." Rutigliano, T. & Brim, B. (2010). Strengths Based Selling. New York: Gallup Press.

"This person is interested in taking something that works and figuring out ways to maximize its performance. She [or he] may not be particularly interested in fixing things that are broken. Avoid positioning her in roles that demand continual problem solving. She will expect you to understand her strengths and to value her for those strengths. She will become frustrated if you spend too much time focusing on her weaknesses. Schedule time to discuss her strengths in detail and to strategize how and where these strengths can be used for the organization's advantage. She will enjoy these conversations and offer many practical suggestions for how her strengths can best be used. As much as possible, help her develop a career path and a compensation plan that will allow her to keep growing toward excellence in her current role. She will instinctively want to stay on her strengths' path and thus may dislike career structures that force her off this path in order to increase her earning power. Ask her to lead a task force to investigate the best practices within your organization. She is naturally inquisitive about excellence. Ask her to help design a program for measuring and celebrating the productivity of each employee. She will enjoy thinking about what excellence should look like in each role." Buckingham, Marcus; Clifton, Donald O. (2013-09-16). Now, Discover Your Strengths (p. 202). Gallup Press. Kindle Edition.

BUILD TRUST
"Admit that you do some things well and others not so well. Allow people to admit that they too have areas where they consistently struggle. Simply being open can give others permission to be themselves in an honest way. Others will need to hear your message more than once before they believe that you're truly expecting them to shine where they shine and that you're avoiding their "dull spots." Repeat the message so it is heard, understood, and trusted. Some people may need to know that you're not going to surprise them later with an accounting of where they are weak or how they have failed. Continually focus on their excellence until they can truly trust that this will always be your emphasis." Rath, Tom; Conchie, Barry (2013-09-01). Strengths Based Leadership: Great Leaders, Teams, and Why People Follow (pp. 203-204). Gallup Press. Kindle Edition.

SHOW COMPASSION
"Use your Maximizer talents to set others free. Too often, people think they have to live up to expectations to be a jack of all trades, a straight-A student, or a well-rounded citizen. Make it clear that you appreciate their unique gifts, their personal brilliance. You don't expect all things from all people - you expect people to be more of who they already are. You may be the only one in people's lives who sees their gifts and talents this way. Sometimes people don't recognize their own areas of brilliance. You can be the one who leads them to the light. Point out moments of excellence you see in others' performance. Tell them that you see the areas where they are truly gifted. We sometimes limit the notion of "talent" to obvious areas like sports or music. Broaden people's view of giftedness. Tell people if they are a gifted friend, a gifted organizer, or a gifted accommodator. Broaden their view of self. You can change a life and become a personal champion." Rath, Tom; Conchie, Barry (2013-09-01). Strengths Based Leadership: Great Leaders, Teams, and Why People Follow (pp. 203-204). Gallup Press. Kindle Edition.

PROVIDE STABILITY
Purchase Strengths Based Leadership: Great Leaders, Teams, and Why People Follow by Tom Rath and Barry Conchie to learn more.

CREATE HOPE
Purchase Strengths Based Leadership: Great Leaders, Teams, and Why People Follow by Tom Rath and Barry Conchie to learn more.

Gallup's Clifton StrengthsFinder: "What are you naturally good at and how should that steer the direction of your life? Unfortunately, most people have little sense of their talents and strengths, much less the ability to build their lives around them. Instead, guided by their own parents, by their teachers, by their managers, and by psychology's fascination with pathology, they have become experts in their weaknesses and spent their lives trying to repair these flaws, while their strengths lie dormant and neglected (http://www.amazon.com/gp/product/0743201140?keywords=now%20discover%20your%20strengths&qid=1444273316&ref_=sr_1_1&sr=8-1 )."

"Gallup research proves that people succeed when they focus on what they do best. When they identify their talents and develop them into strengths, people are more productive, perform better, and are more engaged. Marcus Buckingham, coauthor of the national bestseller First, Break All the Rules, and Donald O. Clifton, Former Chair of the Gallup International Research & Education Center, created a revolutionary program to help people identify their talents, build them into strengths, and enjoy consistent, near-perfect performance. StrengthsFinder^® is a 25-year, multimillion-dollar tool that helps identify the most prevalent human strengths (http://www.amazon.com/gp/product/0743201140?keywords=now%20discover%20your%20strengths&qid=1444273316&ref_=sr_1_1&sr=8-1 )."

"The program introduces 34 dominant "themes" with thousands of possible combinations, and reveals how they can best be translated into personal and career success (http://www.amazon.com/gp/product/0743201140?keywords=now%20discover%20your%20strengths&qid=1444273316&ref_=sr_1_1&sr=8-1 )."

The premise of Now, Discover Your Strengths, is that the most effective method for motivating people is to build on their strengths rather than correcting their weaknesses. Buckingham, M.B., & Clifton D. (2001). Now, Discover Your Strengths. New York: The Free Press.

More than 10 million people have reportedly taken the assessment and the Now, Discover Your Strengths page on Amazon has over 600 reviews with StrengthsFinder 2.0 having over 2,300 reviews.

Relevant Marketplace Proof - The Clifton StrengthsFinder and StrengthsQuest programs have been instituted into a number of universities like the University of Minnesota (http://www.dowhatmatters.umn.edu/), Baylor University (http://www.baylor.edu/strengths/index.php?id=27417), and The George Washington University (http://www.baylor.edu/strengths/index.php?id=27417). In 2015, the Clifton Foundation and Gallup gifted $30 million to the University of Nebraska-Lincoln to establish the Don Clifton Strengths Institute http://newsroom.unl.edu/releases/2015/06/05/Clifton+Foundation,+Gallup+donate+$30M+to+UNL+CBA+for+Don+Clifton+Strengths+Institute . It will house the world's largest Strengths Lab set to open in 2017. Reports (http://www.dowhatmatters.umn.edu/sites/default/files/Strengths%20Report%20Final%20Report%20August%202014%20(1).pdf), studies (https://www.strengths.umn.edu/strengths-research/results) and testimonials (https://www.strengths.umn.edu/testimonials#50) exist for how these programs are impacting college students. Companies like Facebook use the CliftonStrengthsFinder too. "Facebook hires smart people independent of available job openings. After hiring someone it likes, engineer or business operative, Facebook will ID this person's talents with something called the Clifton StrengthsFinder, and then create a job using that information." How Facebook Managed 3,000 Twenty-Somethings Into A $100 Billion Company. Retrieved from http://www.businessinsider.com/facebooks-100- billion-management-secrets-2012-3#ixzz2z6vkk2GE

"People strong in the Self-assurance theme feel confident in their ability to manage their own lives. They possess an inner compass that gives them confidence that their decisions are right. " (Clifton StrengthsFinder^® Quick Reference Card)

"Self-Assurance is similar to self-confidence. In the deepest part of you, you have faith in your strengths. You know that you are able -- able to take risks, able to meet new challenges, able to stake claims, and, most important, able to deliver. But Self-Assurance is more than just self-confidence. Blessed with the theme of Self-Assurance, you have confidence not only in your abilities but in your judgment. When you look at the world, you know that your perspective is unique and distinct. And because no one sees exactly what you see, you know that no one can make your decisions for you. No one can tell you what to think. They can guide. They can suggest. But you alone have the authority to form conclusions, make decisions, and act. This authority, this final accountability for the living of your life, does not intimidate you. On the contrary, it feels natural to you. No matter what the situation, you seem to know what the right decision is. This theme lends you an aura of certainty. Unlike many, you are not easily swayed by someone else's arguments, no matter how persuasive they may be. This Self-Assurance may be quiet or loud, depending on your other themes, but it is solid. It is strong. Like the keel of a ship, it withstands many different pressures and keeps you on your course." Buckingham, M.B., & Clifton D. (2001). Now, Discover Your Strengths. New York: The Free Press.

"Workplaces and tasks that will challenge you and provide you with freedom are likely to energize you most (StrengthsQuest, 274)." Clifton, D., Anderson, E., Schreiner, L. (2006). StrengthsQuest. New York: GALLUP PRESS.

"Environments that focus on prominent or critical projects that could intimidate others seem to bring out your best (StrengthsQuest, 274)." Clifton, D., Anderson, E., Schreiner, L. (2006). StrengthsQuest. New York: GALLUP PRESS.

"You don't have a great need for direction or support from others, which makes you particularly effective in situations that call for independence of thought and action (StrengthsQuest, 274)." Clifton, D., Anderson, E., Schreiner, L. (2006). StrengthsQuest. New York: GALLUP PRESS.

When Self-Assurance is matched up with these additional themes, a person is uniquely built for peak performance in the following roles: Start Up / Turnarounds/ Entrepreneur (willing to work exceptionally hard and long hours because of their passion and confidence felt toward their work), (able to reach for what others see as impractical and impossible and believe they can achieve it), (doesn't need a lot of direction or support from others making them great for roles that require independent thinking and action), (has a sense of confidence and self control); Manager or Supervisor (they commit to their employees and their success [Self-Assurance +Relator + Focus + Arranger); Leader (highly resilient, and can bounce back from failures and difficult situations easier than most [Self-Assurance + Futuristic + Focus + Significance + Arranger]); Competitors/Producers (willing to work exceptionally hard for long hours), (able to reach for what others see as impractical and impossible believing they can achieve it), (persistent), (confident), (low-maintenance); Quality Controllers (doesn't give into pressure, shows self-control); Works Well Independently (low maintenance, doesn't need a lot of direction or support from others making them great for roles that require independent thinking and action); Sellers/Persuaders/Motivators/Advocates (brings an aura of certainty and stability to give others comfort and security even during tough times [Self-Assurance + Command + Activator]); Closers (able to get others to see their point of view, emits calm and certainty giving others comfort/security, bounces back from failure easier than most) (extracted from Gallup Strengths Based Literature: SDI StrengthsFinder Theme Combinations and Their Potential Value to Society - Quick Reference Guide).

Persistent, Confident, Low Maintenance - Doesn't give in to pressure; able to manage their own lives via their inner compass, and that helps them have confidence that their decisions are right; brings an aura of certainty and stability even during chaotic and distracting times; likes making many decisions; willing to work exceptionally hard and long hours because of their passion and confidence felt toward their work; able to reach for what others see as impractical and impossible and believe they can achieve it; doesn't need a lot of direction or support from others making them great for situations that require independent thinking and action. Start-up situations; roles where they are responsible for getting others to see their point of view; leadership, sales, legal, or entrepreneurial roles; roles where they can share their calm and certainty to give others comfort and security; situations that require confidence and self-control (extracted from Gallup Strengths Based Literature: SDI Role and Function Guide).

"Seek start-up situations for which no rulebook exists. You will be at your best when you are asked to make many decisions. Seek roles in which you are charged with persuading people to see your point of view. Your Self-Assurance (especially when combined with strong Command or Activator themes) can create an extremely persuasive combination. Therefore, leadership, sales, legal, or entrepreneurial roles might be appropriate. Appeal to your own internal guidance system to determine appropriate actions. Trust your instinct. Let your self-confidence show. It will be reinforcing to your colleagues. Help others find the positives in your certainty. For example, when you have decided what you are going to do, they can trust that you will do it." "Self-Assurance: Clifton StrengthsFinder Theme." Business Journal. Gallup, n.d. Web. 12 Nov. 2015. Retrieved from: http://www.gallup.com/businessjournal/712/selfassurance.aspx

Leader - Bounces back from failures and difficult situations easier than most, highly resilient. Especially if they have the themes Futuristic, Focus, Significance, and Arranger in addition to Self-Assurance (extracted from Gallup Strengths Based Literature: SDI Role and Function Guide).

Persuader - Especially if they have the themes Command and Activator in addition to Self-Assurance (extracted from Gallup Strengths Based Literature: SDI Role and Function Guide).

"Careers that involve public presentations, sales, or entertainment (StrengthsQuest, 274)." Clifton, D., Anderson, E., Schreiner, L. (2006). StrengthsQuest. New York: GALLUP PRESS.

Interior designer, artist, composer, musician, comedian, dancer, writer, actor, and musical director (if your SDS has 'Artistic')(SDI Course II - Talent Based Education Planning and Career Preparation, Lesson 15, extracted from StrengthsQuest, 297-298). Clifton, D., Anderson, E., Schreiner, L. (2006). StrengthsQuest. New York: GALLUP PRESS.

Lawyer, sales representative, journalist, public relations specialist, financial manager, personnel manager, athletic coach, referee, and real estate agent (and careers in the hospitality and travel industry) (if your SDS has 'Enterprising')(SDI Course II - Talent Based Education Planning and Career Preparation, Lesson 15, extracted from StrengthsQuest, 297-298). Clifton, D., Anderson, E., Schreiner, L. (2006). StrengthsQuest. New York: GALLUP PRESS.

"The genius of your self-assurance talent begins with your confidence. You have a quality that is often called resilience. This means that you can "bounce back". Accordingly, you have an attitude that no matter what happens to you; you will in fact "bounce back" and quite probably reach higher heights even If you momentarily fail. The genius here is that you not only have confidence, but an inner compass for deciding what you need to do and how you need to do it." Anderson, C. (2005). The Genius and Beauty Found Within: The Clifton StrengthsFinder Themes of Talent

Ability to take an idea and convert it into customers (starting from a non-existent company or customer base); Ability to ensure products and processes meet quality requirements or that personnel meet performance expectations; Ability to build relationships and sell products (sellers, persuaders, motivators, advocates); Ability to build relationships and sell products (competitors and high level producers); Ability to close sales; Ability to manage or supervise talent; Ability to lead existing companies (once the first product or service is established and customers exist)(extracted from Gallup Strengths Based Literature: SDI Role and Theme Interdependency - Real Life Example: What talent is required to create an original idea, build/market/sell a product/service, and then secure/retain customers).

Who needs help from them: Deliberative, Intellection, Analytical (extracted from Gallup Strengths Based Literature: SDI Caution and Partner Guide)."

Caution: Be careful as they sometimes believe they can do things that do not relate to their talents; sometimes they find it hard to put their certainty or intuition into words; possibly leading others to see them as self-righteous; they may make others feel like they don't want to hear more opinions, be sure to have them let others know they are willing to listen; sometimes their desire for independence will leave them standing alone, if this happens have them partner with someone who can help others see how they can all benefit from following this individual; they often need help from partners to assess the goals to which they commit because once they set their sights on a goal, for either good or bad, they are likely to stay with it until they achieve it; they may not understand why others aren't as willing to work as long and hard as they do (extracted from Gallup Strengths Based Literature: SDI Caution and Partner Guide).

"Realize that sometimes you will find it hard to put your certainty or intuition into words, possibly leading others to see you as self-righteous. Explain that your certainty does not mean that they should withhold their opinions. It might not seem like it to them, but you do want to hear their views. Your certainty at the moment doesn't mean that you are unwilling to accommodate their views. Partner with someone with a strong Strategic, Deliberative, or Futuristic theme. This person can help you assess the goals to which you commit. You need this help because once you set your sights on a goal you are very likely to stay with it until it is achieved." "Self-Assurance: Clifton StrengthsFinder Theme." Business Journal. Gallup, n.d. Web. 12 Nov. 2015. Retrieved from: http://www.gallup.com/businessjournal/712/selfassurance.aspx

They need help from: Empathy, Connectedness, Input, Intellection, Adaptability, Strategic, Deliberative, Futuristic (extracted from Gallup Strengths Based Literature: SDI Caution and Partner Guide)."

Shadow Side Protectors for (SELF-ASSURANCE): Teams you create (or join) should be well-rounded, because as individuals, we are not. A balanced team would include at least one person from each domain (Executing, Influencing, Relationship Building, and Strategic Thinking). The Leadership Strength Domains wheel will provide you the well rounded approach your team needs in most circumstances. However, be extra considerate when working with team members with certain themes like SELF-ASSURANCE that could benefit greatly from a more specific shadow side protector. Shadow Side Protectors for SELF-ASSURANCE are EMPATHY, CONNECTEDNESS, INPUT, INTELLECTION, ADAPTABILITY, STRATEGIC, DELIBERATIVE, and FUTURISTIC. When used in isolation, weaknesses can be revealed that must be protected against using the appropriate protectors. Without the help from these Shadow Side Protectors, those with SELF-ASSURANCE may lack a sensitivity to other people's opinions or feelings, or stubbornly resist being told what to do (not coachable)(extracted from Gallup Strengths Based Literature: SDI StrengthsFinder Theme Combinations and Their Potential Value to Society - Quick Reference Guide).

"Let your self-confidence show. It can be contagious and will help the people around you grow. Realize that sometimes you will find it hard to put your certainty or intuition into words, possibly leading others to see you as self-righteous. Explain that your confidence does not mean that they should withhold their opinions. It might not seem like it to them, but you do want to hear their ideas. Your conviction doesn't mean that you are unwilling to listen to them. Your independent streak can leave you standing alone. If this happens, make sure you are out in front, or partner with someone who can help others see how they can benefit from following you... You can be decisive, even when things get dynamic and distracting. When there is chaos around you, intentionally display and share the calm and certainty within you. This will give others comfort and security. Set ambitious goals. Don't hesitate to reach for what others see as impractical and impossible, but what you see as merely bold and exciting - and most importantly - achievable with some heroics and a little luck. Your Self-Assurance talents can lead to achievements that you may not have otherwise even imagined." Tom Rath. StrengthsFinder 2.0 (Kindle Locations 1890-1896). Gallup Press. Gallup Press.

Purchase StrengthsFinder 2.0 by Tom Rath to learn more.

“Rarely in doubt, you will find it advantageous to verify that you are on the most productive and successful sales path by bouncing ideas and strategies off your sales manager or others you trust. Let those you have confidence in be your barometer as you move through the sales process...You exude confidence, so take the lead when introducing a new product, trying a new sales approach, or breaking into a new market...You tend to inspire trust, so state your claims with authority and conviction. Be sure to back up your certainty with facts. Factual information is likely to get people on board quickly...Review your customized approaches and the decisions you make on the fly during your sales process. This informal study will help ensure that your confidence is in line with your competence." Rutigliano, T. & Brim, B. (2010). Strengths Based Selling. New York: Gallup Press.

"Give this person a role where he [or she] has the leeway to make meaningful decisions. He will neither want nor require close hand-holding. Position him in a role where persistence is essential to success. He has the self-confidence to stay the course despite pressure to change direction. Put him in a role that demands an aura of certainty and stability. At critical moments this inner authority will calm his colleagues and his customers. Support his self-concept that he is an agent of action. Reinforce it with comments such as "It's up to you. You make it happen" or "What is your intuition saying? Let's go with your intuition." Help him know that his decisions and actions do produce outcomes. He is at his most effective when he believes he is in control of his world. Highlight practices that work. Understand that he may have beliefs about what he can do that might not relate to his actual strengths. Although his self-confidence can often prove useful, if he over claims or makes some major misjudgments, be sure to point these out immediately. He needs clear feedback to inform his instincts. Pay attention to his other strong themes. If he also possesses themes such as Futuristic, Focus, Significance, or Arranger, he may well be a potential leader within your organization." Buckingham, Marcus; Clifton, Donald O. (2013-09-16). Now, Discover Your Strengths (pp. 206-207). Gallup Press. Kindle Edition.

BUILD TRUST
"Surprise others by admitting the mistakes, wrong turns, and poor decisions you've made in the past. People may not expect someone who is so confident to willingly disclose failures. Actually, conquering your failures is what has made you certain that you can overcome whatever challenges you face. Be vulnerable, and show others that your strength springs from that very vulnerability. It will help them trust that you are genuine. Share the fact that you sometimes face fears when you make decisions. It's not that you don't find decisions daunting - you simply ask yourself, "If not me, then who?" Once you have the best information you can gather, you know that it's time to take action. By better understanding how you approach decision making, others can see that you are indeed trustworthy." Rath, Tom; Conchie, Barry (2013-09-01). Strengths Based Leadership: Great Leaders, Teams, and Why People Follow (pp. 207-208). Gallup Press. Kindle Edition.

SHOW COMPASSION
"Some people are drawn to you because of your Self-Assurance; your confidence bolsters theirs. They may not give themselves the credit they deserve for their ability to make good decisions, build solid relationships, or create success in their lives. Your belief system says "Of course you can!" You remember their successes much more than their failures, and you can readily recall them in detail. With a cheering, supportive friend like you, they can venture out and try. You are undeniably independent and self-sufficient- and yet you need to give and receive love. You are human, after all. When you build a relationship, consider what you can contribute to someone else's life. And consider what they can contribute to yours. If you don't need anyone, how can the important people in your life feel valued? Think about how others make your life happier and more fulfilled, and let them know. Tell them you need them. Tell them why." Rath, Tom; Conchie, Barry (2013-09-01). Strengths Based Leadership: Great Leaders, Teams, and Why People Follow (pp. 207-208). Gallup Press. Kindle Edition.

PROVIDE STABILITY
Purchase Strengths Based Leadership: Great Leaders, Teams, and Why People Follow by Tom Rath and Barry Conchie to learn more.

CREATE HOPE
Purchase Strengths Based Leadership: Great Leaders, Teams, and Why People Follow by Tom Rath and Barry Conchie to learn more.

Gallup's Clifton StrengthsFinder: "What are you naturally good at and how should that steer the direction of your life? Unfortunately, most people have little sense of their talents and strengths, much less the ability to build their lives around them. Instead, guided by their own parents, by their teachers, by their managers, and by psychology's fascination with pathology, they have become experts in their weaknesses and spent their lives trying to repair these flaws, while their strengths lie dormant and neglected (http://www.amazon.com/gp/product/0743201140?keywords=now%20discover%20your%20strengths&qid=1444273316&ref_=sr_1_1&sr=8-1 )."

"Gallup research proves that people succeed when they focus on what they do best. When they identify their talents and develop them into strengths, people are more productive, perform better, and are more engaged. Marcus Buckingham, coauthor of the national bestseller First, Break All the Rules, and Donald O. Clifton, Former Chair of the Gallup International Research & Education Center, created a revolutionary program to help people identify their talents, build them into strengths, and enjoy consistent, near-perfect performance. StrengthsFinder^® is a 25-year, multimillion-dollar tool that helps identify the most prevalent human strengths (http://www.amazon.com/gp/product/0743201140?keywords=now%20discover%20your%20strengths&qid=1444273316&ref_=sr_1_1&sr=8-1 )."

"The program introduces 34 dominant "themes" with thousands of possible combinations, and reveals how they can best be translated into personal and career success (http://www.amazon.com/gp/product/0743201140?keywords=now%20discover%20your%20strengths&qid=1444273316&ref_=sr_1_1&sr=8-1 )."

The premise of Now, Discover Your Strengths, is that the most effective method for motivating people is to build on their strengths rather than correcting their weaknesses. Buckingham, M.B., & Clifton D. (2001). Now, Discover Your Strengths. New York: The Free Press.

More than 10 million people have reportedly taken the assessment and the Now, Discover Your Strengths page on Amazon has over 600 reviews with StrengthsFinder 2.0 having over 2,300 reviews.

Relevant Marketplace Proof - The Clifton StrengthsFinder and StrengthsQuest programs have been instituted into a number of universities like the University of Minnesota (http://www.dowhatmatters.umn.edu/), Baylor University (http://www.baylor.edu/strengths/index.php?id=27417), and The George Washington University (http://www.baylor.edu/strengths/index.php?id=27417). In 2015, the Clifton Foundation and Gallup gifted $30 million to the University of Nebraska-Lincoln to establish the Don Clifton Strengths Institute http://newsroom.unl.edu/releases/2015/06/05/Clifton+Foundation,+Gallup+donate+$30M+to+UNL+CBA+for+Don+Clifton+Strengths+Institute . It will house the world's largest Strengths Lab set to open in 2017. Reports (http://www.dowhatmatters.umn.edu/sites/default/files/Strengths%20Report%20Final%20Report%20August%202014%20(1).pdf), studies (https://www.strengths.umn.edu/strengths-research/results) and testimonials (https://www.strengths.umn.edu/testimonials#50) exist for how these programs are impacting college students. Companies like Facebook use the CliftonStrengthsFinder too. "Facebook hires smart people independent of available job openings. After hiring someone it likes, engineer or business operative, Facebook will ID this person's talents with something called the Clifton StrengthsFinder, and then create a job using that information." How Facebook Managed 3,000 Twenty-Somethings Into A $100 Billion Company. Retrieved from http://www.businessinsider.com/facebooks-100- billion-management-secrets-2012-3#ixzz2z6vkk2GE

"People strong in the Significance theme want to be very important in the eyes of others. They are independent and want to be recognized. " (Clifton StrengthsFinder^® Quick Reference Card)

"You want to be very significant in the eyes of other people. In the truest sense of the word you want to be recognized. You want to be heard. You want to stand out. You want to be known. In particular, you want to be known and appreciated for the unique strengths you bring. You feel a need to be admired as credible, professional, and successful. Likewise, you want to associate with others who are credible, professional, and successful. And if they aren't, you will push them to achieve until they are. Or you will move on. An independent spirit, you want your work to be a way of life rather than a job, and in that work you want to be given free rein, the leeway to do things your way. Your yearnings feel intense to you, and you honor those yearnings. And so your life is filled with goals, achievements, or qualifications that you crave. Whatever your focus -- and each person is distinct -- your Significance theme will keep pulling you upward, away from the mediocre toward the exceptional. It is the theme that keeps you reaching." Buckingham, M.B., & Clifton D. (2001). Now, Discover Your Strengths. New York: The Free Press.

"Environments in which you and your significant contribution are visible to others and in which you receive recognition for a job well done (StrengthsQuest, 275)." Clifton, D., Anderson, E., Schreiner, L. (2006). StrengthsQuest. New York: GALLUP PRESS.

"Seek opportunities to work with people you respect because they are professional, credible, and successful (StrengthsQuest, 275)." Clifton, D., Anderson, E., Schreiner, L. (2006). StrengthsQuest. New York: GALLUP PRESS.

"Environments in which you are given flexibility to do things your own way (StrengthsQuest, 275)." Clifton, D., Anderson, E., Schreiner, L. (2006). StrengthsQuest. New York: GALLUP PRESS.

When Significance is matched up with these additional themes, a person is uniquely built for peak performance in the following roles: Leader (highly resilient, and can bounce back from failures and difficult situations easier than most [Significance + Futuristic + Focus + Arranger]), (has a craving for being important and recognition, leading crucial teams when the stakes are high); Competitors (enjoys the pressure of the spotlight, being center stage, and being known), (independent and goal oriented); Works Well Independently (independent and goal oriented)(extracted from Gallup Strengths Based Literature: SDI StrengthsFinder Theme Combinations and Their Potential Value to Society - Quick Reference Guide).

Independent, Goal Oriented, Praiser - Craving for importance and recognition, enjoys the pressure of the spotlight and being known; likes center stage; leading crucial teams or significant projects brings out the best in them; may perform their best when the stakes are highest. Roles where they determine their own tasks and actions and work independently; avoid behind the scenes roles; a professional athlete or entertainer (extracted from Gallup Strengths Based Literature: SDI Role and Function Guide).

"Choose jobs or positions in which you can determine your own tasks and actions. You will enjoy the exposure that comes with independence. Your reputation is important to you, so decide what it should be and tend to it in the smallest detail. For example, identify and earn a designation that will add to your credibility, write an article that will give you visibility, or volunteer to speak in front of a group who will admire your achievements. Make a list of the goals, achievements, and qualifications you crave and post them where you will see them every day. Use this list to inspire yourself. Identify your best moment of recognition or praise. What was it for? Who gave it to you? Who was the audience? What do you have to do to recreate that moment? Share your dreams and goals with your family or closest colleagues. Their expectations will keep you reaching." "Significance: Clifton StrengthsFinder Theme." Business Journal. Gallup, n.d. Web. 12 Nov. 2015. Retrieved from: http://www.gallup.com/businessjournal/715/significance.aspx

"Knowing you've made a significant contribution is important to you. Volunteer in organizations where you can make that difference and where your efforts will be appreciated (StrengthsQuest, 275)." Clifton, D., Anderson, E., Schreiner, L. (2006). StrengthsQuest. New York: GALLUP PRESS.

"Identify the specific talents that will help you make an extraordinary contribution to your workplace, and create opportunities to build on them (StrengthsQuest, 275)." Clifton, D., Anderson, E., Schreiner, L. (2006). StrengthsQuest. New York: GALLUP PRESS.

“The genius of your Significance talent begins and ends with the difference you are determined to make. You cannot stand the thought of living and dying and there being no difference. You are bound and determined to make a difference and you want that difference to be significant. There is great energy, power, determination, and motivation within you to make a significant and lasting difference in the world. While others may consider you egotistical this is not your motive. You want to make a significant difference because there is a lot wrong in the world and you are trying to make the world better. At the same time, you want to be recognized for the difference you make. But the difference you make is the driving force." Anderson, C. (2005). The Genius and Beauty Found Within: The Clifton StrengthsFinder Themes of Talent

Ability to build relationships and sell products (competitors and high level producers) extracted from Gallup Strengths Based Literature: SDI Role and Theme Interdependency - Real Life Example: What talent is required to create an original idea, build/market/sell a product/service, and then secure/retain customers).

Who needs help from them: ? (extracted from Gallup Strengths Based Literature: SDI Caution and Partner Guide)."

Caution: They might fear failure; don't permit them to let this fear prevent them from staking claims to excellence; do not fail to recognize this person or they may do something to inappropriately stand out; never ignore them; their perception of what others think about them matters and impacts their self-esteem; they need to define their reputation and tend to it in the smallest detail; some of them have the natural awareness of what other people think about them, and they will do whatever it takes to win their approval and applause; help them be aware that while reliance on the approval of others could be problematic, there is nothing wrong with wanting to be liked or admired by the key people in their life; do not fail to surround them with the most credible, productive, and professional people; help them keep benchmarks for developing their strengths / achievements; have them stay focused on performance; their talents will drive them to claim outstanding goals, but their performance had better match their goals, or others might label them as a big talker; when esteem is down help them to set new goals to engage their strengths - it will reenergize them; do not over manage (be aware of their need for independence); have them share their dreams and goals with family and close friends, doing so will keep them reaching; have them make a list of their goals and post them where they can see them every day to inspire themselves (extracted from Gallup Strengths Based Literature: SDI Caution and Partner Guide).

"Stay focused on performance. Your strong Significance theme will drive you to claim outstanding goals. Your performance had better match these goals, or others might come to label you as only a big talker. Write down your strengths and refer to them frequently. Heightened awareness of your strengths will give you the confidence you need to rebound, when, for whatever reason, your "audiences" are not giving you the feedback you need. Accept that, unless you possess a strong Self-Assurance theme, you might fear failure. Don't let this fear prevent you from staking claims to excellence. Instead, use it to focus on ensuring that your performance matches your claims." "Significance: Clifton StrengthsFinder Theme." Business Journal. Gallup, n.d. Web. 12 Nov. 2015. Retrieved from: http://www.gallup.com/businessjournal/715/significance.aspx

"You might have a natural awareness of what other people think of you. You may have a specific audience that you want to like you, and you will do whatever it takes to win their approval and applause. Be aware that while reliance on the approval of others could be problematic, there is nothing wrong with wanting to be liked or admired by the key people in your life." Tom Rath. StrengthsFinder 2.0 (Kindle Locations 1951-1953). Gallup Press.

They need help from: SELF-ASSURANCE, POSITIVITY, CONSISTENCY/FAIRNESS, DEVELOPER, and MAXIMIZER (extracted from Gallup Strengths Based Literature: SDI Caution and Partner Guide)."

Shadow Side Protectors for (SIGNIFICANCE): Teams you create (or join) should be well-rounded, because as individuals, we are not. A balanced team would include at least one person from each domain (Executing, Influencing, Relationship Building, and Strategic Thinking). The Leadership Strength Domains wheel will provide you the well rounded approach your team needs in most circumstances. However, be extra considerate when working with team members with certain themes like SIGNIFICANCE that could benefit greatly from a more specific shadow side protector. Shadow Side Protectors for SIGNIFICANCE are SELF-ASSURANCE, POSITIVITY, CONSISTENCY/FAIRNESS, DEVELOPER, and MAXIMIZER. When used in isolation, weaknesses can be revealed that must be protected against using the appropriate protectors. Without the help from these Shadow Side Protectors, those with SIGNIFICANCE can become egotistic (extracted from Gallup Strengths Based Literature: SDI StrengthsFinder Theme Combinations and Their Potential Value to Society - Quick Reference Guide).

"Share your dreams and goals with your family or closest friends and colleagues. Their expectations will keep you reaching. Stay focused on performance. Your Significance talents will drive you to claim outstanding goals. Your performance had better match those goals, or others might label you as a big talker. You will perform best when your performance is visible. Look for opportunities that put you on center stage. Stay away from roles that hide you behind the scenes. Leading crucial teams or significant projects brings out your best. Your greatest motivation may come when the stakes are at their highest. Let others know that when the game is on the line, you want the ball. Make a list of the goals, achievements, and qualifications you crave, and post them where you will see them every day. Use this list to inspire yourself... You might have a natural awareness of what other people think of you. You may have a specific audience that you want to like you, and you will do whatever it takes to win their approval and applause. Be aware that while reliance on the approval of others could be problematic, there is nothing wrong with wanting to be liked or admired by the key people in your life." Tom Rath. StrengthsFinder 2.0 (Kindle Locations 1939-1947). Gallup Press. Gallup Press.

Purchase StrengthsFinder 2.0 by Tom Rath to learn more.

"Strive to provide above-and-beyond service to each customer. You want others to see you as an important contributor to their success...Select sales opportunities that are tied to significant challenges and goals. You get satisfaction when you can achieve success and when others see the magnitude of the work you have accomplished. You will appreciate the affirmation that comes from a job done well...Share your goals with your manager or other important members of your team. Once you have committed out loud to your objectives, you will be determined to achieve them...Let your sales manager know that you appreciate praise, and communicate how you would like to be recognized. External accolades will energize you and push you to do more." Rutigliano, T. & Brim, B. (2010). Strengths Based Selling. New York: Gallup Press.

"Be aware of this person's need for independence. Do not over manage her [or him]. Acknowledge that she thrives on meaningful recognition for her contributions. Give her room to maneuver, but never ignore her. Be sure to feed all compliments through to her. Give her the opportunity to stand out, to be known. She enjoys the pressure of being the focal point of attention. Arrange for her to stand out for the right reasons, or she will try to make it happen herself, perhaps inappropriately. Position her so that she can associate with credible, productive, professional people. She likes to surround herself with the best. Encourage her to praise other top achievers in the group. She enjoys making other people feel successful. When she makes claims to excellence - and she will - help her picture the strengths she will have to develop in order to realize these claims. When coaching her, don't ask her to lower her claims; instead, suggest that she keep benchmarks for developing the relevant strengths. Because she places such a premium on the perceptions of others, her self-esteem can suffer when others do not give her the recognition she deserves. At these times draw her attention back to her strengths and encourage her to set new goals based on these strengths. These goals will help reenergize her." Buckingham, Marcus; Clifton, Donald O. (2013-09-16). Now, Discover Your Strengths (pp. 207-208). Gallup Press. Kindle Edition.

BUILD TRUST
"Share your desire for achieving big goals. Be very candid about what motivates you, and ask the same of others. This will lead to shared trust. Your impact on the world is almost entirely dependent on the number of people who believe in you as a leader. Always be true to who you are, on and off the stage, and people will see your authenticity." Rath, Tom; Conchie, Barry (2013-09-01). Strengths Based Leadership: Great Leaders, Teams, and Why People Follow (pp. 207-208). Gallup Press. Kindle Edition.

SHOW COMPASSION
"Your aspirations will usually be higher than other people's. During the long, steep climb toward the summit, be sure to reward yourself and others by recognizing and celebrating milestones. Reiterate the significance of the goal and the importance of each individual's contribution to it. Tell them what valued partners they are in this venture, and back up those words by giving them a stake in the prize. If your partnership is successful, you may be together for a long time. Applause, appreciation, and affirmation from a valued audience will push you to ever-higher levels of performance. Whose approval you do most value? A parent, a sibling, a teacher, a boss? Your significant other? Have you told them how critical their approval is to your very existence? Let them know how much you care about their opinions. Share with them the moments that mattered. Make sure that they understand the power of their perception and the valuable role they play in your motivation and in your life." Rath, Tom; Conchie, Barry (2013-09-01). Strengths Based Leadership: Great Leaders, Teams, and Why People Follow (pp. 207-208). Gallup Press. Kindle Edition.

PROVIDE STABILITY
Purchase Strengths Based Leadership: Great Leaders, Teams, and Why People Follow by Tom Rath and Barry Conchie to learn more.

CREATE HOPE
Purchase Strengths Based Leadership: Great Leaders, Teams, and Why People Follow by Tom Rath and Barry Conchie to learn more.

Gallup's Clifton StrengthsFinder: "What are you naturally good at and how should that steer the direction of your life? Unfortunately, most people have little sense of their talents and strengths, much less the ability to build their lives around them. Instead, guided by their own parents, by their teachers, by their managers, and by psychology's fascination with pathology, they have become experts in their weaknesses and spent their lives trying to repair these flaws, while their strengths lie dormant and neglected (http://www.amazon.com/gp/product/0743201140?keywords=now%20discover%20your%20strengths&qid=1444273316&ref_=sr_1_1&sr=8-1 )."

"Gallup research proves that people succeed when they focus on what they do best. When they identify their talents and develop them into strengths, people are more productive, perform better, and are more engaged. Marcus Buckingham, coauthor of the national bestseller First, Break All the Rules, and Donald O. Clifton, Former Chair of the Gallup International Research & Education Center, created a revolutionary program to help people identify their talents, build them into strengths, and enjoy consistent, near-perfect performance. StrengthsFinder^® is a 25-year, multimillion-dollar tool that helps identify the most prevalent human strengths (http://www.amazon.com/gp/product/0743201140?keywords=now%20discover%20your%20strengths&qid=1444273316&ref_=sr_1_1&sr=8-1 )."

"The program introduces 34 dominant "themes" with thousands of possible combinations, and reveals how they can best be translated into personal and career success (http://www.amazon.com/gp/product/0743201140?keywords=now%20discover%20your%20strengths&qid=1444273316&ref_=sr_1_1&sr=8-1 )."

The premise of Now, Discover Your Strengths, is that the most effective method for motivating people is to build on their strengths rather than correcting their weaknesses. Buckingham, M.B., & Clifton D. (2001). Now, Discover Your Strengths. New York: The Free Press.

More than 10 million people have reportedly taken the assessment and the Now, Discover Your Strengths page on Amazon has over 600 reviews with StrengthsFinder 2.0 having over 2,300 reviews.

Relevant Marketplace Proof - The Clifton StrengthsFinder and StrengthsQuest programs have been instituted into a number of universities like the University of Minnesota (http://www.dowhatmatters.umn.edu/), Baylor University (http://www.baylor.edu/strengths/index.php?id=27417), and The George Washington University (http://www.baylor.edu/strengths/index.php?id=27417). In 2015, the Clifton Foundation and Gallup gifted $30 million to the University of Nebraska-Lincoln to establish the Don Clifton Strengths Institute http://newsroom.unl.edu/releases/2015/06/05/Clifton+Foundation,+Gallup+donate+$30M+to+UNL+CBA+for+Don+Clifton+Strengths+Institute . It will house the world's largest Strengths Lab set to open in 2017. Reports (http://www.dowhatmatters.umn.edu/sites/default/files/Strengths%20Report%20Final%20Report%20August%202014%20(1).pdf), studies (https://www.strengths.umn.edu/strengths-research/results) and testimonials (https://www.strengths.umn.edu/testimonials#50) exist for how these programs are impacting college students. Companies like Facebook use the CliftonStrengthsFinder too. "Facebook hires smart people independent of available job openings. After hiring someone it likes, engineer or business operative, Facebook will ID this person's talents with something called the Clifton StrengthsFinder, and then create a job using that information." How Facebook Managed 3,000 Twenty-Somethings Into A $100 Billion Company. Retrieved from http://www.businessinsider.com/facebooks-100- billion-management-secrets-2012-3#ixzz2z6vkk2GE

"People strong in the Woo theme love the challenge of meeting new people and winning them over. They derive satisfaction from breaking the ice and making a connection with another person." (Clifton StrengthsFinder^® Quick Reference Card)

"Woo stands for winning others over. You enjoy the challenge of meeting new people and getting them to like you. Strangers are rarely intimidating to you. On the contrary, strangers can be energizing. You are drawn to them. You want to learn their names, ask them questions, and find some area of common interest so that you can strike up a conversation and build rapport. Some people shy away from starting up conversations because they worry about running out of things to say. You don't. Not only are you rarely at a loss for words; you actually enjoy initiating with strangers because you derive satisfaction from breaking the ice and making a connection. Once that connection is made, you are quite happy to wrap it up and move on. There are new people to meet, new rooms to work, new crowds to mingle in. In your world there are no strangers, only friends you haven't met yet -- lots of them." Buckingham, M.B., & Clifton D. (2001). Now, Discover Your Strengths. New York: The Free Press.

"Environments in which you can meet new people daily and have the opportunity to create a positive impression (StrengthsQuest, 277)." Clifton, D., Anderson, E., Schreiner, L. (2006). StrengthsQuest. New York: GALLUP PRESS.

"Environments that value the ability to persuade or sell (StrengthsQuest, 277)." Clifton, D., Anderson, E., Schreiner, L. (2006). StrengthsQuest. New York: GALLUP PRESS.

"Avoid work environments in which there is little opportunity to extend your gregarious social nature (StrengthsQuest, 277)." Clifton, D., Anderson, E., Schreiner, L. (2006). StrengthsQuest. New York: GALLUP PRESS.

"Environments in which you can meet new people daily and have the opportunity to create a positive impression (StrengthsQuest, 277)." Clifton, D., Anderson, E., Schreiner, L. (2006). StrengthsQuest. New York: GALLUP PRESS.

"Environments that value the ability to persuade or sell (StrengthsQuest, 277)." Clifton, D., Anderson, E., Schreiner, L. (2006). StrengthsQuest. New York: GALLUP PRESS.

"Avoid work environments in which there is little opportunity to extend your gregarious social nature (StrengthsQuest, 277)." Clifton, D., Anderson, E., Schreiner, L. (2006). StrengthsQuest. New York: GALLUP PRESS.

When Woo is matched up with these additional themes, a person is uniquely built for peak performance in the following roles: Corporate Social Responsibility Advocate/Non-Profits (builder of social responsibility and community presence for an organization), (effective at joining local organizations, volunteering for committees and finding out how to get on the social lists of the influential people in an area); Sellers/Persuaders/Motivators/Advocates (good at getting others to commit [Woo + Activator + Relator]), (Able to break the ice and win people over)(good with cold calls); Closers (good at getting others to commit); Networkers (great at meet and greets, lead generation), (able to break the ice and win people over), (able to put reserved people at ease in social situations), (one of the first people others should meet from any organization); Customer Service (good at breaking the ice and winning people over [Woo + Empathy + Relator]); Human Resources (good at stirring people into action [Recruiter][Woo + Activator + Relator])(extracted from Gallup Strengths Based Literature: SDI StrengthsFinder Theme Combinations and Their Potential Value to Society - Quick Reference Guide).

Networker, Sales, Initial Point of Contact to Meet and Greet Strangers, Builder of Social Responsibility and community presence for your organization - loves to meet new people every day, break the ice, and win them over and move on to the next new relationship; needs to join local organizations, volunteer for committees, and find out how to get on the social lists of the influential people where you live. A role where they can meet with many people over the course of a day; take responsibility for helping put reserved people at ease in social situations; get positioned to open doors for an exchange of ideas by starting conversations that engage others and bring talented people together; get them positioned to be one of the first people others meet and help put them at ease using their charm (extracted from Gallup Strengths Based Literature: SDI Role and Function Guide).

Customer Service - especially if they have the themes Empathy and Relator in addition to Woo (extracted from Gallup Strengths Based Literature: SDI Role and Function Guide).

"Entertainers, corporate trainers, sales reps, attorneys, and public relations specialists (StrengthsQuest, 277)." Clifton, D., Anderson, E., Schreiner, L. (2006). StrengthsQuest. New York: GALLUP PRESS.

"Choose a job in which you can interact with many people over the course of a day. Deliberately build the network of people who know you. Tend to it by checking in with each person at least once a month. Join local organizations, volunteer for boards, and find out how to get on the social lists of the influential people where you live. Learn the names of as many people as you can. Build a card file of the people you know and add names as you become acquainted. Include a snippet of personal information -- such as their birthday, favorite color, hobby, or favorite sports team. Consider running for an elected office. You are a natural campaigner. Understand, however, that you might prefer the campaigning more than holding the office. Recognize that your ability to get people to like you is very valuable. Do not be afraid to use it to make things happen. In social situations, take responsibility for helping put more reserved people at ease. Practice ways to charm and engage others. For example, research people before you meet them so you can find the common ground." "Woo: Clifton StrengthsFinder Theme." Business Journal. Gallup, n.d. Web. 12 Nov. 2015. Retrieved from: http://www.gallup.com/businessjournal/721/woo.aspx

Interior designer, artist, composer, musician, comedian, dancer, writer, actor, and musical director (if your SDS has 'Artistic')(SDI Course II - Talent Based Education Planning and Career Preparation, Lesson 15, extracted from StrengthsQuest, 297-298). Clifton, D., Anderson, E., Schreiner, L. (2006). StrengthsQuest. New York: GALLUP PRESS.

Teacher, clergy member, nurse, physical therapist, counselor, librarian, recreation director, speech therapist, athletic trainer, and social worker (if your SDS has 'Social') (SDI Course II - Talent Based Education Planning and Career Preparation, Lesson 15, extracted from StrengthsQuest, 297-298). Clifton, D., Anderson, E., Schreiner, L. (2006). StrengthsQuest. New York: GALLUP PRESS.

Lawyer, sales representative, journalist, public relations specialist, financial manager, personnel manager, athletic coach, referee, and real estate agent (and careers in the hospitality and travel industry) (if your SDS has 'Enterprising')(SDI Course II - Talent Based Education Planning and Career Preparation, Lesson 15, extracted from StrengthsQuest, 297-298). Clifton, D., Anderson, E., Schreiner, L. (2006). StrengthsQuest. New York: GALLUP PRESS.